14 Google Ads Agencies in Singapore for SEM and PPC (2026)
Compare 14 Google Ads, SEM and PPC agencies in Singapore, checked on their own sites, plus what to ask about Partner status, fees and account ownership.
The short answer
- 01
Keep the Google Ads account in your company's name. Create it yourself, stay the admin and link the agency's manager account, so the history and conversion data stay with you.
- 02
Check Partner badges on Google's own profile. Google Partner and Premier Partner are earned on spend, optimisation score and certifications, and a genuine badge links to the agency's Partner profile.
- 03
Compare fees, terms and tracking in writing. Ask how the fee is worked out, the minimum term, which enquiries are tracked and who builds the landing pages.
The best Google Ads agency in Singapore runs the campaign types you need and keeps the ad account in your company’s name. It should also put its fee and minimum term in writing, and track real enquiries rather than clicks.
What happens after the click matters too, from the page people land on to tracing each enquiry back to its keyword. That is the part we work on as a web agency that designs landing pages.
Last checked: October 2026. Every agency was checked on its own website and is listed alphabetically. Google Partner status is shown as each agency states it.
Which is the best Google Ads agency in Singapore for you?
- Fee model and no lock-in stated on their sites: KPI Media, MediaPlus Digital, Upscaled
- Published contract terms and WhatsApp tracking: Hunters Digital
- Google Ads with landing pages built in: Activa Media, Brew Interactive, Impossible Marketing, Khepri Digital
- Premier Partner status, as each agency states it: Digital Squad, Heroes of Digital, KPI Media, OOm
- Google Ads as part of a wider marketing plan: 2Stallions, Fenzo Digital, NEO360
Website partner
JIN Design does not run ads. We build the landing pages your Google Ads send people to, written around the keyword and the ad, with PDPA-ready forms, and we set up tracking that shows which campaigns bring in enquiries, including WhatsApp and call taps. We work alongside your ads agency or directly with you.
The Google Ads agencies in Singapore at a glance
| Agency | Website | Campaign types | Reporting and tracking |
|---|---|---|---|
| 2Stallions | 2stallions.com | Search, Shopping, Display, YouTube, remarketing, Performance Max | Sales and lead tracking set up; reports on what is and is not working |
| Activa Media | activamedia.com.sg | Search, Display, YouTube, Performance Max | Campaigns monitored daily; call tracking and A/B testing |
| Brew Interactive | brewinteractive.com | Search, Display, Shopping; also Microsoft Ads and paid social | Real-time dashboard and monthly reports; tracking through GA, Tag Manager and CRM |
| Digital Squad | digitalsquad.com.sg | Search, Performance Max, Display, YouTube | Monthly reports; conversion tracking set up and maintained; CRM link available |
| Fenzo Digital | fenzodigital.com | Search, Shopping | Regular reports on clicks, impressions, conversions, cost per click and revenue |
| Heroes of Digital | heroesofdigital.com | Search, Performance Max, YouTube, Display, Shopping, remarketing | Campaigns built around conversion tracking |
| Hunters Digital | huntersdigital.com | Search, Display, Demand Gen, Performance Max, Shopping, YouTube, remarketing, local, app | Monthly reports; GA4 and Tag Manager tracking of forms, calls, WhatsApp and sales |
| Impossible Marketing | impossible.sg | Search, Shopping, Display, YouTube, Performance Max, remarketing | Monthly reports plus weekly insights; conversion tracking and GA set up |
| Khepri Digital | khepridigital.com | Search, Display, video, remarketing, Shopping, Gmail, local | Dashboard access; conversion and call tracking with recordings |
| KPI Media | kpimedia.co | Search, YouTube, Performance Max, Display, Discovery | Real-time dashboards; conversion tracking |
| MediaPlus Digital | mediaplus.com.sg | Search, Shopping, Display, Discovery, YouTube, remarketing | Custom live dashboard; tracking of forms, calls, WhatsApp, email and clicks |
| NEO360 | neo360.digital | Search, Dynamic Search Ads, Display, YouTube, remarketing | Not stated |
| OOm | oom.com.sg | Search, Display, Shopping, Performance Max, YouTube | Reports with next steps; conversion tracking offered |
| Upscaled | upscaled.com.sg | Search, Shopping, Performance Max, Display, remarketing, YouTube | Monthly reports on leads, CPA and ROAS; dashboard on higher tiers; offline conversions |
Google Partner status, fees and terms are in each agency’s entry below, as its own website states them.
Google Ads, SEM and PPC agencies in Singapore
1. 2Stallions
A Singapore-headquartered digital marketing agency whose Google Ads page covers search, Shopping, display, YouTube, remarketing and Performance Max campaigns.
2Stallions describes itself as an official Google Partner agency with Google-certified ad specialists. Its Google Ads page says it sets up tracking to measure sales and leads, then adjusts campaigns based on that data, and that it reports on what is and is not working.
On landing pages, its page says a dedicated page is not always required: the team reviews your website first and advises whether one would help, and can build one when needed. Budgets are recommended after a consultation. The agency lists healthcare and education among the industries it has dedicated pages for, and has a Malaysia site as well.
| Detail | 2Stallions |
|---|---|
| Website | 2stallions.com |
| Google Partner status | Google Partner (its wording: “official Google Partner agency”) |
| Campaign types | Search, Shopping, Display, YouTube, remarketing, Performance Max |
| Reporting and tracking | Sales and lead tracking set up; reports on what is and is not working |
| Landing pages | Reviews your site, builds a landing page when needed |
| Founded | 2012 |
| Also does | SEO, social media ads, content, websites, marketing automation |
Pros
- Full range of Google campaign types listed on one page
- Advises whether you need a landing page before building one
- Healthcare and education have their own pages on its site
Things to check
- Ask how the management fee is worked out and what the minimum term is
- Ask how often reports are sent and what they show
Good fit for: businesses that want Google Ads alongside SEO and social ads from one agency.
2. Activa Media
A Singapore digital marketing agency in Paya Lebar whose SEM page covers search, display, video and Performance Max campaigns.
Activa Media’s SEM page says it manages “the full suite of Google Ads formats”, including search, display, YouTube video and Performance Max, with a Google Ads certified team that monitors campaigns daily. It says its Google Ads team has hands-on experience since 2005.
The page includes ad copy and landing pages in the service, along with call tracking and A/B testing for conversions. Activa Media also offers healthcare and medical marketing as a separate service and mentions support for industries with strict advertising rules, which matters for clinics in Singapore.
| Detail | Activa Media |
|---|---|
| Website | activamedia.com.sg |
| Google Partner status | Google Partner logo shown; team described as Google Ads certified |
| Campaign types | Search, Display, YouTube, Performance Max |
| Reporting and tracking | Campaigns monitored daily; call tracking and A/B testing |
| Landing pages | Ad copy and landing pages included |
| Founded | Google Ads team since 2005, as its page states |
| Also does | SEO, social media, online reputation management, websites, AI search optimisation |
Pros
- Landing pages included in the Google Ads service
- Dedicated healthcare and medical marketing service
- Daily campaign monitoring stated on its page
Things to check
- Ask for the fee model and contract length in writing
- Ask how often you receive a report and whether you get dashboard access
Good fit for: clinics and businesses in regulated sectors that want ads and landing pages from one team.
3. Brew Interactive
A full-funnel digital marketing agency on North Bridge Road whose PPC page covers Google search, display and Shopping, plus Microsoft Ads and paid social.
Brew Interactive’s PPC page lists Google Ads management for search, display and Shopping campaigns, alongside Bing and Microsoft Ads and paid social on Facebook, Instagram, LinkedIn and TikTok. It says clients get access to a real-time dashboard plus monthly reports.
Its FAQ says tracking is set up through Google Analytics, Google Tag Manager and the client’s CRM, so results can be followed past the enquiry. The page also says the team designs and optimises landing pages to match the ad message. Industries named on its site include medical clinics, financial services, education and SaaS.
| Detail | Brew Interactive |
|---|---|
| Website | brewinteractive.com |
| Google Partner status | Google Partner logo shown on its PPC page |
| Campaign types | Search, Display, Shopping; also Microsoft Ads and paid social |
| Reporting and tracking | Real-time dashboard and monthly reports; tracking through GA, Tag Manager and CRM |
| Landing pages | Designs and optimises landing pages |
| Founded | 2009 |
| Also does | SEO, content, social media, video, websites, CRM and automation |
Pros
- Dashboard access plus monthly reports
- CRM tracking mentioned, so leads can be followed past the form
- Microsoft Ads available with Google Ads
Things to check
- Ask which Google campaign types are in your plan, such as YouTube or Performance Max
- Ask for the fee model and minimum term
Good fit for: companies that want search ads tied to a CRM and reported in a live dashboard.
4. Digital Squad
An integrated agency with a Singapore office that says it has held Google Premier Partner status since 2016.
Digital Squad’s Google Ads page covers search, Performance Max, display and YouTube, and says its team holds certifications across those areas. It says it has worked with 450+ clients over 19 years across APAC, with locations listed in New Zealand, Indonesia and Bali as well as Singapore.
On fees, the page says pricing is scoped per account and scales with campaign complexity and ad spend, with management fees separate from media spend. Monthly reporting and conversion tracking are included, and the page says Google Ads can be connected to a client’s CRM to follow leads through to revenue. It also offers landing page recommendations and reviews.
| Detail | Digital Squad |
|---|---|
| Website | digitalsquad.com.sg |
| Google Partner status | Google Premier Partner since 2016 (its wording) |
| Campaign types | Search, Performance Max, Display, YouTube |
| Fees and terms | Scoped per account; management fee separate from ad spend |
| Reporting and tracking | Monthly reports; conversion tracking set up and maintained; CRM link available |
| Landing pages | Landing page recommendations and reviews |
| Also does | SEO, social media, content, CRO, programmatic, marketing automation |
Pros
- Fee separate from ad spend, scoped per account
- Conversion tracking set up and maintained
- Regional reach across APAC
Things to check
- Ask whether landing pages are built or only reviewed
- Ask about minimum terms and notice period
Good fit for: B2B and larger businesses that want leads tracked into a CRM, in Singapore and the region.
5. Fenzo Digital
A digital agency at Oxley Tower on Robinson Road that offers SEM alongside web design, apps and SEO.
Fenzo Digital’s SEM page says its services include Shopping ads, ad copy and work on search queries, with keyword match types and ad extensions. It describes regular detailed reporting covering clicks, impressions, conversions, average cost per click and revenue generated.
The agency’s other services include web design and development, mobile apps, e-commerce, SEO, social media, copywriting and website maintenance, so one team can look after the ads and the site they point to.
| Detail | Fenzo Digital |
|---|---|
| Website | fenzodigital.com |
| Campaign types | Search, Shopping |
| Reporting and tracking | Regular reports on clicks, impressions, conversions, cost per click and revenue |
| Also does | Web design, apps, e-commerce, SEO, social media, website maintenance |
Pros
- Reports cover revenue as well as clicks
- Shopping ads listed for online stores
- Web design and maintenance under the same roof
Things to check
- Ask which other campaign types they run, such as display, YouTube or Performance Max
- Ask about fees, minimum term and who owns the ad account
Good fit for: businesses that want search ads and website work handled by one agency.
6. Heroes of Digital
A Singapore growth marketing agency whose Google Ads page shows a Google Premier Partner badge and covers every main campaign type.
Heroes of Digital’s Google Ads page describes campaigns across Google Search, Performance Max, YouTube, display, Shopping and remarketing. It shows a Google Premier Partner badge and lists Google award wins for Southeast Asia, including a lead generation award.
The page says campaigns are built around conversion tracking and landing page quality, and links to separate landing page and conversion rate optimisation services. Its homepage says it focuses on generating quality leads and proving return on investment.
| Detail | Heroes of Digital |
|---|---|
| Website | heroesofdigital.com |
| Google Partner status | Google Premier Partner badge shown |
| Campaign types | Search, Performance Max, YouTube, Display, Shopping, remarketing |
| Reporting and tracking | Campaigns built around conversion tracking |
| Landing pages | Separate landing page and CRO services |
| Founded | 2014 |
| Also does | SEO, AI search (GEO), Meta and TikTok ads, CRO |
Pros
- All main Google campaign types listed
- Landing pages and CRO offered as their own services
- Google awards for Southeast Asia listed on its page
Things to check
- Ask for the fee model, minimum term and report schedule in writing
- Ask who owns the Google Ads account
Good fit for: lead generation businesses that want ads, landing pages and conversion work from one team.
7. Hunters Digital
A Singapore web and digital marketing agency, founded in 2022, that publishes its contract terms for Google Ads on its SEM page.
Hunters Digital’s SEM page lists search, display, Demand Gen, Performance Max, Shopping, YouTube, remarketing, local and app campaigns. It says GA4, Google Tag Manager and conversion tracking are live before launch, tracking form submissions, phone calls, WhatsApp messages and purchases back to the keyword and campaign.
Its page states the terms: a 3-month minimum, then rolling monthly with 30 days’ notice. The FAQ says the ad budget is paid directly to Google, with the agency’s management fee on top, and that the team can design and build a dedicated landing page if your current site is not built to convert.
| Detail | Hunters Digital |
|---|---|
| Website | huntersdigital.com |
| Campaign types | Search, Display, Demand Gen, Performance Max, Shopping, YouTube, remarketing, local, app |
| Fees and terms | Ad budget paid to Google plus management fee; 3-month minimum, then monthly with 30 days’ notice |
| Reporting and tracking | Monthly reports; GA4 and Tag Manager tracking of forms, calls, WhatsApp and sales |
| Landing pages | Landing page review; builds dedicated pages when needed |
| Founded | 2022 |
| Also does | Web design, SEO, AI search (GEO and AEO), social media, LinkedIn |
Pros
- Contract term and notice period published
- WhatsApp messages tracked as conversions
- Ad spend paid directly to Google
Things to check
- Ask who owns the Google Ads account and tracking
- Ask what the monthly report covers
Good fit for: SMEs that want published terms and tracking of WhatsApp and call enquiries.
8. Impossible Marketing
A Singapore digital marketing agency, established in 2012, that says it has been a certified Google Partner since 2014.
Impossible Marketing’s SEM page names search, Shopping, display, YouTube video and Performance Max campaigns, with remarketing under audience targeting. It says the team sets up and manages all tracking, including Google Ads conversion tracking and Google Analytics, and that its web development team builds landing pages as part of campaign setup.
The page says it charges a management fee in addition to ad spend, and that it will request access to your Google Ads account or set one up for you. Clients get monthly performance reports, with weekly insights from a client success manager. The agency also runs courses and workshops.
| Detail | Impossible Marketing |
|---|---|
| Website | impossible.sg |
| Google Partner status | Google Partner since 2014 (its wording: “certified Google Partner company”) |
| Campaign types | Search, Shopping, Display, YouTube, Performance Max, remarketing |
| Fees and terms | Management fee on top of ad spend |
| Reporting and tracking | Monthly reports plus weekly insights; conversion tracking and GA set up |
| Landing pages | Landing pages built as part of campaign setup |
| Founded | 2012 |
| Also does | SEO, AI SEO, social media, content, video, lead generation, courses |
Pros
- Landing pages included in campaign setup
- Weekly insights on top of monthly reports
- Takes over campaigns from other agencies, as its page states
Things to check
- If they set up the account for you, ask for it to be in your company's name with you as admin
- Ask about minimum term and notice period
Good fit for: SMEs that want campaigns, tracking and landing pages set up together.
9. Khepri Digital
A digital marketing group with a Singapore office in Sin Ming that runs search, Shopping, display and local Google Ads campaigns.
Khepri Digital’s Google Ads page lists search, display and video, remarketing and remarketing lists for search ads, Shopping, Gmail and local campaigns. It refers to its certified Google Ads professionals, shows Google Partner badges, and covers conversion tracking codes, call tracking with recordings, and dashboard access.
The page headline offers a guarantee of profitability or lower costs; the page does not set out its conditions, so ask for them in writing before you sign. Landing page creation and optimisation, matched to the ad message, is part of the service. The agency also has a New York office.
| Detail | Khepri Digital |
|---|---|
| Website | khepridigital.com |
| Google Partner status | Google Partner badge shown; certified Google Ads professionals |
| Campaign types | Search, Display, video, remarketing, Shopping, Gmail, local |
| Reporting and tracking | Dashboard access; conversion and call tracking with recordings |
| Landing pages | Landing page creation and optimisation |
| Also does | SEO, AI search optimisation, Facebook ads, content |
Pros
- Call tracking with recordings listed
- Landing pages included
Things to check
- Ask for the guarantee's conditions in writing, and how results are measured
- Ask for fees, minimum term and account ownership in writing
Good fit for: businesses that take enquiries by phone and want calls tracked.
10. KPI Media
A performance media agency on Circular Road that describes itself as a Google Premier Partner and runs campaigns across APAC.
KPI Media’s SEM page covers Google search, YouTube, Performance Max, display and Discovery ads. It says the monthly management fee depends on your ad budget tier, that ad spend is paid directly to Google without a markup, and that there are no lock-in contracts.
Plans include conversion tracking and real-time dashboards, and the agency also offers Conversions API and GA4 migration work. Its page describes a KPI guarantee of 50% off the retainer if the agreed KPIs are missed, with qualifying conditions listed there, and says it runs campaigns in 11 markets across APAC and beyond.
| Detail | KPI Media |
|---|---|
| Website | kpimedia.co |
| Google Partner status | Google Premier Partner (its wording) |
| Campaign types | Search, YouTube, Performance Max, Display, Discovery |
| Fees and terms | Monthly fee by ad budget tier; spend paid to Google, no markup; no lock-in |
| Reporting and tracking | Real-time dashboards; conversion tracking |
| Also does | Meta, TikTok and LinkedIn ads, programmatic, GA4 and Conversions API, automation |
Pros
- Fee model and no lock-in stated on its page
- Ad spend paid directly to Google
Things to check
- Ask who builds or improves the landing pages
- Read the KPI guarantee's conditions and agreed KPIs
Good fit for: growing brands that want a stated fee model and campaigns across several markets.
11. MediaPlus Digital
A web design and digital marketing agency in Paya Lebar Square whose Google Ads page says your account stays in your name.
MediaPlus Digital’s Google Ads page says in its opening line, “You own your account”, and its SEM page adds that the account, data and campaign history stay in your name if you change agency. It describes itself as part of the Google Partner programme, with campaigns across search, Shopping, display, Discovery and YouTube, plus remarketing.
Fees are a media budget plus a management fee quoted on scope, and its FAQ says there are no lock-in contracts. Conversion tracking is set up in-house for forms, phone calls, WhatsApp, email and button clicks, with a custom live dashboard. Ad and landing page copy are matched to the campaign keywords, and it also offers landing page design and heatmap-based improvements.
| Detail | MediaPlus Digital |
|---|---|
| Website | mediaplus.com.sg |
| Google Partner status | Google Partner (its wording: “part of the Google Partner programme”) |
| Campaign types | Search, Shopping, Display, Discovery, YouTube, remarketing |
| Fees and terms | Media budget plus management fee quoted on scope; no lock-in |
| Reporting and tracking | Custom live dashboard; tracking of forms, calls, WhatsApp, email and clicks |
| Landing pages | Landing page copy matched to keywords; landing page design service |
| Founded | 10+ years running Google Ads in Singapore, as its page states |
| Also does | Web design, e-commerce, SEO and GEO, social ads, website maintenance |
Pros
- Account ownership stated in its page's opening line
- WhatsApp and call taps tracked
- No lock-in, per its FAQ
Things to check
- Confirm account ownership in the contract
- Ask how often campaign reviews happen
- Ask whether Performance Max is part of your plan
Good fit for: SMEs that want Google Ads, landing pages and their website from one Singapore team.
12. NEO360
A 360 digital marketing agency at The Gateway on Beach Road, with a Malaysia office, that covers Google search, display and YouTube ads.
NEO360’s Google Ads page covers text ads with keyword targeting, Dynamic Search Ads, display ads on the Google Display Network, YouTube ads and remarketing lists for search ads. The service runs from account setup and campaign objectives through keyword bidding, keyword lists, remarketing lists and ongoing optimisation.
The agency’s wider services include marketing automation, email, content, web analytics, video production, social media, SEO and website design. Its site lists medical and education among the industries it serves.
| Detail | NEO360 |
|---|---|
| Website | neo360.digital |
| Campaign types | Search, Dynamic Search Ads, Display, YouTube, remarketing |
| Also does | SEO, social media, content, email, marketing automation, video, websites |
Pros
- Dynamic Search Ads listed for sites with many pages
- Marketing automation and email to follow up leads
- Medical and education pages on its site
Things to check
- Ask about fees, minimum term and report schedule
- Ask how conversions are tracked and who owns the account
Good fit for: businesses that want search ads as part of a wider marketing plan with automation.
13. OOm
A Singapore digital marketing agency on Grange Road that describes itself as a Premier Google Partner and links to its Google Partners profile.
OOm’s SEM page covers Google Ads management across search, display, Shopping, Performance Max and YouTube, with campaign strategy, keyword targeting and A/B testing. It describes OOm as a Premier Google Partner and links to its public Google Partners profile, where the status can be checked.
Its SEM packages are monthly and charged separately from ad spend; the page says fees depend on ad budget, the number of campaigns and keywords, and the support model. It offers conversion tracking and reporting with suggested next steps, and says it has served more than 100 industries.
| Detail | OOm |
|---|---|
| Website | oom.com.sg |
| Google Partner status | Premier Google Partner (its wording), linked to its Google Partners profile |
| Campaign types | Search, Display, Shopping, Performance Max, YouTube |
| Fees and terms | Monthly packages, separate from ad spend |
| Reporting and tracking | Reports with next steps; conversion tracking offered |
| Founded | Since 2006, as its site states |
| Also does | SEO, GEO, social media, content, LinkedIn ads, websites, WeChat |
Pros
- Links to its Google Partners profile so you can check the status
- Fee factors explained on its page
- Wide industry experience stated
Things to check
- Ask who builds the landing pages
- Ask about minimum term, notice period and account ownership
Good fit for: businesses that want a large team handling Google Ads with SEO.
14. Upscaled
A Singapore digital marketing agency on Playfair Road whose SEM page says you own your ad accounts and data.
Upscaled’s SEM page covers Google search, Shopping and Performance Max, display and remarketing, and YouTube, as well as Meta and LinkedIn ads. It says clients own their accounts and data (“You own them, always”), and that it charges a management fee on top of your own ad spend with no media markup.
There is no lock-in: its page describes the arrangement as earned monthly. Monthly reports cover leads, cost per acquisition and return on ad spend, with a live dashboard and weekly optimisation on its higher tiers. Tracking includes GA4, calls, forms and offline conversions sent back to Google, and the team builds landing pages with A/B testing.
| Detail | Upscaled |
|---|---|
| Website | upscaled.com.sg |
| Campaign types | Search, Shopping, Performance Max, Display, remarketing, YouTube |
| Fees and terms | Management fee on top of ad spend, no markup; tiered plans; no lock-in |
| Reporting and tracking | Monthly reports on leads, CPA and ROAS; dashboard on higher tiers; offline conversions |
| Landing pages | Builds landing pages with A/B testing |
| Also does | SEO, AI SEO, social media, web design, website maintenance |
Pros
- Account and data ownership stated
- Offline conversions sent back to Google
- No lock-in, per its page
Things to check
- Ask which tier includes the dashboard and weekly optimisation
- Ask who on the team runs your account day to day
Good fit for: SMEs that want account ownership, no lock-in and lead quality tracked after the form.
SEM, PPC and Google Ads: what is the difference?
The three terms overlap, which is why agencies use them interchangeably. SEM (search engine marketing) is paid advertising on search engines, and PPC (pay per click) is the pricing model behind it, used for social and display ads too.
Google Ads is Google’s ad platform, which runs search, Shopping, display, YouTube and Performance Max campaigns.
In Singapore, almost every SEM agency is a Google Ads agency first. Some also manage Microsoft Ads, which shows ads on Bing, and many run Meta, TikTok or LinkedIn ads alongside. If you only need search ads, check that the agency’s search team is not stretched across every platform.
What does a Google Ads agency do each month?
Most of the work happens inside your Google Ads account and in the reports that come out of it. A typical month covers:
- Keywords and search terms: adding keywords that bring enquiries and blocking the search terms that waste budget.
- Ads and assets: testing headlines, descriptions, sitelinks and images.
- Bids and budgets: moving money towards the campaigns and keywords that bring results.
- Conversion tracking: checking that forms, calls, WhatsApp taps and sales are still recorded after site changes.
- Landing pages: suggesting changes, or building pages if that is part of the plan.
- Reporting: enquiries or sales, cost per result, and what changes next month.
If a report only shows clicks and impressions, ask for enquiries and cost per enquiry. Those are the numbers that tell you whether the ads pay for themselves.
What does Google Partner or Premier Partner status mean?
Google Partner is a badge Google gives agencies that meet three requirements, which Google checks daily:
- an optimisation score of at least 70%
- at least US$10,000 of ad spend across managed accounts over 90 days
- at least half of the account strategists certified in Google Ads
Premier Partner goes further. The agency must also be in the top 3% of participating companies in its country, which Google works out once a year from client growth, retention, ad spend and use of products beyond search. Source: Google Ads Help, How to become a Google Partner or Premier Partner.
The badge tells you an agency spends enough with Google and keeps its accounts in reasonable shape. It does not tell you how the agency reports to you, how fast it replies or whether it understands your industry.
To check a badge, click it. Google’s badge guidelines say a Partner or Premier Partner badge shown online must link to the company’s public Partner profile, and only qualified partners may show it (Google Partners badge guidelines). If the badge links nowhere, ask the agency for its profile link.
Who should own your Google Ads account?
Your business should. The account holds years of search term data, conversion history and audiences, and an agency that owns it can take all of that with it when you part ways.
In Google Ads, only an admin can add or remove users, accept or reject manager account links and unlink a manager account, and Google suggests having a second admin so you are not locked out if one person leaves (Google Ads Help, access levels). Agencies work through a manager account linked to yours, so they never need your login.
Some agencies in this list state on their own sites that you keep the account, including MediaPlus Digital and Upscaled. Whoever you choose, put it in the contract, and own your Google Analytics property and Google Tag Manager container the same way.
How do Google Ads agencies in Singapore charge?
You pay for two things. The ad spend goes to Google, usually charged to your card or invoiced to your account, and the agency charges a separate fee for managing it.
Few agencies publish their rates. Several in this list describe their model on their own pages: KPI Media ties its fee to your ad budget tier, OOm sells monthly packages separate from ad spend, and Hunters Digital states a 3-month minimum followed by rolling monthly terms with 30 days’ notice.
When you compare quotes, check:
- whether ad spend is paid to Google directly or passes through the agency, and if so, whether there is a markup
- the minimum term and notice period
- whether landing pages, tracking setup and ad creative are included or quoted separately
- whether prices include GST (prices shown to customers by GST-registered businesses must include it)
Results depend on your market, offer, budget and website. Where an agency offers a guarantee, read the conditions and how results are measured.
Questions to ask a Google Ads agency before you sign
The answers tell you more than a case study. An agency that explains its tracking, fees and reporting clearly is usually easier to work with when results need to improve.
Google Ads tracking, lead forms and PDPA in Singapore
Google Ads can only optimise for what it can see. If your enquiries come by form, WhatsApp and phone, each one needs to be tracked as its own conversion, tested before the campaign spends anything.
Calls are the tricky part here. Singapore is not on Google’s list of countries for Google forwarding numbers, so Google Ads can count taps on your phone number but not the calls themselves. Ask your agency how it will compare those taps with the calls you actually receive.
Your lead form also has to follow the PDPA:
- ask only for the details you need to reply
- say what you will use them for, next to the button
- keep marketing consent as a separate choice that is not ticked by default, since silence or inaction is not consent
If your sales team follows up enquiries by phone, SMS or WhatsApp with marketing messages, check the Do Not Call Registry first unless you hold clear and unambiguous consent in evidential form; check results are valid for 21 days. Our guide to PDPA for websites in Singapore covers forms, cookies and analytics in more detail.
Clinics, property agents and financial services have extra advertising rules, and Google asks financial advertisers to verify before their ads run. If you are in one of these sectors, ask the agency which campaigns it has run under those rules.
How landing pages affect your Google Ads results
Google rates landing page experience as one of the three parts of Quality Score, its measure of ad quality. A page that repeats the keyword and the ad, works well on a phone and asks for one clear action gives the same budget a better chance than a general homepage.
Some agencies in this list build landing pages; others review them and leave the build to you. This is where we help. We design landing pages for Google Ads matched to each ad group, and our website tracking records forms, WhatsApp taps and call taps as separate conversions in GA4 and Google Ads. For what Google checks on a landing page, see landing pages for Google Ads in Singapore, and tag your other campaigns with our free UTM builder so every channel shows up clearly in your reports.
Running other channels alongside Google Ads?
Many businesses pair search ads with social ads, since people often see a Facebook or Instagram ad first and search for the brand later. Our list of Facebook and Instagram ads agencies in Singapore covers that side.
To grow unpaid search traffic as well, see our list of SEO agencies in Singapore.
How we chose these Google Ads agencies
Every agency here offers Google Ads, SEM or PPC management, has a Singapore office or company, and has a Google Ads service page with enough detail to compare. Each entry, Partner status included, comes only from the agency’s own website.
Agencies whose pages we could not check are left out until the next review. We re-check this list every quarter.
Getting more enquiries from your Google Ads
Your agency runs the campaigns, and we can build the pages they point to and the tracking that shows which keywords bring enquiries. Talk to us or see our landing page design service.
Frequently asked questions
What is the difference between SEM, PPC and Google Ads?
SEM (search engine marketing) means paying for ads on search engines. PPC (pay per click) is the pricing model, where you pay when someone clicks, and it also covers social and display ads. Google Ads is Google's ad platform, the one most Singapore SEM agencies manage.
How much does a Google Ads agency cost in Singapore?
You pay two things: the ad spend, which goes to Google, and the agency's management fee. Common fee models are a flat monthly fee, a fee tiered by ad budget, or a percentage of spend. Few agencies publish their rates, so ask each one for a written breakdown and whether it includes GST.
What is a Google Premier Partner?
A Google Partner meets Google's requirements for optimisation score, ad spend and certified staff. A Premier Partner meets those and ranks in the top 3% of participating companies in its country, which Google decides once a year. A genuine badge links to the agency's Google Partners profile.
Who owns the Google Ads account when I hire an agency?
It should be your company. Create the account with your own billing, keep admin access for at least one person in your company, and link it to the agency's manager account. If you part ways, you unlink the agency and keep the account and its history.
Is there a minimum contract with a Google Ads agency?
It varies. Some agencies in this list state there is no lock-in, and one states a three-month minimum followed by rolling monthly terms. Ask for the minimum term and notice period in writing before you sign.
Should I run Google Ads myself or hire an agency?
If your budget is small and someone in the team has time to learn Google Ads, start yourself with one campaign and good conversion tracking. Hire an agency when spend grows, when you need several campaign types, or when nobody has time to check the account every week.
Can I get a grant for Google Ads in Singapore?
The Productivity Solutions Grant closed to new applications on 29 September 2026 and Enterprise Singapore's EDGE grant replaced it. Ad spend is a running cost, so do not assume it is covered. Check the current EDGE rules on Enterprise Singapore's site and ask the agency which activity its package falls under.
