Website analytics & GA4 · Singapore

Website analytics and GA4 setup in Singapore

We set up website analytics for Singapore businesses that want to see which marketing brings in sales and enquiries. We set up or fix GA4 and track every form, WhatsApp tap and order. Pulse, our first-party dashboard, then shows the campaign and button behind each enquiry.

Start a project See our work
  • GA4 set up properly
  • Forms and WhatsApp tracked
  • Sales linked to campaigns
  • First-party Pulse dashboard
Track & care✦ How it works

What we set up

01

See which marketing brings in sales and enquiries

Tracking for the actions that bring in money, checked event by event before you rely on it.

GA4 set up properly

A measurement plan and documented events, then GA4 set up or fixed and linked to Search Console.

Enquiries counted by source

Form submissions, WhatsApp taps, call taps and email clicks are each recorded as a conversion, with the channel and page behind it.

Sales linked to campaigns

Ecommerce events from product view to purchase, so GA4 shows which campaigns and pages bring in orders and revenue.

Ads that learn from real results

Lead and purchase conversions set up for Google Ads and the Meta Pixel, so your campaigns are judged on enquiries and sales.

Tags managed in one place

Google Tag Manager holds your tags, so new events and ad conversions can be added without editing site code each time.

Pulse, your first-party dashboard

Each enquiry shows the campaign, landing page and button that sent it. Pulse runs on your own domain, so ad blockers rarely affect it.

Tools

The tools we set up and connect

Every account stays in your company's name. We connect them to each other and to Pulse.

  • Google Analytics 4
  • Google Tag Manager
  • Google Ads
  • Meta Pixel
  • Search Console

Not sure your tracking is right?

Send us your website address. We will check what GA4 records today and tell you what is missing.

Book a free consultation

Why it works

02

Numbers you can act on

Pulse fills in visits GA4 can miss, so the numbers are closer to reality.

Numbers you can act on

Each form, button and checkout event is triggered and checked in GA4 and Pulse before sign-off.

Visits GA4 can miss

Ad blockers and privacy settings hide some visitors from Google Analytics. Pulse runs on your own domain, so ad blockers rarely stop it.

Bots kept out of your reports

Pulse filters out crawlers, scripts and other automated visits, so your numbers reflect real visitors more closely.

How it works

03

How does an analytics setup work?

  1. 1

    Audit

    We check your current GA4 property, tags and ad conversions to see what is tracked, missing or broken.

  2. 2

    Plan

    We agree the forms, buttons, campaigns and sales that matter, and document every event.

  3. 3

    Set up and test

    GA4, Tag Manager, ad conversions and Pulse go live, and every event is tested end to end.

  4. 4

    Walk through

    We show you the reports and the Pulse dashboard, and what each number means for your marketing.

GA4

What a properly set up GA4 property shows you

The path to each sale

Events across visits show how people move from their first visit to an enquiry or purchase, and where they drop off.

Audiences built on actions

Build remarketing audiences from what people did on your site, such as viewing a product or starting checkout.

Funnels and explorations

Custom funnels and explorations, once limited to the paid GA360, are free in GA4.

Compare

GA4 setup for business and ecommerce websites

Two starting points, depending on whether your website takes enquiries or sells online. Either one is shaped around your goals.

Business websiteEcommerce website
Best forCompany and service websites that take enquiriesOnline stores
PlanningSetup or migration plan, with documented eventsSetup or migration plan, with documented events
TrackingForms, WhatsApp, call and email clicksEverything in the business setup, plus product views, carts, checkout and purchases
Connected toGoogle Ads and Search Console, where you use themGoogle Ads and Search Console, where you use them
ReportsStandard and exploration reportsEcommerce standard and exploration reports

Pulse can be added to either setup.

Want to see Pulse with sample data?

Ask for the Pulse demo and see how each enquiry shows the campaign, page and button behind it.

Talk to us

01

GA4 setup and migration in Singapore

Universal Analytics stopped recording data on 1 July 2023, so GA4 is now the standard. Many properties were set up in a hurry during the switch and still miss key events, conversions or links to Google Ads and Search Console.

We handle the whole setup, from the measurement plan and event list to tags, testing and reports. If you already have GA4, we fix what is missing and keep the data you already have.

02

How do you track forms, WhatsApp, calls and orders?

Most businesses can see how many enquiries came in, but not where they came from. We track every form, WhatsApp button, call button and checkout step, and record the channel, campaign and page behind each one.

Google forwarding numbers are not available in Singapore, so Google Ads cannot count phone calls on its own. We track taps on call and WhatsApp buttons instead, which counts the people who chose to get in touch.

03

Why does GA4 show fewer visits than you expect?

Ad blockers, cookie consent choices and browser privacy settings stop Google Analytics from recording some visitors. Those visits still happen, and some of them turn into enquiries.

Pulse runs on your own domain alongside GA4, with no third-party cookies. It sets one first-party cookie (zp_vid) to recognise returning visitors and stores no IP addresses. It fills in visits GA4 can miss and still respects the choices your privacy policy offers.

04

What does the Pulse dashboard show?

Each form enquiry and contact click shows the channel, campaign, landing page and button behind it. You can follow a visitor's journey page by page and compare channels, with AI assistants such as ChatGPT counted as a channel of their own.

Put that next to your GA4 sales data and ad accounts, and you can see which marketing deserves more budget. Ask for the Pulse demo to try it with sample data.

Guides

Guides for measuring your website

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FAQ

Website analytics FAQs

Can't find what you're looking for?

Talk to our team →
How much does website analytics setup cost in Singapore?
It depends on how many forms, buttons and checkout steps need tracking, whether ads and ecommerce are involved, and whether you add Pulse. We do not publish fixed prices. After a free consultation we send an itemised quote.
We already have GA4. Can you still help?
Yes. We check existing GA4 setups, fix missing or broken events, add conversion and ecommerce tracking, link Google Ads and Search Console, and set up reports you will use.
Do I need Google Tag Manager for GA4?
Not strictly. GA4 can be added directly to your site. We often recommend Tag Manager because it lets you add and change events, Google Ads conversions and other tags without editing site code each time.
Can you track WhatsApp clicks and phone calls?
Yes, as taps on your WhatsApp and call buttons, recorded in GA4, Google Ads and Pulse. Google forwarding numbers are not available in Singapore, so Google Ads cannot count the calls themselves.
What is Pulse, and does it replace Google Analytics?
Pulse is our first-party analytics dashboard. It shows visits, sources and journeys, and the channel, campaign and button behind each enquiry. It runs alongside GA4, which keeps feeding your Google Ads and reports.
Does Pulse use cookies?
It uses no third-party cookies. It sets one first-party cookie, zp_vid, to recognise returning visitors, and we make sure your privacy policy explains it.
Is Universal Analytics still working?
No. Universal Analytics stopped recording new data on 1 July 2023. GA4 is the version Google supports now.

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Start with a free consultation

Tell us about your website and we will tell you what we would change first.

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