Resources

Free tools and guides for better websites

What we use and learn on client projects, written up for business owners and marketers in Singapore.

Free tools

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How to use these resources

Start with a free tool when you want a quick answer about your own site: whether AI search engines can read it, whether your campaign links are tagged consistently, or whether a redesign left broken redirects behind. Each tool explains what it found in plain English and what to fix first.

The guides go deeper. They are written from projects we run for Singapore businesses, so they cover local details such as PayNow, the PDPA, .sg domains and government grants, alongside the wider topics of SEO, tracking and AI search.

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