A store shaped to your products
A custom Shopify theme, a WooCommerce build or a fully custom store, planned around your range, bundles and markets from the start.
Ecommerce website development · Singapore
Ecommerce website design and development in Singapore
We design and build online stores for Singapore brands on Shopify, WooCommerce or custom code, whichever suits how you sell. Shoppers pay with PayNow or cards, your team runs orders from a simple admin, and you can see which campaigns bring in sales.
- Shopify, WooCommerce or custom
- PayNow at checkout
- Easy daily admin
- Orders linked to campaigns
eCommerce✦ How it works
The shift
What changes when we build your store
The daily jobs of your store, set up around how you sell.
Typical storeStore built with JIN
- DesignTypical store: A stock theme with small tweaks.Store built with JIN: A design shaped to your products and brand.
- CheckoutTypical store: Payment options that do not suit Singapore buyers.Store built with JIN: PayNow and cards, with delivery fees shown before payment.
- Daily workTypical store: Order details spread across email and courier sites as well as the admin.Store built with JIN: Orders and deliveries on one screen, next to each customer.
- Sales dataTypical store: Each ad platform reports its own version of sales.Store built with JIN: Orders linked to the campaigns that brought them, in GA4 or your own admin.
- Moving platformsTypical store: Lost orders and broken links after a move.Store built with JIN: Products, orders and old addresses carried over and tested.
Built to sell
01How your store is set up to sell
Every part of the store works toward the next sale, from the first product page to checkout.
A checkout Singapore buyers trust
PayNow, cards and PayPal at checkout, with the delivery fee shown before payment, so fewer shoppers drop off at the last step.
An admin that is easy to run
Orders and deliveries sit with customers and coupons in one admin, laid out around the jobs your team does every day.
See which campaigns bring in sales
Where it can be traced, each order records the campaign and page that brought the buyer. Sales are sent back to Google and Meta, so your ads learn from real orders.
Answers from your own store data
On a custom store, ask which products are selling or where shoppers drop off, and get the answer from your own orders and traffic.
Ready for Google and AI search
Product pages launch with structured data and clear answers to buyer questions. That makes them easier for Google and assistants like ChatGPT to read and quote.
Platforms
Shopify, WooCommerce or custom code
We build on the platform that suits how you sell, and we can move your store between them.
Shopify
A hosted store with little upkeep and a large app store. We design custom themes, set up your store and move your products and orders across.
WooCommerce
Your store runs on WordPress, so products, blog and pages sit in one place. Suits teams already on WordPress who want full control.
Custom code
Built around your products and markets, with checkout, admin and sales data in one system. Suits unusual products or several countries.
See which platform fits your store
Show us your range and how you sell today. We will recommend Shopify, WooCommerce or a custom build, and show you which sales you could track.
See it in action
On a custom store, ask a question in plain English. The answer comes from your own store data, so your team can check the numbers behind it.
Why it works
02Why buyers find products and checkout keeps working
Collections follow real searches, and every checkout change is tested first.
Collections that match how buyers search
Your collections and filters follow the searches your buyers make, which helps shoppers reach the right product in fewer clicks.
A checkout that keeps working
Every checkout change is tested with orders across your products, deals, delivery options and payment methods before customers see it.
Your records come across intact
Moving between Shopify, WooCommerce or a custom store? Products, customers and past orders are checked against your old store before launch.
How it works
03How does an ecommerce website project work?
- 1
Plan
We look at your products and current store, then agree the catalogue and checkout with you, along with what to track.
- 2
Design
You see the collection and product pages first, shaped around how your customers buy, then the cart and checkout.
- 3
Build
Your store is built on the platform you choose. Payments and delivery are connected, and your data moves across.
- 4
Launch and grow
The checkout and every redirect are tested before go-live. After launch, we keep improving the store with you.
Compare
Shopify, WooCommerce or a custom store compared
We build all three, and many brands keep selling on marketplaces too.
| Shopify | WooCommerce | Custom code | |
|---|---|---|---|
| Best for | Brands that want a hosted store and little upkeep. | Teams already on WordPress. | Brands with unusual products or several markets. |
| Checkout | Shopify checkout, with PayNow through a supporting gateway. | PayNow and cards through a supporting gateway. | PayNow and cards on your own checkout page. |
| Running costs | A monthly Shopify plan, plus any paid apps. | Hosting, plus any paid plugins. | Hosting and support. |
| Sales data | Shopify reports, plus GA4 and ad tracking. | GA4 and ad tracking, plus plugins. | Orders linked to campaigns in your own admin. |
We recommend one once we understand your catalogue and team.
Moving your store to a new platform?
Send us your current store and we will map the move, with an itemised quote.
01
Shopify, WooCommerce or a custom store?
Shopify suits brands that want a hosted store with a large app store and little upkeep. WooCommerce suits teams already on WordPress who want their products and content in one place. A custom store suits brands with unusual products or several markets that want checkout, admin and sales data in one system.
We build all three, from custom Shopify themes and store setup to migrations between platforms, so we recommend the one that fits your range and your team.
02
Can your store take PayNow and show GST prices?
Yes, on Shopify, WooCommerce or a custom store. PayNow sits next to cards and PayPal, either as a QR code with the order number as the reference or through a gateway that supports it. If you are GST-registered, prices must be shown with GST included, and your store is set up that way.
Delivery fees show before payment, and marketing consent at checkout is never pre-ticked, in line with the PDPA.
03
How does moving your store to a new platform work?
Your products, past orders and customer list come across and are checked against the old store, whether you move to Shopify, WooCommerce or a custom build. Every old address redirects to its new page, and each one is tested before the switch.
No one can guarantee rankings, but following best practice gives your pages the best chance, and Search Console is watched closely after the move.
Guides
Guides for selling online
Singapore Guides
11 Best Shopify Agencies in Singapore (2026)
Business Software
Top E-commerce Platforms in Asia
Business Software
13 Payment Gateways in Singapore for Online Stores (2026)
How much does an ecommerce website cost in Singapore?
It depends on your catalogue and how custom the design is. Selling in more than one country adds work, and so does moving an old store. We do not publish fixed prices, but after a free consultation we send an itemised quote.
Should I choose Shopify, WooCommerce or a custom store?
Shopify suits brands that want a hosted store and little upkeep. WooCommerce suits teams already on WordPress, and our WooCommerce developer page explains how we build those. A custom store suits brands with unusual products or several markets. We recommend one after seeing your catalogue and team.
Can my online store accept PayNow?
Yes. It can be a QR code at checkout or run through a payment gateway that supports PayNow. Cards and PayPal sit alongside it. Our guide to payment gateways in Singapore compares the main options.
Can I ask questions about my store's sales?
Yes, on a custom store. You can ask your admin which campaigns drove sales, where shoppers drop off or what changed this week. Answers come from your own orders and traffic.
Will my store show up in ChatGPT or Google AI answers?
No one can promise that, but your products are easy for them to read. Product pages carry structured data for price and stock, plus delivery and returns. AI crawlers are allowed into the store, and product and category pages answer buyer questions in plain text. Our AI search optimisation service goes further.
Will moving my store to a new platform affect my Google rankings?
Any move carries some risk, and no one can guarantee rankings. Every old address redirects to its new page, and titles and structured data stay the same, in line with best practice. Search Console is watched after launch.
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Explore →Start with a free consultation
Tell us about your website and we will tell you what we would change first.