22 Social Media Marketing Agencies in Singapore (2026)

The right social media agency in Singapore depends on what you need social media to do. A studio that wants weekly posts suits a different agency from a clinic that needs ads tied to enquiries.

Results also depend on the page people land on after they tap your link. We build those pages through our landing page design service, with tracking that shows which post brought each enquiry.

Last checked: October 2026. Every agency was checked on its own website and is listed alphabetically.

Which is the best social media agency in Singapore for you?

The best social media agency for you is the one whose main strength matches the job: monthly content and replies, paid social, influencers, Chinese-language platforms, B2B or regional campaigns.

• Monthly content and community management: For The Love of Socials, Storybox Collective, To Be Social, BDSA
• Social media alongside SEO and Google Ads: OOm, Impossible Marketing, Bird Marketing
• Paid social tied to leads and sales: MediaPlus Digital, Heroes of Digital
• Influencer campaigns: One9ninety, Plexxie, Imperial Leisure
• Xiaohongshu, WeChat and Chinese-speaking audiences: Hashmeta, Ant Team, Digital Business Lab, Elevan August Media
• B2B, LinkedIn and PR-led social: Salween Group, TEAM LEWIS
• Regional and global brand campaigns: We Are Social, Creative For More, NinjaPromo
• Hotels, restaurants and lifestyle brands: The Asia Collective

The 22 social media marketing agencies at a glance

Agency	Website	Focus	Platforms
Ant Team	antteam.com.sg	SMEs; Chinese-speaking and Gen Z audiences through Xiaohongshu	Facebook, TikTok, YouTube, Xiaohongshu
BDSA	bdsa.sg	Brands that want social media and branding from one team	Facebook, Instagram, TikTok
Bird Marketing	bird.com.sg	Local and international brands that want campaigns across many platforms	Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, TikTok
Creative For More	creativeformore.com	Brands growing across Singapore, Japan and Southeast Asia	Instagram, TikTok, LinkedIn, Facebook, LINE, X, YouTube
Digital Business Lab	digital-business-lab.com	Finance and entertainment brands; Greater Bay Area and Southeast Asia	Xiaohongshu and other Asian social platforms
Elevan August Media	elevanaugust.sg	Start-ups to MNCs; ROI-focused campaigns	TikTok, WeChat and other social platforms
For The Love of Socials	fortheloveofsocials.co	Wellness, hospitality, F&B and founder-led brands	Instagram, Facebook, LinkedIn
Hashmeta	hashmeta.com	Consumer, travel, education, healthcare, government and technology	Xiaohongshu, TikTok, Instagram, Facebook, LinkedIn
Heroes of Digital	heroesofdigital.com	Healthcare, financial services, education and other regulated industries	Facebook, Instagram, TikTok
Imperial Leisure	imperialleisure.com	B2B and B2C brands; hotels and retail	TikTok, Instagram
Impossible Marketing	impossible.sg	Singapore SMEs and enterprises	Facebook, Instagram, LinkedIn
MediaPlus Digital	mediaplus.com.sg	Singapore SMEs; lead generation and e-commerce	Facebook, Instagram, TikTok, LinkedIn
NinjaPromo	ninjapromo.io	Fintech, crypto, SaaS and gaming brands; global campaigns	Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Twitch
One9ninety	one9ninety.com	Consumer brands and public sector campaigns across Asia	Facebook, Instagram, TikTok, LinkedIn
OOm	oom.com.sg	SMEs and established brands in Singapore	Facebook, Instagram, LinkedIn
Plexxie	plexxie.com	Brands that want social content, influencers and ads together	Facebook, Instagram, TikTok, YouTube, LinkedIn
Salween Group	salweengroup.com	B2B and technology companies; demand generation	Not stated
Storybox Collective	storyboxcollective.com	Singapore-based brands; lead generation and e-commerce	Facebook, Instagram, LinkedIn, TikTok
TEAM LEWIS	teamlewis.com	Larger and B2B brands that want social media and PR together	Facebook, Instagram, LinkedIn
The Asia Collective	theasiacollective.com	Luxury travel, hotels, restaurants and fashion	Instagram
To Be Social	tobesocial.sg	Small businesses, start-ups and growing brands	Instagram, TikTok
We Are Social	wearesocial.com	Large consumer brands; culture-led campaigns, gaming and entertainment	TikTok, Instagram, Snapchat, gaming platforms

Social media marketing agencies in Singapore

1. Ant Team

A Singapore digital and social media marketing agency that began as a traditional advertising agency and now runs Facebook, TikTok, YouTube and Xiaohongshu campaigns.

Ant Team Social Media Marketing lists Facebook marketing, TikTok marketing, YouTube ads and Xiaohongshu marketing, plus AI avatar videos for customer acquisition. It describes itself as a certified Google Partner and says it has helped over 300 companies.

The agency works to a five-step method it calls the 5Cs (Concern, Customise, Commence, Correct, Conclude) and says it offers complimentary consultations for a limited time each month. It also sells digital out-of-home advertising on condominium screens, which may suit consumer brands targeting residents of specific estates.

Detail	Ant Team
Website	antteam.com.sg
Social media services	Facebook marketing, TikTok marketing, YouTube ads, Xiaohongshu marketing, AI avatar videos
Platforms	Facebook, TikTok, YouTube, Xiaohongshu
Focus	SMEs; Chinese-speaking and Gen Z audiences through Xiaohongshu
Also does	Website design, SEO, Google Ads, condominium digital out-of-home ads

Good fit for: SMEs that want Facebook, TikTok and Xiaohongshu handled by one local team.

2. BDSA

A creative-led social media and brand marketing agency in Singapore that produces short-form video and runs Meta and TikTok ads.

BDSA covers social media management, content strategy, short-form videos and Reels, copywriting, community management and Meta and TikTok ads. It also builds a central library of photos and videos that clients can reuse across their marketing, and offers branding work such as logos, packaging and brand research.

The agency states it was a Markies 2024 finalist for Social Media Marketing Agency, and lists an office at Anson Road. Pairing a reusable asset library with monthly content is a practical way to stop paying twice for the same shoot.

Detail	BDSA
Website	bdsa.sg
Social media services	Social media management, content strategy, short-form video and Reels, copywriting, community management, Meta and TikTok ads
Platforms	Facebook, Instagram, TikTok
Focus	Brands that want social media and branding from one team
Also does	Brand strategy and identity, photography and videography, SEM

Good fit for: brands that need a steady flow of short-form video for Instagram and TikTok.

3. Bird Marketing

The Singapore arm of a digital marketing group, with a social media service delivered by a globally connected team.

Bird Marketing’s Singapore social media page covers strategy, content, audience targeting, influencer marketing and ongoing optimisation. It walks through what each platform is used for in Singapore, from Facebook and Instagram to X, LinkedIn, Pinterest, YouTube and TikTok, which is a useful primer if you are deciding where to start.

The agency says its social media services are delivered across multiple locations through a globally connected team, and it lists awards from directories such as Clutch, GoodFirms and The Manifest. It also designs and builds websites.

Detail	Bird Marketing
Website	bird.com.sg
Social media services	Social media strategy, content creation, paid social, influencer marketing, reporting
Platforms	Facebook, Instagram, X, LinkedIn, Pinterest, YouTube, TikTok
Focus	Local and international brands that want campaigns across many platforms
Also does	Website design, SEO, PPC

Good fit for: businesses that want one agency across several social platforms and markets.

4. Creative For More

A cross-border social media marketing agency headquartered in Singapore, with offices in Tokyo and New York.

Creative For More manages social media across Singapore, Japan and Southeast Asia, with influencer marketing, influencer events and market entry services alongside. Its service page includes a monthly content calendar, organic and paid social reports, and photo and video production in its own studio.

The page explains that platforms differ by market: Instagram, TikTok and LinkedIn in Singapore, LINE first in Japan, and TikTok across Indonesia, Vietnam and the Philippines. That market-by-market view matters if one team will run your accounts in several countries.

Detail	Creative For More
Website	creativeformore.com
Social media services	Social media management, content production, influencer marketing, paid social, monthly reporting
Platforms	Instagram, TikTok, LinkedIn, Facebook, LINE, X, YouTube
Focus	Brands growing across Singapore, Japan and Southeast Asia
Also does	Japan and Southeast Asia market entry, tradeshow marketing, branding

Good fit for: brands running social media in Singapore and Japan or across Southeast Asia.

5. Digital Business Lab

A social media agency for Asia with offices in Hong Kong, Singapore and Shenzhen, focused on finance and entertainment.

Digital Business Lab offers social media strategy, social media marketing, social listening, influencer marketing and Xiaohongshu (RedNote) marketing. Case studies on its site include Hong Kong FinTech Week, the Hong Kong Rugby Sevens and the AIA Carnival, and it publishes guides on finance creators in Singapore.

The agency describes itself as specialised in finance and entertainment, with cross-border work between the Greater Bay Area and Southeast Asia. For financial brands, ask how it handles the extra rules on financial promotion before any influencer goes live.

Detail	Digital Business Lab
Website	digital-business-lab.com
Social media services	Social media strategy, social media marketing, social listening, influencer marketing, Xiaohongshu marketing, live streaming content
Platforms	Xiaohongshu and other Asian social platforms
Focus	Finance and entertainment brands; Greater Bay Area and Southeast Asia
Also does	Web3 marketing, event marketing

Good fit for: financial and event brands reaching Chinese-speaking audiences across the region.

6. Elevan August Media

A Singapore digital marketing agency founded in 2019 that offers social media marketing, ads, influencer, TikTok and WeChat marketing.

Elevan August Media lists social media marketing, social media ads, influencer marketing, TikTok marketing and WeChat marketing, alongside SEO, Google Ads and media production. Portfolio names on its site include MILKLAB, GROHE, CarTimes and Dr LeWinn’s.

The agency states that it works without lock-in contracts and serves clients from start-ups to MNCs. Its WeChat marketing service may matter if your customers or partners are in China.

Detail	Elevan August Media
Website	elevanaugust.sg
Social media services	Social media marketing, social media ads, influencer marketing, TikTok marketing, WeChat marketing
Platforms	TikTok, WeChat and other social platforms
Focus	Start-ups to MNCs; ROI-focused campaigns
Founded	2019
Also does	SEO, Google Ads, lead generation, graphic design, website design, media production

Good fit for: businesses that want social media, ads and video from one agency without a long contract.

7. For The Love of Socials

A boutique social media marketing agency in Singapore for wellness, hospitality and founder-led brands.

For The Love of Socials covers strategy, content planning, copywriting, publishing, community management and reporting, and plans, shoots and edits social-first photo and video. It also offers strategy-only help for businesses whose own team posts. Its packages have names (Social Butterfly and Busy Bee) and its portfolio covers Pilates, counselling, wellness clinics, beauty and F&B brands.

The agency says it is small by design, with fewer layers between the client and the people doing the work, and that many brands on its roster have stayed for two years or more. That suits owners who want to brief the person who writes their posts.

Detail	For The Love of Socials
Website	fortheloveofsocials.co
Social media services	Social media management, strategy, content planning, copywriting, community management, photo and video shoots
Platforms	Instagram, Facebook, LinkedIn
Focus	Wellness, hospitality, F&B and founder-led brands
Also does	Strategy for in-house teams

Good fit for: wellness studios, clinics, cafés and founder-led brands that want a close working relationship.

8. Hashmeta

A Singapore social media and digital marketing agency that runs its own influencer platform and describes itself as an Authorized Cross-Border Marketing Agency for Xiaohongshu.

Hashmeta offers social media marketing, Xiaohongshu marketing, influencer marketing and community management, and lists offices in Singapore (Kallang Place), Johor Bahru and Kuala Lumpur. Its Xiaohongshu service covers account setup, localised content, ads, store setup and KOL management.

The group also runs StarNgage, an influencer marketing platform launched in 2014, and lists TikTok Shop Partner status. Having the influencer platform in-house can shorten the time from shortlist to campaign, so ask to see how creators are vetted.

Detail	Hashmeta
Website	hashmeta.com
Social media services	Social media marketing, Xiaohongshu marketing, influencer marketing, community management, creative content
Platforms	Xiaohongshu, TikTok, Instagram, Facebook, LinkedIn
Focus	Consumer, travel, education, healthcare, government and technology
Also does	SEO and AI search, web design and e-commerce, AI consulting, training

Good fit for: consumer brands planning influencer or Xiaohongshu campaigns at scale.

9. Heroes of Digital

A Singapore growth agency that runs Meta and TikTok ads for healthcare, financial services, education and other regulated industries.

Heroes of Digital’s social service is paid: performance advertising on Facebook, Instagram and TikTok, with creative and audience strategy for buyers who take time to decide. It says it has been a search and customer acquisition partner since 2014 and lists Meta Business Partner and TikTok Marketing Partner status.

The agency focuses on regulated sectors and names its own intelligence platform, HeroIQ. For clinics and financial firms, that focus helps because ads and landing pages must follow sector rules as well as platform policies.

Detail	Heroes of Digital
Website	heroesofdigital.com
Social media services	Meta (Facebook and Instagram) ads, TikTok ads, ad creative and audience strategy
Platforms	Facebook, Instagram, TikTok
Focus	Healthcare, financial services, education and other regulated industries
Also does	SEO and AI search, Google Ads, landing pages, conversion rate optimisation

Good fit for: clinics, financial firms and schools that want paid social tied to enquiries.

10. Imperial Leisure

A social media agency born in London, with offices in London and Singapore, covering paid social, content, community management and influencers.

Imperial Leisure lists paid social, content creation, community management, customer service, user-generated content and influencer marketing. Clients named on its site include TikTok for Business in Southeast Asia, whose regional TikTok channel it helped launch, Kodak Alaris and Millennium Hotels and Resorts.

It offers 24/7 community management as a separate service. If your brand gets messages and comments outside office hours, ask how replies are handled and escalated.

Detail	Imperial Leisure
Website	imperialleisure.com
Social media services	Paid social, content creation, community management (including 24/7), customer service, influencer marketing, UGC
Platforms	TikTok, Instagram
Focus	B2B and B2C brands; hotels and retail
Also does	Brand and campaign strategy, video and motion graphics, websites and apps

Good fit for: brands with busy social inboxes that need replies outside office hours.

11. Impossible Marketing

A Singapore digital marketing agency established in 2012, with a social media management service run by a dedicated client success manager.

Impossible Marketing’s social media management starts with an audit of your existing accounts, then a monthly content calendar, content production, scheduling and a monthly performance report reviewed with your client success manager. It says it is a Meta Business Partner and has managed over $4 million of Facebook ad spend for hundreds of brands.

During onboarding it asks for admin access to your social accounts, which is normal. Make sure access is granted as a partner or extra admin, so your own team keeps ownership.

Detail	Impossible Marketing
Website	impossible.sg
Social media services	Social media audit, content calendar, content production, scheduling, monthly reporting, Facebook ads
Platforms	Facebook, Instagram, LinkedIn
Focus	Singapore SMEs and enterprises
Founded	2012
Also does	SEO and AI search, Google Ads, lead generation, websites

Good fit for: SMEs that want a structured monthly social media routine with regular reviews.

12. MediaPlus Digital

A Singapore digital agency and Meta Business Partner that runs full-funnel paid social campaigns for SMEs.

MediaPlus Digital runs Meta, TikTok and LinkedIn ads, with in-house static, carousel and short-form video creative, lookalike audiences and retargeting. Its page describes Meta Pixel and Conversions API setup, conversion event mapping and a live dashboard of spend, cost per lead and return on ad spend.

It reports results in business terms (ROAS, cost per lead, cost per acquisition and lead quality) rather than likes, and its FAQ states that clients keep ownership of their ad accounts and data. Its office is at Paya Lebar Square.

Detail	MediaPlus Digital
Website	mediaplus.com.sg
Social media services	Meta ads, TikTok ads, LinkedIn ads, ad creative, retargeting, Pixel and Conversions API setup, reporting dashboard
Platforms	Facebook, Instagram, TikTok, LinkedIn
Focus	Singapore SMEs; lead generation and e-commerce
Also does	Website design, SEO, Google Ads

Good fit for: SMEs that want paid social measured by leads and sales.

13. NinjaPromo

A global digital marketing agency with a subscription model and offices in several cities, including London, Dubai, New York and Singapore.

NinjaPromo offers social media marketing, influencer marketing across Instagram, YouTube, TikTok, Twitch and X, and paid ads, alongside design, video and web development, all within a monthly subscription. Its Singapore office is on Coleman Street.

Its client work leans towards fintech, crypto, SaaS and gaming brands. A subscription model can make costs predictable, so ask how requests are prioritised when several land in the same week.

Detail	NinjaPromo
Website	ninjapromo.io
Social media services	Social media marketing, influencer marketing, paid social, content and video
Platforms	Instagram, Facebook, TikTok, YouTube, X, LinkedIn, Twitch
Focus	Fintech, crypto, SaaS and gaming brands; global campaigns
Also does	Branding and design, web development, SEO, PR

Good fit for: tech and fintech brands running campaigns in several countries.

14. One9ninety

A Singapore social media and influencer marketing agency established in 2008, working with brands across Asia.

One9ninety covers social media management, campaign strategy, influencer marketing, content production, paid media and reporting. Clients named on its site include Shiseido, L’Oréal, Adidas, Unilever, Volvo and PropertyGuru, with case studies for SkillsFuture, the Ministry of Transport and Kallang Wave Mall.

Its influencer campaigns run on Narrators, a platform for selecting creators, managing campaigns and tracking results. The mix of consumer brands and public sector campaigns in its case studies is a useful signal if your audience is the general Singapore public.

Detail	One9ninety
Website	one9ninety.com
Social media services	Social media management, campaign strategy, influencer marketing, content production, paid media, analytics
Platforms	Facebook, Instagram, TikTok, LinkedIn
Focus	Consumer brands and public sector campaigns across Asia
Founded	2008
Also does	Campaign consulting

Good fit for: consumer brands and public agencies planning influencer-led campaigns.

15. OOm

A Singapore digital marketing agency operating since 2006, offering social media management, content and paid social alongside SEO and SEM.

OOm’s social media management covers content and design for Facebook and Instagram, with 2D motion graphic videos included in its package and an in-house design team. Its paid social service includes Facebook and LinkedIn ads, run by what it describes as certified Facebook Blueprint specialists.

The agency says it is a Premier Google Partner and Meta Business Partner with 20 years in the Singapore market. Social media usually runs alongside its search work, which suits businesses that want one plan across channels.

Detail	OOm
Website	oom.com.sg
Social media services	Social media management, content and design, motion graphic videos, paid social (Facebook and LinkedIn)
Platforms	Facebook, Instagram, LinkedIn
Focus	SMEs and established brands in Singapore
Founded	2006
Also does	SEO and AI search, Google Ads, websites, content marketing

Good fit for: businesses that want social media and search marketing planned together.

16. Plexxie

A creative and social media marketing agency headquartered in Singapore, with a community of content creators.

Plexxie offers social media management, influencer marketing, content creation and strategy, Facebook and Instagram ads, community engagement and listening, and reporting. Clients named on its site include Golden Village, Michelin, Deliveroo, Far East Organization and FOX Networks Group.

It says it works with a community of more than 1,200 content creators, and that it tests many ideas in the market before backing the ones that work. That approach suits brands willing to try several content directions in the first months.

Detail	Plexxie
Website	plexxie.com
Social media services	Social media management, influencer marketing, content creation, Facebook and Instagram ads, community management, reporting
Platforms	Facebook, Instagram, TikTok, YouTube, LinkedIn
Focus	Brands that want social content, influencers and ads together
Also does	Branding, photography, videography, graphic design, copywriting

Good fit for: consumer brands that want content and influencers tested and scaled.

17. Salween Group

A boutique full-service B2B marketing agency in Singapore, operating since 2012, with social media as part of its demand generation work.

Salween Group’s services include strategy, content and video production, podcasts, PR, social media marketing and management, paid media, email automation and CRM. Clients named on its site include 2C2P, Thunes, Grab, A*STAR, SG Innovate and the Singapore Fintech Association.

It describes a boutique model with no account managers, so clients work directly with senior strategists, and shows HubSpot and ActiveCampaign partner badges. For B2B firms, social media here is planned as part of a lead pipeline rather than as a standalone feed.

Detail	Salween Group
Website	salweengroup.com
Social media services	Social media marketing and management, content studio, video and podcasts, paid media
Focus	B2B and technology companies; demand generation
Founded	2012
Also does	PR, web design, CRM and marketing automation, analytics dashboards

Good fit for: B2B and fintech companies that want LinkedIn content tied to lead generation.

18. Storybox Collective

A Singapore content and digital marketing studio on Henderson Road offering social media management with photography and video production.

Storybox Collective’s social media management covers daily posting, monitoring and engagement, Reels and short-form video for Instagram and TikTok, LinkedIn carousels and educational posts, and paid ad support. It also offers photography, videography, podcast videography, graphic design, PR, SEO and SEM.

Its page explains how posts should point people to a website, landing page or booking form, so that each click or form submission can be counted as a lead. It mainly works with Singapore-based brands.

Detail	Storybox Collective
Website	storyboxcollective.com
Social media services	Social media management, Reels and short-form video, content creation, paid ad support
Platforms	Facebook, Instagram, LinkedIn, TikTok
Focus	Singapore-based brands; lead generation and e-commerce
Also does	Photography, videography, podcast production, graphic design, PR, SEO, SEM

Good fit for: service businesses that want regular content with production handled in-house.

19. TEAM LEWIS

A global marketing and PR agency whose Singapore team runs social media strategy, management, listening and content.

TEAM LEWIS covers social media strategy, management, listening and sentiment analysis, content creation, influencer programmes and social support for events, across paid, owned and earned media. Its Singapore page names Facebook, Instagram and LinkedIn.

The social team works with its PR team so messages line up across channels. Its process starts with audience research and a brand and competitor audit, which suits larger brands that need social media and media relations planned together.

Detail	TEAM LEWIS
Website	teamlewis.com
Social media services	Social media strategy, social media management, listening and sentiment analysis, content creation, influencer programmes
Platforms	Facebook, Instagram, LinkedIn
Focus	Larger and B2B brands that want social media and PR together
Also does	PR, content marketing, events

Good fit for: corporate and tech brands that need social media and PR in one plan.

20. The Asia Collective

A Singapore social media and influencer marketing agency, established in 2015, specialising in luxury travel, hospitality and lifestyle.

The Asia Collective offers social media management, content creation, social media training and influencer marketing for hotels, restaurants and fashion brands. It runs its own travel and lifestyle social accounts and shows them as examples of its work.

Besides managing accounts, it teaches in-house teams through onsite or live online training and offers an Instagram account makeover for smaller budgets. That gives a business the option to learn the work rather than outsource all of it.

Detail	The Asia Collective
Website	theasiacollective.com
Social media services	Social media management, content creation, influencer marketing, social media training, Instagram account makeovers
Platforms	Instagram
Focus	Luxury travel, hotels, restaurants and fashion
Founded	2015
Also does	Photography and video, copywriting

Good fit for: hotels, restaurants and lifestyle brands, or teams that want training.

21. To Be Social

A storytelling-led social media agency in Singapore that plans, films and edits video content around each brand’s goals.

To Be Social covers social strategy, account management, concepts and storyboarding, filming and editing, Meta and TikTok ads, social media audits and creator matching. It says it has served more than 40 brands.

Its services page says its management packages cover two main platforms, Instagram and TikTok, and require a minimum three-month commitment, with tiered plans for small businesses, growing businesses and established brands. Building every video around one goal, such as sales or sign-ups, makes results easier to judge later.

Detail	To Be Social
Website	tobesocial.sg
Social media services	Social strategy, account management, video production, Meta and TikTok ads, audits, creator partnerships
Platforms	Instagram, TikTok
Focus	Small businesses, start-ups and growing brands
Also does	Talent and creator matching

Good fit for: small brands that want story-led short videos for Instagram and TikTok.

22. We Are Social

A global socially-led creative agency with a Singapore office, working on social strategy, content, paid social, gaming and influencers.

We Are Social’s Singapore office covers strategy, creative, social-first production through its in-house We Are Social Studios, and paid media and distribution. Case studies on its Singapore site include Amazon Prime Video and Activision’s Call of Duty in Singapore and the Philippines.

It says it has 1,200 people across four continents and works with thousands of influencers across Southeast Asia through its partner agency, Kobe. It also works on gaming and esports activations.

Detail	We Are Social
Website	wearesocial.com
Social media services	Social strategy, creative campaigns, social-first production, paid social and distribution, influencer marketing
Platforms	TikTok, Instagram, Snapchat, gaming platforms
Focus	Large consumer brands; culture-led campaigns, gaming and entertainment
Also does	Gaming and esports activations, long-form video

Good fit for: large brands planning culture-led campaigns across Asia.

Which type of social media agency fits your business?

Most social media agencies in Singapore fall into four groups, and each suits a different kind of business. Knowing which group you need narrows a long list quickly.

Type of agency	Best for	Ask about
Boutique studio	Small brands in one niche that want posts, shoots and replies from a small team	Who covers your account during leave
Full-service digital agency	Businesses that want social media planned with SEO, Google Ads and the website	Who runs your account day to day
Paid social specialist	Leads and online sales from Meta, TikTok and LinkedIn ads	Whether organic posting is included
Global creative agency	Large brand campaigns with video, influencers and several markets	Minimum project size

If you also have someone in-house, an agency can take the parts that need specialist skills, such as video, ads or influencer campaigns, while your team handles daily posts and replies.

Which social media platforms do Singapore audiences use?

By advertising audience, YouTube reports the largest reach in Singapore (5.33 million in late 2025), ahead of Facebook and TikTok (3.80 million each, TikTok counting adults only) and Instagram (3.35 million). LinkedIn reports 5.10 million registered members.

These figures come from Kepios’s Digital 2026 Singapore report (published November 2025), which counts 5.33 million social media user identities in Singapore in October 2025.

Platform	Ad audience in Singapore, late 2025	What businesses usually use it for
YouTube	5.33 million	Longer videos, how-to content, video ads
LinkedIn	5.10 million members	B2B content, hiring, company news
Facebook	3.80 million	Local community, events, lead ads
TikTok	3.80 million (aged 18 and over)	Short video and product discovery
Instagram	3.35 million	Visual brands, Reels and Stories
Messenger	1.75 million	Conversations started from ads and pages

These are the audiences each platform’s advertising tools report, not counts of unique people, and LinkedIn’s figure counts registered members rather than active users. Use them to see where people are, then choose platforms by your customers and your goal.

A few Singapore-specific points matter when you brief an agency:

• WhatsApp is where many enquiries end up, so plan how replies, broadcasts and WhatsApp clicks are handled and counted (see the Do Not Call rules below).
• Xiaohongshu (RedNote) and WeChat reach Chinese-speaking audiences in Singapore and visitors from China. Only some agencies cover them; four in this list do.
• Bilingual content in English and Chinese needs a native checker for the second language. Ask who writes and checks it.

What should a social media retainer in Singapore include?

A social media retainer should list every deliverable in writing: platforms, posts and videos per month, rounds of changes, community management hours, ads, reporting, and who owns the accounts and files.

The points that cause the most confusion later:

• Content volume: “12 posts a month” can mean 12 static images or 12 edited videos. Ask for the split by format and platform.
• Community management: confirm the hours, response times, weekends and public holidays, and who answers complaints.
• Ads: ad spend goes to the platform through your own ad account. The agency’s management fee is separate.
• Influencers: creator fees, how long you may reuse their content in your own ads, and who checks the disclosure.
• Ownership: keep the social accounts, the Meta business portfolio and the ad accounts in your company’s name, with the agency added as a partner, and at least one admin from your own team. Ask for raw footage and design files at the end of each month or on exit.
• Reporting: reach and engagement are useful, but ask for enquiries, sales or sign-ups by platform and campaign too.

How much does a social media agency cost in Singapore?

The cost of a social media agency in Singapore depends mainly on how much content you need and how much of it is video, not on the number of platforms alone. Few agencies publish their fees, so compare written quotes for the same brief.

Common ways agencies charge:

• Monthly retainer for planning, content, publishing and community management.
• Campaign or project fee for a launch, an event or a set of videos.
• Ad management fee, either fixed or a percentage of ad spend, on top of the ad spend itself.
• Influencer fees per creator, often with the agency’s management fee added.
• Production (photo and video shoots) quoted per shoot or bundled into the retainer.

What pushes the price up or down: the number of videos and shoots, languages (English only, or English and Chinese), community management hours, influencer campaigns, and how much reporting you need. Send every agency the same brief and ask for a line-by-line breakdown.

Here is an example brief a small business could send to every agency on its shortlist:

• Goal: more enquiries for weekday classes, measured by form submissions and WhatsApp clicks.
• Platforms: Instagram and Facebook, with TikTok as an option to quote separately.
• Deliverables per month: 8 feed posts, 4 short videos for Reels and TikTok, and Stories for promotions.
• Shoots: one half-day photo and video shoot a month at our premises; we keep the raw files.
• Languages: English captions, with Chinese for two posts a month.
• Community management: replies to comments and messages on weekdays, office hours; urgent issues passed to us the same day.
• Ads: campaign setup and management for lead ads; ad spend paid by us directly to Meta from our own ad account.
• Reporting: a monthly report with reach, engagement and enquiries by campaign, and a short review call.
• Terms: a three-month start, then monthly, with handover of files and access if we stop.

With every quote built on the same brief, the differences in price and scope are easy to see.

What are the ASAS rules for influencer and sponsored posts in Singapore?

In Singapore, any post that a brand paid for or gifted must say so clearly and early, under the Advertising Standards Authority of Singapore (ASAS) guidelines for social media. The rules apply to the brand, its agency and the influencer.

The ASAS Guidelines on Interactive Marketing Communication and Social Media took effect on 29 August 2016 as part of the Singapore Code of Advertising Practice. In short:

• Disclose any connection between the influencer and the brand that could affect how the post is judged, including payment, free products, friendly favours and special invitations.
• Make the disclosure clear and prominent: shown early with minimal scrolling, readable on any device, and not only behind a hyperlink.
• Match the format: in the picture or caption for images, visible in the video itself for video, and spoken for audio.
• Short forms: use “#sponsored”, “#sp” or “#adv” where space is short (the guidance notes also list “#endorsed”). Longer posts can say “This post was sponsored by…” or “We were a guest of…”.
• No fake engagement: buying likes, creating fake accounts or using programmes to generate views is not allowed.

According to the then Ministry of Communications and Information’s written reply to a Parliamentary Question on 7 February 2023, posting commercial content without disclosing the sponsorship breaches the Code, and ASAS will ask for it to be amended or removed. The Consumer Protection (Fair Trading) Act can also apply where non-disclosure of sponsorship misleads consumers. Healthcare and financial services have extra advertising rules, so ask your agency how it checks those before anything is posted.

WhatsApp broadcasts and the Do Not Call Registry

Before you send marketing messages by WhatsApp, SMS or phone call to Singapore numbers, check them against the Do Not Call Registry unless you hold clear and unambiguous consent in a form you can prove. Check results are valid for 21 days. PDPC’s guide to the DNC provisions explains the details.

Lead forms and the PDPA

Lead forms on Facebook, Instagram or your website collect personal data, so the PDPA applies. Tell people what you will use their details for and get their consent for marketing; silence or inaction is not consent (PDPC Key Concepts).

How do you measure social media results with UTM tags?

Add UTM tags to every link you post, so Google Analytics can show which platform, post and campaign each visit and enquiry came from. Without tags, many visits from apps and WhatsApp chats arrive with no source and are counted as Direct.

Here is one campaign tagged for the places a Singapore business usually posts. Keep the campaign name identical everywhere, in lower case, so Google Analytics adds them up in one row.

Where the link goes	utm_source	utm_medium	utm_content	Google Analytics channel
Instagram bio link	instagram	social	bio	Organic Social
Facebook post	facebook	social	post-1	Organic Social
LinkedIn post	linkedin	social	post-1	Organic Social
TikTok profile link	tiktok	social	profile	Organic Social
Influencer’s link	instagram	social	creator-name	Organic Social
WhatsApp broadcast	whatsapp	social	broadcast	Organic Social
Xiaohongshu post	xiaohongshu	social	post-1	Organic Social
Meta ad	{{site_source_name}}	paid_social	{{ad.name}}	Paid Social

All of these use the same utm_campaign, such as cny-promo-2027. For Meta ads, add the tags under URL parameters in Ads Manager; {{site_source_name}} fills in fb or ig for most clicks. Our free UTM link builder tidies the tags, shows the channel each link will land in, and makes a QR code for print.

Tags show where visits came from. To see enquiries, the page behind the link has to record them. Send each campaign to a landing page that continues the post’s offer with one clear next step, and track form submissions and WhatsApp clicks against the campaign. Our website tracking does this first-party and shows each enquiry with its source in Pulse, our live dashboard. For what makes a page convert, see what makes a good landing page.

If your social media budget is mostly ads, our guides to Facebook and Instagram ads agencies and TikTok advertising agencies cover those specialists, and user-generated content agencies covers creator content for ads.

Can you get a grant for social media marketing in Singapore?

Only for specific activities, and the scheme changed in 2026. Enterprise Singapore’s Productivity Solutions Grant, which many agency pages still mention, closed to new applications on 29 September 2026.

Enterprise Singapore’s EDGE grant replaced it from 30 September 2026, with support levels that differ by activity. PSG run by other agencies moves to EDGE in phases from November 2026.

Some agencies say their digital marketing packages are supported under EDGE. Before you sign, check that the exact package appears on the Enterprise Singapore activity page and read its timing rules: for the EDGE online shop activity, for example, no work or payment can happen before you apply. Grants are paid as a reimbursement after the activity is completed and paid for.

How we chose these social media agencies

Every agency here offers social media marketing, management or paid social, presents itself as a Singapore agency, and has a website that describes its service clearly enough to compare.

Each entry is written only from what the agency’s own website says, and the list is alphabetical. Agencies whose websites we could not check are left out until the next review.

Platform figures come from Kepios’s Digital 2026 Singapore report, and the rules from ASAS, PDPC and Enterprise Singapore pages, all checked in October 2026. We re-check this list every quarter.

Turning social media followers into enquiries

Your social media agency brings people to your links. We build the pages they land on and the tracking that shows which posts, ads and influencers bring in enquiries. Talk to us or see our landing page design service.