AI search optimisation · Singapore
More customers now ask ChatGPT, Perplexity or Google a question and read a written answer. We make your website easy for these tools to reach and understand, so it has a fair chance of being mentioned and cited in those answers.
What's included
01ChatGPT search uses OpenAI's OAI-SearchBot and Perplexity uses PerplexityBot, separate from Googlebot. We check your robots.txt and site settings to see which crawlers can reach your pages, and agree with you which ones to allow.
Our copywriters rewrite key pages so the answer to the question comes first, in plain sentences, with the facts AI tools look for: what you do, where, for whom and how to get in touch.
Schema markup for your business, services, articles and FAQs, written to match what visitors can actually read on the page.
A clear About page, your address, named authors, consistent business details across your site and listings, and an accurate Google Business Profile, so AI tools can tell who you are.
We check that your main content is in the page itself and not loaded later by scripts, since some AI crawlers do not run JavaScript. We can also add an optional llms.txt file for any tool that reads one.
We ask AI assistants the questions your customers ask and record whether your business is mentioned and which pages are cited. Pulse, our first-party analytics, shows the visits that arrive from AI assistants.
Where AI helps
02We use AI to work faster, and our team reviews every detail before it reaches you.
AI groups your Search Console queries, enquiries and common customer questions into topics. Our team picks the questions that matter for your business and maps each one to a page.
AI helps us run the same list of questions through AI assistants each round and log the mentions and cited pages. Our team reads the answers and checks what changed.
AI compares the schema markup on each page with the visible content and flags anything that does not match. A developer fixes it and tests it in Google's tools.
How it works
03We start with our free AI search checker and a review of your site, robots.txt, structured data and Search Console.
We agree the questions your customers ask, which page should answer each one, and which crawlers to allow.
We make the technical fixes, add structured data and rewrite pages answer-first, reviewed with you before they go live.
We test the same questions in AI assistants, record mentions and cited pages, and report AI assistant visits from Pulse.
01
AI search optimisation is the work of making your website easy for AI tools to find, understand and use as a source. Generative engine optimisation (GEO) and answer engine optimisation (AEO) are other names for the same goal, and some people call it AI SEO.
For most Singapore businesses, the work overlaps heavily with good SEO. The pages need to be open to the right crawlers, easy to read and clear about who you are and what you offer.
02
For Google, very little. Google says its AI features, such as AI Overviews, draw on the same pages as Search and need no special markup or files beyond good SEO. Google Search does not use llms.txt.
ChatGPT and Perplexity are different, because they use their own crawlers (OpenAI's OAI-SearchBot for ChatGPT search, and PerplexityBot; GPTBot is for training only). Your robots.txt can allow or block each of them, and a firewall or CDN setting can block them without anyone noticing. Checking that access is often the first fix.
03
No one controls what AI tools quote. What you can control is whether the tools can reach your pages, whether each page answers a question clearly and early, and whether the facts about your business are consistent everywhere they appear.
That is what we work on. We then test the questions your customers ask and record what the answers say, so you can see what is happening rather than take our word for it.
04
We keep a list of the questions your customers ask AI assistants and run it regularly, recording whether your business is mentioned and which pages are cited. Answers change from day to day, so we look at the pattern over time.
Pulse shows visits that arrive from AI assistants such as ChatGPT and Perplexity, and the enquiries they lead to. Search Console includes clicks from Google's AI features in its normal web search report.
Guides
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