Resources

Free tools and guides for better websites

What we use and learn on client projects, written up for business owners and marketers in Singapore.

Free tools

AI search visibility checkerGet a readiness score for AI search, a fix for each issue, and an optional test of whether AI answers mention your business.Open the tool
llms.txt generatorBuild an llms.txt file from your homepage and sitemap, tidy the sections, then copy or download it.Open the tool
UTM link builderTag campaign links consistently, see which GA4 channel each one lands in, and download a QR code.Open the tool
Schema markup generatorBuild JSON-LD structured data for your business, articles, products and events, with Google's required properties checked as you type.Open the tool
XML sitemap checkerFind the pages in your sitemap that are broken or hidden from Google, with a plain-English fix for each one.Open the tool
Title and meta description checkerPreview your Google result on desktop and mobile, with pixel widths and a warning when the title or description will be cut.Open the tool

Free templates

How to use these resources

Start with a free tool when you want a quick answer about your own site: whether AI search engines can read it, whether your campaign links are tagged consistently, or whether a redesign left broken redirects behind. Each tool explains what it found in plain English and what to fix first.

The guides go deeper. They are written from projects we run for Singapore businesses, so they cover local details such as PayNow, the PDPA, .sg domains and government grants, alongside the wider topics of SEO, tracking and AI search.