Open to AI crawlers
ChatGPT search and Perplexity use their own crawlers, separate from Googlebot. We check your robots.txt and site settings, and agree with you which crawlers to allow.
AI search optimisation (GEO) · Singapore
AI search optimisation and GEO in Singapore
Our AI search optimisation service in Singapore makes your website easy for ChatGPT, Perplexity and Google AI Overviews to reach and understand. You can see any visits and enquiries those answers send you.
- Open to AI crawlers
- Answer-first pages
- Structured data
- Mentions tracked
Grow✦ How it works
GEO for your website
01A website AI answers can read and quote
The work that gives your pages a fair chance of being read and quoted in AI answers.
Answer-first pages
Key pages lead with the answer to a buyer's question, in plain sentences. They state the facts AI tools look for, such as what you do, where you work and how to get in touch.
Structured data that matches the page
Schema markup for your business, services, articles and FAQs, written to match what visitors can actually read on the page.
Clear signals about who you are
A clear About page, named authors and the same business details across your site and listings, backed by an accurate Google Business Profile.
Content readable without JavaScript
Your main content sits in the page itself, since some AI crawlers do not run JavaScript. An optional llms.txt file can be added for tools that read one.
AI answers and visits tracked
We ask AI assistants the questions your customers ask and record whether you are mentioned and which pages are cited. Pulse, our first-party analytics, shows the visits AI assistants send.
AI search
The AI answers your buyers read
Each tool finds pages in its own way, so each one gets its own checks.
ChatGPT
ChatGPT search finds pages through OpenAI's OAI-SearchBot crawler. We check it can reach your site and test the questions your buyers ask.
Perplexity
Perplexity shows its sources next to each answer and uses its own crawler, PerplexityBot. We check access and record which of your pages are cited.
Google AI Overviews
AI Overviews draw on pages already in Google Search, so good SEO is the groundwork. Clicks from them appear in your Search Console web report.
Can AI crawlers reach your site?
Send us your website and we will check which AI crawlers get in and what we would fix first.
Why it works
02Why you can see what AI search sends you
The same customer questions are tested each round, and AI visits show up next to your enquiries.
Built on the questions buyers ask
Your Search Console queries, enquiries and customer questions are grouped into topics. Key questions get a clear answer on the right page.
Answers logged over time
The same questions are run each round, so you see the pattern of mentions and citations that a single test cannot show.
Markup that matches the page
Structured data on each page is checked against what visitors can read, then tested in Google's tools.
How it works
03How does an AI search optimisation project work?
- 1
Check
We start with our free AI search checker and a look at your site, robots.txt, structured data and Search Console.
- 2
Plan
We agree the questions your customers ask, which page should answer each one and which crawlers to allow.
- 3
Fix and write
Technical fixes and structured data go live, and key pages are rewritten answer-first. You approve each page before it is published.
- 4
Test and report
We test the same questions in AI assistants, record mentions and cited pages, and report AI visits from Pulse.
Competitors named in AI answers and not you?
Tell us the questions your buyers ask and we will show you what the answers say today.
01
What is AI search optimisation, and how does GEO fit in?
AI search optimisation is the work of making your website easy for AI tools to find, understand and use as a source. Generative engine optimisation (GEO) and answer engine optimisation (AEO) are other names for the same goal, and some people call it AI SEO.
For most Singapore businesses, the work overlaps heavily with good SEO. Pages need to be open to the right crawlers, easy to read and clear about who you are and what you offer.
02
Does GEO need anything beyond good SEO?
For Google, very little. Google says its AI features, such as AI Overviews, draw on the same pages as Search and need no special markup or files. Google Search does not use llms.txt.
ChatGPT and Perplexity are different, because they use their own crawlers. ChatGPT search uses OAI-SearchBot, while GPTBot is only for training, and Perplexity uses PerplexityBot. Your robots.txt can allow or block each one, and a firewall or CDN setting can block them without anyone noticing. Checking that access is often the first fix.
03
How do you get mentioned in ChatGPT and Google AI Overviews?
No one controls what AI tools quote. What you can control is whether the tools can reach your pages, whether each page answers a question clearly and early, and whether the facts about your business match everywhere they appear.
That is what we work on. We then test the questions your customers ask and record what the answers say, so you can see the results for yourself.
04
How are AI search results measured for a Singapore business?
We keep a list of the questions your customers ask AI assistants and run it regularly, recording whether your business is mentioned and which pages are cited. Answers change from day to day, so the pattern over time matters more than any one result.
Pulse shows visits that arrive from AI assistants such as ChatGPT and Perplexity, and the enquiries they lead to. Search Console includes clicks from Google's AI features in its normal web search report.
Guides
Guides for AI search and local SEO
Can you promise we will be cited in ChatGPT or Google AI Overviews?
No. No one controls what AI tools quote. We commit to the work agreed in your plan and to honest reporting on what the AI answers say and the visits they bring.
Is AI SEO different from normal SEO?
Mostly not. Google's AI features use the same pages as Search, so good SEO comes first. The extra work is checking that AI crawlers such as OAI-SearchBot and PerplexityBot can reach your site, writing pages answer-first and testing what AI assistants say about you.
Do we need an llms.txt file?
It is optional. Google Search does not use it, and none of the major AI search companies says its crawlers read one. It is quick to add, so we include it when it makes sense for your site, but most of the work lies elsewhere.
Should we block GPTBot?
That is a business decision. OpenAI uses GPTBot for training and OAI-SearchBot for ChatGPT search, and treats them separately. You can block GPTBot and still appear in ChatGPT search, as long as OAI-SearchBot is allowed.
Where should we start?
Run your homepage through our free AI search checker. It shows which AI and search crawlers your robots.txt lets in and what your page tells answer engines, with a fix for each issue. If you want help with the fixes, get in touch.
Can AI search optimisation be part of a monthly SEO plan?
Yes. It fits into a monthly SEO plan, since the technical fixes, content and reporting overlap. It can also be a one-off project.
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Explore →Start with a free consultation
Tell us about your website and we will tell you what we would change first.