Pulse · first-party analytics by JIN
See where your enquiries really came from.
Pulse is the analytics dashboard we build into our clients' websites. It shows your visits, the site or campaign that sent each one, the pages people read and the button that turned them into an enquiry.
The demo is the real dashboard with made-up sample data, available on request.
The real dashboard, shown with sample data.
What you see
What people did on your site, and what it led to
Your visits and where they came from
Google, ads, LinkedIn, newsletters, other websites and AI assistants like ChatGPT and Perplexity. When a visit truly has no source, Pulse says so, and shows what brought that person the first time.
Enquiries with their story
Each enquiry arrives with its first and last touch, the campaign, the landing page and the exact button that sent it. No more guessing which ad worked.
The full journey
Every page each visitor read, in order, with the page before it, time on page, scroll depth and the buttons they clicked, across all their visits.
Where people go next
For any page: where people came from, where they went next and how many left. See which pages move people towards contact and which lose them.
Who is on the site right now
The pages people are reading at this moment, where they came from and where they are, refreshed every 15 seconds.
Sample data from the demo.
Privacy
Your data stays on your website
Runs on your domain
Pulse is part of your own website, so ad blockers that stop Google Analytics rarely affect it.
No IP addresses stored
Its analytics keeps no IP addresses, and we never sell or share the data.
Private sign-in
Your dashboard sits behind your own login, with two-factor sign-in.
Pulse and Google Analytics
Pulse works alongside Google Analytics
Keep Google Analytics for what it does well. Pulse answers the questions business owners ask us most: which visits turned into enquiries, and why.
| Pulse | Google Analytics on its own | |
|---|---|---|
| Connects visits to real enquiries | Yes, by name, with the full journey | Not without extra setup |
| Shows the button that sent each lead | Yes | Only with custom events |
| AI assistants as a source | Yes, grouped as their own channel | Mixed into referrals |
| Affected by ad blockers | Rarely: it runs on your domain | Often |
| Dashboard | One page per question, no setup | Powerful, but takes learning |
Request access
See the demo, then get Pulse on your website.
Send your details and we'll review your request, then email you a private link to the live demo. Pulse comes with the websites we build, and we can add it to existing WordPress or custom sites.
- A private link to the live demo, once approved (it also opens the JIN CMS demo)
- A short call to understand your site and goals
- Setup on your domain, alongside Google Analytics
- Your own private dashboard with two-factor sign-in