15 Digital Marketing Agencies in Singapore (2026)
Compare 15 full-service digital marketing agencies in Singapore, checked on their own sites, plus what a retainer should cover, costs, tracking and EDGE grants.
The short answer
- 01
Pick by the job, not the menu. Most full-service agencies list the same channels, so choose by who runs your account, which channels they lead with and how they report enquiries.
- 02
Keep every account in your name. Ad accounts, Google Analytics, your Google Business Profile, the Meta business portfolio, the domain and the website should belong to your company, with the agency added as a user.
- 03
Measure enquiries, not clicks. One tracking plan across search, ads and social, with tagged links and recorded form, call and WhatsApp enquiries, shows which channel deserves the next dollar.
The best digital marketing agency in Singapore for you is strongest at your goal, such as B2B leads or online sales. Most list the same channels, so compare who runs your account and whether they report enquiries.
Every campaign ends on your website, which is the part we build, along with its SEO and the tracking that shows where enquiries come from. Need one channel only? See our guides to SEO agencies and Google Ads agencies.
Last checked: October 2026. Every agency was checked on its own website and is listed alphabetically.
Which is the best digital marketing agency in Singapore for you?
The best digital marketing agency for you depends on your goal and how your customers buy. Start with the group that matches your business, then compare two or three agencies from it on the same brief.
- One agency for search, social and the website: 2Stallions, OOm, Cleverly SG, MediaPlus Digital, Impossible Marketing
- B2B companies with long sales cycles and a CRM: Construct Digital, Brew Interactive, Digital Squad
- Leads and calls tracked back to campaigns: Heroes of Digital, Activa Media, First Page Digital
- Websites, marketing automation and data in one system: iFoundries, Clickr Media
- Consumer brands, influencers and Chinese-language platforms: Hashmeta, Brew Interactive
- Online ads planned with out-of-home screens: PurpleClick
Website partner
JIN Design does not run ads or manage social media. We design and build the websites and landing pages your campaigns send people to, look after their SEO, and set up tracking that shows which channel brought each enquiry. We work alongside your digital marketing agency or directly with you.
See our web design service, our website tracking or the free UTM link builder
Digital marketing agencies in Singapore at a glance
| Agency | Website | Focus | Singapore office |
|---|---|---|---|
| 2Stallions | 2stallions.com | Startups, SMEs and established brands; healthcare and education pages | The Gateway West, Beach Road |
| Activa Media | activamedia.com.sg | Over 100 industry sectors, with a healthcare and medical page | Paya Lebar Square |
| Brew Interactive | brewinteractive.com | B2B, medical clinics, financial services and fintech, SaaS, education | North Bridge Road |
| Cleverly SG | cleverly.sg | Small businesses and healthcare providers, among many industries | Telok Blangah Road |
| Clickr Media | clickrmedia.com | Brands that need marketing technology and data work with media | Aperia, Kallang Avenue |
| Construct Digital | constructdigital.com | Enterprise B2B and institutes of higher learning in Southeast Asia | CT Hub 2, Lavender Street |
| Digital Squad | digitalsquad.com.sg | B2B and B2C customer acquisition | Bras Basah Road |
| First Page Digital | firstpagedigital.sg | SEO, Google Ads and social on its own SENTR platform | Robinson Road |
| Hashmeta | hashmeta.com | Consumer, travel, education, healthcare, government and technology | Kallang Place |
| Heroes of Digital | heroesofdigital.com | Healthcare, financial services and education | Toa Payoh North |
| iFoundries | ifoundries.com | Brands growing across Asia Pacific | E-Centre@Redhill, Jalan Bukit Merah |
| Impossible Marketing | impossible.sg | SMEs and enterprises across many industries | Yan Kit Road |
| MediaPlus Digital | mediaplus.com.sg | B2B, e-commerce and local service businesses | Paya Lebar Square |
| OOm | oom.com.sg | Businesses that want search, social and the website under one team | Orchard Building, Grange Road |
| PurpleClick | purpleclick.com | SMEs, multinationals and government agencies | Goldhill Plaza |
Full-service digital marketing agencies in Singapore
1. 2Stallions
A digital marketing agency headquartered in Singapore, with a satellite office in Malaysia, that runs search, social, content and websites for businesses from startups to established brands.
Its services page lists SEO (which it calls Search Everywhere Optimisation, covering Google and AI search), SEM, content marketing, social media marketing and advertising, website development, marketing automation, creative services, analytics and lead generation, plus offline work. It has industry pages for healthcare and medical, and for education.
Its FAQ says every project is assigned a dedicated Digital Account Manager as the main point of contact between the client and its campaign teams. When several channels run at once, ask to meet that account manager before you sign, since they are the link between you and each channel’s specialists.
| Detail | 2Stallions |
|---|---|
| Website | 2stallions.com |
| Channels | SEO and AI search, Google Ads, social media marketing and ads, content, email, marketing automation |
| Builds websites | Yes, website development |
| Focus | Startups, SMEs and established brands; healthcare and education pages |
| Founded | 2012 |
| Singapore office | The Gateway West, Beach Road |
Pros
- One named account manager per project, as its FAQ states
- Website development and marketing automation in the same team
- Industry pages for healthcare and education
Things to check
- Ask which channels the first plan covers and how budget moves between them
- Ask whether reports show enquiries by channel or only traffic
Good fit for: SMEs and regional brands that want one account manager for search, social, content and the website.
2. Activa Media
A Singapore digital marketing agency established in 2005 that covers search, social, websites and online reputation, with its own call and behaviour tracking system.
Activa Media lists SEM, SEO, social media content and advertising across Facebook, Instagram, YouTube and TikTok, AI and generative engine optimisation, online reputation management, website design and development, and corporate identity. It also has a healthcare and medical marketing page and says it serves over 100 industry sectors.
Its site describes AM-Track, a proprietary tracking system that analyses call data and user behaviour to inform targeting. For businesses where many enquiries arrive by phone, ask to see a sample AM-Track report and how calls are matched to the campaign that produced them. Its site also says it was the first Singapore agency listed on the Main Board of the Hong Kong Stock Exchange.
| Detail | Activa Media |
|---|---|
| Website | activamedia.com.sg |
| Channels | Google Ads, SEO, AI search, social content and ads, online reputation management |
| Builds websites | Yes, website design and development |
| Focus | Over 100 industry sectors, with a healthcare and medical page |
| Founded | 2005 |
| Singapore office | Paya Lebar Square |
Pros
- Own call and behaviour tracking system, AM-Track
- Online reputation management alongside search and social
- Website design and corporate identity in-house
Things to check
- Ask how AM-Track data is shared with you and who keeps it if you leave
- Confirm which social platforms the plan includes
Good fit for: businesses that take many enquiries by phone and want calls traced back to campaigns.
3. Brew Interactive
A full-funnel digital marketing agency founded in Singapore in 2009, with offices in Singapore and Malaysia, that also sets up CRM and marketing automation.
Brew Interactive lists SEO, AEO, paid media, Facebook advertising, content and social media marketing, video production, account-based marketing, TikTok, and Chinese platforms (WeChat, Xiao Hong Shu and Baidu), plus website design, AI automation and lead generation. Its site announces that Cosmo5 has acquired Brew Group.
Its homepage says it runs search, paid social, content, ads, CRO and automation as one team on one strategy, and that it sets up CRM, automation and reporting on platforms such as HubSpot, Salesforce, Adobe Marketo, Mailchimp and Klaviyo so they share one source of data. That matters if your sales team works from a CRM: ask how leads from each channel are passed into it and reported back.
| Detail | Brew Interactive |
|---|---|
| Website | brewinteractive.com |
| Channels | SEO, AEO, Google and social ads, content, social media, video, ABM, WeChat, Xiao Hong Shu, Baidu |
| Builds websites | Yes, website design |
| Focus | B2B, medical clinics, financial services and fintech, SaaS, education |
| Founded | 2009 |
| Singapore office | North Bridge Road |
Pros
- Sets up HubSpot or Salesforce so leads and reports share one source of data
- Chinese platforms covered alongside Google and Meta
- Industry pages for B2B, SaaS, fintech and education
Things to check
- Ask how the Cosmo5 acquisition affects your account team, if at all
- Confirm which CRM work is in the marketing retainer and which is a separate project
Good fit for: B2B and education brands that want marketing tied into a CRM such as HubSpot or Salesforce.
4. Cleverly SG
A Singapore digital marketing agency and Google Partner that describes itself as a one-stop shop for SEO, ads, social, content and websites.
Cleverly lists SEO (including Google Business Profile, local, medical and AI SEO), Google Ads (Performance Max, display, YouTube, Shopping and remarketing), Meta, LinkedIn and TikTok ads, content and copywriting, ChatGPT ads, and web design including e-commerce sites, landing pages and website maintenance. It has industry pages for many sectors, with a group of healthcare pages for aesthetic clinics, dentists, GPs and specialists.
Its small business page says it offers flexible packages rather than only long-term contracts. Its site also lists free tools, including a ROAS calculator and a UTM builder, which can help you check the numbers in its reports yourself.
| Detail | Cleverly SG |
|---|---|
| Website | cleverly.sg |
| Channels | SEO, local SEO, Google Ads, Meta, LinkedIn and TikTok ads, content, ChatGPT ads |
| Builds websites | Yes, websites, e-commerce, landing pages and maintenance |
| Focus | Small businesses and healthcare providers, among many industries |
| Singapore office | Telok Blangah Road |
Pros
- Healthcare industry pages for clinics, dentists and specialists
- Flexible packages for small businesses, as its site states
- Website maintenance in the same team as the campaigns
Things to check
- Ask what the minimum term is for the package you choose
- For clinics, ask how ads and pages are checked against the MOH advertising rules
Good fit for: small businesses and clinics that want campaigns and the website handled by one agency.
5. Clickr Media
A digital agency founded in Singapore in 2009 that combines consulting, creative, marketing technology and media, and is part of Underworks Japan.
Its services page groups the work into digital consulting, creative production, martech services (marketing automation, customer data platform, BI and analytics, consent management and CRM), performance marketing (social, content, SEO, SEM, conversational marketing and account-based marketing) and technology services (CMS, digital commerce and custom applications). Its site shows work for Clarins and Synapxe.
Clickr says it operates under Underworks Japan Co. Ltd., with a presence in Singapore, Kuala Lumpur, Yangon, Tokyo and Paris. The consent management and customer data work is worth asking about if you collect personal data through many channels, since the PDPA requires consent for marketing use.
| Detail | Clickr Media |
|---|---|
| Website | clickrmedia.com |
| Channels | SEO, SEM, social media, content, conversational marketing, ABM, marketing automation |
| Builds websites | Yes, website design, CMS and digital commerce |
| Focus | Brands that need marketing technology and data work with media |
| Founded | 2009 |
| Singapore office | Aperia, Kallang Avenue |
Pros
- Consent management and customer data platforms in its martech services
- Website, CMS and custom applications in the same group
- Part of a wider network with offices in Asia and Europe
Things to check
- Ask which services are delivered from Singapore and which by group offices
- Ask for a scope that separates consulting, media and technology fees
Good fit for: brands that want marketing, data and martech set up together.
6. Construct Digital
A Singapore-headquartered B2B marketing agency that combines creative, data, media and AI for enterprise marketers in Southeast Asia.
Construct Digital lists performance marketing, account-based marketing, CRM and marketing automation, email and lifecycle, inbound and content, lead generation, social media management, brand and creative, film production, SEO and GEO, web analytics, and web design and development including Sitefinity CMS work and maintenance. It names itself a Google, HubSpot and Salesforce partner.
Its flagship programme, IMPACT, is described as a six-pillar operating system for B2B marketing, measured against pipeline and revenue. Its about page says the agency was built by Charanjit Singh around one accountable team rather than several vendors. Its resources include a marketing blueprint for institutes of higher learning.
| Detail | Construct Digital |
|---|---|
| Website | constructdigital.com |
| Channels | Performance marketing, ABM, SEO, GEO, content, email, social, CRM and marketing automation |
| Builds websites | Yes, web design, development and maintenance |
| Focus | Enterprise B2B and institutes of higher learning in Southeast Asia |
| Singapore office | CT Hub 2, Lavender Street |
Pros
- Programme measured against pipeline and revenue, as its site describes
- Google, HubSpot and Salesforce partner
- Brand, website and media in one team
Things to check
- Confirm whether its programmes suit your budget and team size
- Ask which pipeline numbers it needs from your CRM to report against
Good fit for: B2B companies with long sales cycles that report marketing against pipeline.
7. Digital Squad
A founder-led Singapore agency that combines digital marketing, branding and AI development for customer acquisition.
Digital Squad lists SEO, Google Ads, social media marketing, content marketing, conversion rate optimisation, programmatic advertising, marketing automation, data analytics, and AI development and consultancy, alongside branding and communications. Its site features a case study for Unispace.
Its about page describes a small, senior team with no hand-offs, where clients work directly with the founder, Shane Chand, and the specialists. If you want senior people on the account day to day, that is worth confirming in the proposal, along with who covers when they are away.
| Detail | Digital Squad |
|---|---|
| Website | digitalsquad.com.sg |
| Channels | SEO, Google Ads, social media, content, CRO, programmatic, marketing automation |
| Focus | B2B and B2C customer acquisition |
| Singapore office | Bras Basah Road |
Pros
- Clients work directly with the founder and senior team, as its site says
- Conversion rate optimisation and data analytics listed as services
- Branding and communications in the same team
Things to check
- Ask whether website builds are in-house or partnered
- Ask who covers the account during leave
Good fit for: growing companies that want senior people running search, ads and content.
8. First Page Digital
A Singapore performance marketing agency, part of a wider international group, that runs SEO, Google Ads and social on its own campaign platform.
First Page Digital lists SEO (including local, international, e-commerce and AI search work), Google Ads, social media ads and management, and reputation management. Its site says campaigns run on SENTR, its own platform, which gives clients access to their data around the clock.
Its homepage says that if it does not outperform your current results, you do not pay, and its SEO page describes a ranking guarantee tied to set milestones with conditions and exclusions. Read those terms closely before signing, so you know which keywords, results and timeframes they cover.
| Detail | First Page Digital |
|---|---|
| Website | firstpagedigital.sg |
| Channels | SEO, AI search, Google Ads, social media ads and management, reputation management |
| Focus | SEO, Google Ads and social on its own SENTR platform |
| Founded | 2011 |
| Singapore office | Robinson Road |
Pros
- Own campaign platform, SENTR, with client access to data
- Search and social under one agency
Things to check
- Read the conditions and exclusions of any performance guarantee
- Ask whether website work is included or quoted separately
Good fit for: businesses that want search and social ads with a live view of campaign data.
9. Hashmeta
A Singapore-headquartered digital marketing and marketing technology group with its own platforms for influencers, education and shopping.
Hashmeta lists SEO, generative and answer engine optimisation, social media marketing, Xiaohongshu marketing, influencer marketing, inbound and content marketing, creative campaigns and gamification, plus web design and development for corporate, e-commerce and custom sites, and website maintenance. It names itself a HubSpot Certified Partner and a Meta Business Partner, and has offices in Johor Bahru and Kuala Lumpur.
It runs its own platforms, Skoolopedia, ShopperBoard, StarNgage and ShopperCliq, and Hashmeta Academy for training. If your campaign could use one of those audiences, ask whether placements on them are part of the retainer or bought separately.
| Detail | Hashmeta |
|---|---|
| Website | hashmeta.com |
| Channels | SEO, GEO and AEO, social media, Xiaohongshu, influencer, content, inbound, creative campaigns |
| Builds websites | Yes, corporate, e-commerce and custom websites, maintenance |
| Focus | Consumer, travel, education, healthcare, government and technology |
| Founded | 2012 |
| Singapore office | Kallang Place |
Pros
- Own influencer and audience platforms, such as StarNgage
- HubSpot Certified Partner and Meta Business Partner
- Websites and maintenance in the same group
Things to check
- Ask whether placements on its own platforms are included or extra
- Ask who leads strategy across the channels you buy
Good fit for: consumer and education brands that want social, influencer and search in one group.
10. Heroes of Digital
A Singapore growth marketing agency, operating since 2014, that frames search and ads around qualified leads and revenue tracked in its own platform.
Heroes of Digital lists SEO (including AI SEO and GEO, local, e-commerce, enterprise and technical SEO), Google Ads, Meta ads, TikTok ads, conversion rate optimisation and landing pages. Its site says it has worked with healthcare, financial services and education brands since 2014 and now has more than 90 specialists across Singapore, Malaysia and the Philippines, and that it is a Google Premier Partner.
Its proprietary platform, HeroIQ, is described as connecting campaigns to qualified leads and revenue. For businesses where lead quality varies, ask how HeroIQ receives sales outcomes from you, for example from your CRM or booking system.
| Detail | Heroes of Digital |
|---|---|
| Website | heroesofdigital.com |
| Channels | SEO, AI SEO and GEO, Google Ads, Meta ads, TikTok ads, CRO |
| Builds websites | Landing pages |
| Focus | Healthcare, financial services and education |
| Founded | 2014 |
| Singapore office | Toa Payoh North |
Pros
- Own platform, HeroIQ, for tracking leads to revenue
- Landing pages and CRO in the same team as the ads
- Focus on regulated industries, as its site describes
Things to check
- Ask whether full website builds are offered or only landing pages
- Ask what data HeroIQ needs from your systems
Good fit for: clinics, financial services and education providers that want leads tracked to revenue.
11. iFoundries
A Singapore-based marketing technology agency founded in 2005 that combines websites, campaigns and marketing automation.
iFoundries lists corporate and e-commerce website design, an AI chatbot, QR mobile ordering, SEO, Google Ads, social media advertising, email and content marketing, CRM and marketing automation, and cross-border marketing. Its about page names clients such as Honda, SingPost, Timezone and Pepper Lunch.
Its homepage describes measurement built on first-party data capture, consent-safe tracking and performance dashboards, and names WordPress, ActiveCampaign, Klaviyo and Zapier as platforms it works with. It also offers SmartSite+, a corporate website with a built-in AI and live concierge that qualifies leads.
| Detail | iFoundries |
|---|---|
| Website | ifoundries.com |
| Channels | SEO, Google Ads, social ads, email, content, CRM and marketing automation, cross-border |
| Builds websites | Yes, corporate and e-commerce websites |
| Focus | Brands growing across Asia Pacific |
| Founded | 2005 |
| Singapore office | E-Centre@Redhill, Jalan Bukit Merah |
Pros
- Website, campaigns and automation from one team
- Consent-safe, first-party tracking described on its site
- Cross-border marketing for regional growth
Things to check
- Ask which automation platform it recommends and who pays the licence
- Confirm who owns the website and data if you move on
Good fit for: companies that want their website, CRM and campaigns set up as one system.
12. Impossible Marketing
A locally owned Singapore digital marketing agency, established in 2012, that covers search, ads, social and websites for SMEs and larger companies.
Impossible Marketing lists SEO (including local, enterprise and AI SEO for ChatGPT, Gemini, Claude and Perplexity), SEM, Meta, LinkedIn, TikTok and ChatGPT ads, lead generation, content marketing, social media management, video and influencer marketing, and website development. Its site says it is 100% locally owned.
It has a separate lead generation service that combines these channels around enquiries, and its homepage says it has worked with businesses from F&B outlets and retail brands to financial institutions and education providers. Ask which mix of channels it would start with for your budget, and why.
| Detail | Impossible Marketing |
|---|---|
| Website | impossible.sg |
| Channels | SEO, AI SEO, Google Ads, Meta, LinkedIn, TikTok and ChatGPT ads, social, content, video, influencer |
| Builds websites | Yes, website development |
| Focus | SMEs and enterprises across many industries |
| Founded | 2012 |
| Singapore office | Yan Kit Road |
Pros
- Lead generation offered as its own service across channels
- Wide spread of ad platforms, including ChatGPT ads
- Website development in the same agency
Things to check
- Ask who your day-to-day contact is across the channels
- Ask how leads are counted in its reports
Good fit for: SMEs that want search, ads and social run together around enquiries.
13. MediaPlus Digital
A Singapore web design and digital marketing agency that plans SEO, Google Ads and social advertising together against one leads or sales target.
MediaPlus Digital lists SEO, Google Ads, Shopping and display ads, Facebook, Instagram and TikTok ads, content writing and conversion rate optimisation, alongside website design on WordPress, Shopify and WooCommerce, and website maintenance. Its digital marketing page sets out which channels it usually recommends for B2B, e-commerce and local service businesses.
Its packages run for three months and come with conversion tracking, a live dashboard and a monthly report. The page says clients get direct access to their ad accounts, and lists what decides a quote: the number of channels, the monthly ad budget (paid directly to Google or Meta), pages or keywords in scope, creative volume, and tracking or landing page work.
| Detail | MediaPlus Digital |
|---|---|
| Website | mediaplus.com.sg |
| Channels | SEO, Google Ads, Shopping, display, Facebook, Instagram and TikTok ads, content, CRO |
| Builds websites | Yes, WordPress, Shopify and WooCommerce websites, maintenance |
| Focus | B2B, e-commerce and local service businesses |
| Founded | 2013 |
| Singapore office | Paya Lebar Square |
Pros
- Publishes how it chooses channels for each type of business
- Direct access to your ad accounts, as its page states
- Lists what decides the price of a quote
Things to check
- Ask what happens after the three-month package ends
- Confirm the number of ad creatives included each month
Good fit for: SMEs that want one plan and one report across SEO, Google Ads and social ads.
14. OOm
A Singapore performance marketing agency, operating since 2006, that combines search, social, content and websites under one team.
OOm lists Google Ads (search, Performance Max, Shopping, display and YouTube), SEO and GEO including international SEO, social media management, content marketing, paid social and LinkedIn ads, WeChat marketing and programmatic advertising, plus corporate website design and development, and domain and hosting. It names itself a Premier Google Partner and a Meta Business Partner.
It runs OOm Institute for WSQ courses and its own SEO platform, SEOCloud. Its homepage describes itself as a full-stack agency with an integrated strategy under one roof, so ask how one plan and budget are split across the channels you buy, and how often that split is reviewed.
| Detail | OOm |
|---|---|
| Website | oom.com.sg |
| Channels | Google Ads, SEO, GEO, social media, content, paid social, LinkedIn ads, WeChat, programmatic |
| Builds websites | Yes, corporate websites, domain and hosting |
| Focus | Businesses that want search, social and the website under one team |
| Founded | 2006 |
| Singapore office | Orchard Building, Grange Road |
Pros
- Premier Google Partner and Meta Business Partner
- Own SEO platform, SEOCloud
- WSQ courses through OOm Institute for in-house teams
Things to check
- If it hosts your site, confirm the domain and hosting stay in your company's name
- Ask which channels the monthly report covers
Good fit for: businesses that want search, social and the website managed by one agency.
15. PurpleClick
An independent marketing agency headquartered in Singapore since 2006, with offices in the Philippines and Malaysia, covering search, social, programmatic and digital out-of-home.
PurpleClick lists SEM, SEO, GEO, Facebook, Instagram, LinkedIn and TikTok marketing, programmatic advertising, Google Display Network, YouTube, content marketing, community management, influencer marketing and digital out-of-home, and runs a Digital Academy. Its story page says it serves SMEs, multinationals and government agencies.
Its site says it was the first local agency to introduce programmatic digital out-of-home through its OtoO solutions, which put ads on screens in the heartlands and link them to online campaigns. That suits brands that want physical reach and online ads planned together.
| Detail | PurpleClick |
|---|---|
| Website | purpleclick.com |
| Channels | SEM, SEO, GEO, social, programmatic, display, YouTube, content, influencer, digital out-of-home |
| Focus | SMEs, multinationals and government agencies |
| Founded | 2006 |
| Singapore office | Goldhill Plaza |
Pros
- Digital out-of-home planned with online channels
- Programmatic and display alongside search and social
- Offices in Singapore, the Philippines and Malaysia
Things to check
- Ask whether website or landing page work is offered
- Ask how out-of-home results are measured against online ones
Good fit for: brands that want online and out-of-home media planned together.
Should you hire a full-service digital marketing agency or specialists?
Hire a full-service digital marketing agency if you want one plan, one budget and one report across search, ads and social. Hire specialists if one channel matters far more than the rest, or if someone on your team can coordinate several agencies.
| Set-up | Suits | Who sets the budget split | Ask about |
|---|---|---|---|
| One full-service agency | SMEs without a marketing team | The agency, with your approval | Who runs your account day to day |
| Separate specialists | One channel that drives most sales | You | How each agency reports, so results can be compared |
| In-house marketer plus agencies | Companies with a marketing lead | Your marketer | Access for your marketer to every account |
With one agency, ask how it decides the budget split and how often it reviews it against your goal. With several specialists, each agency reports its own numbers, and the totals can add up to more enquiries than you actually received. Either way, one tracking plan that every channel shares (see the measurement section below) keeps the comparison fair.
What should a digital marketing retainer in Singapore include?
A digital marketing retainer should list in writing the channels covered, the work done in each every month, the ad budget and how it is paid, what the report measures, who owns each account, and how you can leave.
The points that cause the most confusion later:
- Work per channel: “SEO and social” can mean anything. Ask for the number of pages, articles, posts, videos and ad sets each month.
- Ad spend: paid directly to Google, Meta or TikTok from your own ad account. The agency’s management fee is separate, and the contract should say whether it is fixed or a percentage of spend.
- Website changes: most campaigns need new landing pages or page edits. Confirm who makes them, how fast, and whether they are in the fee.
- Tracking: who sets up Google Analytics key events, call and WhatsApp click tracking, and the Meta pixel, and who can see the data.
- Account ownership: keep the Google Ads and Meta ad accounts, Google Analytics, Google Business Profile, the domain and the website in your company’s name, with the agency added as a user or partner. Keep at least one admin from your own team.
- Term and exit: the minimum term, the notice period, and a written handover of files, logins and campaign history when you leave.
- GST: if the agency is GST-registered, its fee carries 9% GST. Ask for quotes that show the fee, the GST and the ad spend on separate lines.
How much does a digital marketing agency cost in Singapore?
The cost of a digital marketing agency in Singapore depends mainly on how many channels it runs, your monthly ad budget and how much content and creative you need. Few agencies publish prices, so the fairest comparison is written quotes for the same brief.
Common ways agencies charge:
- Monthly retainer for planning, content, campaign management and reporting across agreed channels.
- Ad management fee, fixed or a percentage of ad spend, on top of the ad spend itself.
- Fixed-term packages, such as three or six months, for a set mix of channels.
- Project fees for a website, landing pages, a tracking set-up or a campaign launch.
MediaPlus Digital’s digital marketing page lists the factors that decide its quotes: the number of channels, the monthly ad budget, the pages or keywords in scope, creative volume, and any tracking or landing page work. Those are a good checklist for comparing any agency’s price.
Here is an example brief a small business could send to every agency on its shortlist:
- Goal: more enquiries for our renovation services, counted as form submissions, calls and WhatsApp clicks.
- Channels: Google Ads for people searching now, SEO for our main service pages, and Facebook and Instagram ads for retargeting.
- Ad budget: a fixed monthly amount paid by us directly to Google and Meta from our own ad accounts.
- Content: two new or improved service pages and four social ad creatives a month.
- Website: one campaign landing page at the start, then small edits as needed; tell us who makes them.
- Tracking: enquiries recorded by channel and campaign in Google Analytics, with a monthly report and a short review call.
- Terms: a three-month start, then monthly, with every account in our company’s name and a handover if we stop.
With every quote built on the same brief, differences in price and scope are easy to see.
How do you measure digital marketing results across channels?
Measure every channel against the same goal, using one tracking plan: tag every link, send each campaign to a page with one clear next step, record forms, calls and WhatsApp clicks as key events, and report enquiries by channel and campaign each month.
A few Singapore details make this harder than it looks:
- WhatsApp is where many enquiries end. A tap on a WhatsApp button can be recorded as a key event, but the conversation itself happens outside your website. Ask your agency how it counts WhatsApp enquiries and links them to the campaign.
- Call tracking is limited for Google Ads. Singapore is not on Google’s list of countries for Google forwarding numbers, so Google Ads can count taps on your phone number but not the calls themselves. Some agencies use their own call tracking, such as Activa Media’s AM-Track, so ask how calls are counted.
- Links shared in apps lose their source. Visits from WhatsApp, Telegram and some social apps often arrive as Direct unless the link carries UTM tags. Our free UTM link builder tags links consistently and shows which Google Analytics channel each will land in.
Agencies report their own channels well, but the enquiry is recorded on your website. Our website tracking records forms, calls and WhatsApp clicks first-party, with the source of each enquiry, so you can compare agencies and channels on the same numbers. If your campaigns send traffic to a single offer, our guide to landing pages for Google Ads in Singapore covers Google’s requirements, with examples.
What rules apply to digital marketing in Singapore?
Digital marketing in Singapore has to follow the PDPA for personal data, the Do Not Call rules for calls and messages, and the advertising codes for what ads may say. Your agency runs the campaigns, but your business is responsible for the data it collects.
- Consent for lead forms: lead forms on your website, Facebook or Instagram collect personal data. Tell people what you will use it for and get consent for marketing; silence or inaction is not consent (PDPC Key Concepts).
- Do Not Call Registry: before marketing calls, SMS or WhatsApp messages to Singapore numbers, check them against the DNC Registry unless you hold clear and unambiguous consent in a form you can prove. Check results are valid for 21 days (PDPC guide to the DNC provisions).
- Marketing email: unsolicited commercial email sent in bulk needs an unsubscribe facility and an <ADV> label under the Spam Control Act.
- Sponsored posts: the ASAS guidelines require paid or gifted influencer posts to be disclosed clearly and early. Our social media agencies guide covers the details.
- Clinics: healthcare providers follow the Healthcare Services (Advertisement) Regulations 2021, which restrict superlatives, comparisons and before-and-after images. Ask your agency how it checks ads and landing pages against them.
Can you get a grant for digital marketing in Singapore?
Possibly, for specific activities. Enterprise Singapore’s Productivity Solutions Grant, Enterprise Development Grant and Market Readiness Assistance grant ceased on 29 September 2026.
The EDGE grant replaced them from 30 September 2026. Ongoing applications under the old grants continue to be processed. PSG run by other agencies moves to EDGE in phases from November 2026.
EDGE support is up to 70% for SMEs and up to 50% for non-SMEs, varying by activity, with a total cap of S$100,000 a year across activities, and it is paid as a reimbursement once the activity is completed and paid for. Several agencies in this list say their digital marketing packages are supported under EDGE. Before you sign, check that the exact package appears on Enterprise Singapore’s activity list, and read its timing rules: for some activities, no work or payment can happen before you apply.
How we chose these digital marketing agencies
Every agency here offers digital marketing across several channels (at least search and social), has a Singapore office, and has a website that describes its services clearly enough to compare.
Agencies that focus on one channel are covered in our separate guides to SEO, Google Ads, social media and Facebook and Instagram ads.
Each entry is written only from what the agency’s own website says, and the list is alphabetical. Where a homepage showed ratings, rankings or other claims we do not reproduce, we show another page from the agency’s own site, or leave those elements out of the screenshot. Agencies whose websites we could not check are left out until the next review. Grant details come from Enterprise Singapore, and the rules from PDPC pages, all checked in October 2026. We re-check this list every quarter.
Getting more from your digital marketing agency
Your digital marketing agency brings people to your website. Whether they enquire depends on the pages they land on and whether each enquiry is traced back to the channel that brought it.
We design and build websites and landing pages for Singapore businesses, look after their SEO, and set up tracking your agency can report from. Talk to us about the website side of your marketing.
Frequently asked questions
Which is the best digital marketing agency in Singapore?
There is no single best agency for every business. The right one is the agency whose main strength matches your goal, such as leads for a B2B firm, online sales for a shop or bookings for a clinic, and who reports results as enquiries or sales by channel. Compare two or three agencies on the same written brief.
What does a digital marketing agency do?
A full-service digital marketing agency plans and runs your online marketing across several channels: SEO, Google Ads, social media and paid social, content, email and often the website itself. It sets the budget split between channels, creates the ads and content, and reports what each channel brings in.
How much does a digital marketing agency cost in Singapore?
It depends on the number of channels, your monthly ad budget, how much content and creative you need, and any website or tracking work. Ad spend is paid to Google, Meta or TikTok separately from the agency's fee. Few agencies publish prices, so send the same brief to each and compare line by line.
Should I hire a full-service agency or separate specialists?
A full-service agency suits businesses that want one plan, one budget and one report across channels. Specialists suit businesses with one channel that matters most, or an in-house marketer who can coordinate several agencies. Many businesses start with one agency and add a specialist later.
How long does digital marketing take to show results?
Paid search and social ads can bring visits and enquiries within days of launch, though campaigns usually need a few weeks of data to settle. SEO normally takes several months to show steady growth. Results are never certain, so agree on what will be measured each month, and read the conditions of any guarantee.
Can I get a grant for digital marketing in Singapore?
Possibly, for specific activities. The Productivity Solutions Grant and Enterprise Development Grant closed to new applications on 29 September 2026, and Enterprise Singapore's EDGE grant replaced them from 30 September 2026. Check that the exact package is on Enterprise Singapore's activity list, and apply before any work or payment.
Who should own the ad accounts and website?
Your business. Create the Google Ads, Meta, Google Analytics and Google Business Profile accounts in your company's name, give the agency access, and keep at least one admin from your own team. The domain and website hosting should be in your company's name too.
