22 Branding Agencies in Singapore (2026)

The right branding agency depends on how big the change is and what kind of business you run. A global consultancy, a design studio and a brand-plus-marketing firm approach the same brief very differently.

Below are 22 Singapore agencies grouped by what they are best at, with what each one offers and what to ask before you brief them.

Last checked: October 2026

Shortlist by what you need

• Large rebrands and brand consultancy: Landor, DIA Brand Consultants, Design Bridge and Partners, Sedgwick Richardson, Bonsey Design, Labbrand
• Design-led studios: Foreign Policy, Somewhere Else, Kinetic Singapore, Tangible, EQ Brand
• SMEs and start-ups: Firefish, Creativeans, Piquant Ideas, Vantage Branding
• Consumer, beauty and food brands: Delitier & Co., Bravo, Creative For More, STUDIO DAM
• Corporate and B2B: DWHQ, PixelMusica
• Purpose-led and public sector: Neu Entity

The 22 agencies at a glance

Company	Website	Specialities
Bonsey Design	bonseydesign.com	Financial services, telecoms, transport, F&B, real estate, technology and media across Asia
Bravo	bybravo.co	Food and beverage and hospitality; founders’ experience across fashion, lifestyle, finance and tech
Creative For More	creativeformore.com	F&B, B2B, hospitality, ecommerce, education, medical aesthetics, fitness and fintech; Japan and Southeast Asia market entry
Creativeans	creativeans.com	SMEs and corporates in consumer goods, F&B, fintech and industry; sustainability-led design
Delitier & Co.	delitierco.com	Beauty, retail, FMCG, F&B, jewellery and supplements
Design Bridge and Partners	designbridge.com	Consumer, food and drink and public brands across a 16-studio network
DIA Brand Consultants	diabrands.com	Government agencies, multinationals and regional enterprises; aviation, finance, media and public sector
DWHQ	dwhq.com.sg	Corporate and B2B brands; testimonials from technology, financial advisory and retail clients
EQ Brand	eq-brand.com	Aviation, arts and culture, technology, retail and F&B; corporate reporting
Firefish	firefish.com	SMEs and corporates in Singapore; market expansion into Indonesia
Foreign Policy	foreignpolicy.design	Brands at launch, growth or repositioning; work shown includes F&B and cultural projects
Kinetic Singapore	kinetic.com.sg	Design, arts, education and technology organisations; consumer brands
Labbrand	labbrand.com	Consumer goods, F&B, hospitality, automotive, fashion and technology; cross-cultural and Chinese-market branding
Landor	landor.com	Large corporate and consumer brands; global and regional rebrands
Neu Entity	neuentity.com	Non-profits, public sector, professional services, finance and purpose-led businesses
Piquant Ideas	piquantideas.com	Legal, wellness and aesthetics, maritime, advisory and catering; international brands entering Singapore
PixelMusica	pixelmusica.com	B2B, technology and cyber security, financial services, public sector, charities and non-profits
Sedgwick Richardson	sedgwick-richardson.com	Listed companies, energy, finance, real estate and places; sustainability-led brands across Asia
Somewhere Else	somewhere-else.co	FMCG and retail, hospitality, restaurants, digital brands and professional services
STUDIO DAM	studio-dam.com	Consumer brands, F&B, parenting, pet and health products
Tangible	tangible.com.sg	Hospitality, logistics, real estate, public sector, finance, healthcare, manufacturing and FMCG
Vantage Branding	vantagebranding.com.sg	Healthcare, finance, corporate, industrial, culture and public sector

Branding agencies in Singapore

1. Bonsey Design

An independent Singapore brand consultancy that calls itself Brand Architects for organisations across Asia.

Bonsey Design works across strategy, design and experience and cites more than 30 years of brand work in Asia. Its case studies cover airlines, banks, telcos, food and drink and real estate, including Cebu Pacific, Bank of the Philippine Islands, U Mobile and Maybank.

Each case study pairs the brand work with a business result after launch, such as sign-ups, accounts opened or market share. The firm states that senior team members stay involved from the start of a project to the finish.

Detail	Bonsey Design
Website	bonseydesign.com
Services	Brand strategy, brand architecture, brand identity, brand experience
Specialities	Financial services, telecoms, transport, F&B, real estate, technology and media across Asia
Also does	Touchpoint systems, mobile-first UX, regional market insight

Good fit for: established organisations and regional brands planning a repositioning or new brand architecture.

2. Bravo

A Singapore creative studio that builds brands through strategy, identity and communication, with a large F&B portfolio.

Bravo offers brand strategy (positioning, naming and research), brand identity and communication across touchpoints. Its client list is led by food and beverage names such as Potato Head, Jinjja! Chicken, Heybo, Lucha Loco and PLT Sandwiches, alongside brands such as Evian.

The studio organises its work around brand moments: building from scratch, reframing, unifying several brands into one, going global, and reviving or evolving an existing brand. It states that it is a Registered Management Consultant (RMC) certified consultancy, which it says helps Singapore-registered companies apply for branding grants.

Detail	Bravo
Website	bybravo.co
Services	Brand strategy, positioning, naming, research, brand identity, brand communication
Specialities	Food and beverage and hospitality; founders’ experience across fashion, lifestyle, finance and tech
Also does	Brandmarks, touchpoint and campaign design, grant application support

Good fit for: food, hospitality and lifestyle brands launching or refreshing an identity.

3. Creative For More

A Singapore-headquartered digital marketing agency with a branding consultancy service and offices in Tokyo and New York.

Creative For More offers branding consultancy, visual brand guides and brand storytelling alongside web design, social media, influencer marketing, media buying and market expansion. Clients named on its site include Sport Singapore, SMU, NUS, Lenovo, Wise and Popeyes.

Its branding work links brand strategy and visual guidelines to the channels where the brand will run, with websites, landing pages and content handled by the same team. It also runs market entry programmes between Southeast Asia, Japan, Korea, the US and Europe.

Detail	Creative For More
Website	creativeformore.com
Services	Branding consultancy, brand strategy framework, visual brand guide, brand storytelling and content
Specialities	F&B, B2B, hospitality, ecommerce, education, medical aesthetics, fitness and fintech; Japan and Southeast Asia market entry
Also does	Web design and development, social media and influencer marketing, media buying, market expansion

Good fit for: consumer and B2B brands that want branding tied to digital marketing or a move into Japan or Southeast Asia.

4. Creativeans

A brand strategy and design consultancy based in Singapore, Milan and Jakarta, founded in 2012.

Creativeans covers brand audit and positioning, identity, packaging, UI/UX, communication design and sustainable design, plus business design and brand training. Brands shown on its site include Samsung, OCBC, Nippon Paint, Haidilao Hot Pot and ST Engineering.

Its approach starts with research, then designs the identity and each touchpoint through to roll-out, including packaging, websites, digital products, spaces and team training. It also offers a monthly brand design subscription through BrandsBuilder.ai and a fractional chief brand officer service.

Detail	Creativeans
Website	creativeans.com
Services	Brand audit, positioning, brand identity, packaging design, communication design, brand training
Specialities	SMEs and corporates in consumer goods, F&B, fintech and industry; sustainability-led design
Founded	2012
Also does	UI/UX design, business design, sustainable design, design thinking training

Good fit for: growing companies and corporates that want strategy, identity and packaging from one consultancy.

5. Delitier & Co.

A Singapore digital-first branding agency working across strategy, identity, packaging and marketing.

Delitier & Co. offers brand strategy (audits, positioning, architecture, naming and messaging), visual identity, packaging, digital branding and UX/UI design, plus campaigns, content, social media, performance marketing and ecommerce management. Brands it lists include Bio-Oil, Chow Tai Fook, Converse, BreadTalk and PayPal.

Its packaging service runs from structural design and SKU systems through to print artwork and production management. Strategy work begins with market studies, audience mapping and competitive positioning, which then guide the identity and packaging.

Detail	Delitier & Co.
Website	delitierco.com
Services	Brand strategy, naming, visual identity, brand guidelines, packaging design, digital branding
Specialities	Beauty, retail, FMCG, F&B, jewellery and supplements
Also does	UX/UI design, social media management, performance marketing, ecommerce management

Good fit for: consumer and retail brands that need identity, packaging and marketing joined up.

6. Design Bridge and Partners

A global brand design agency with a Singapore studio, specialising in brand strategy, identity, experience and effectiveness.

Design Bridge and Partners has around 900 people across 16 studios, including Singapore, Jakarta, Hong Kong, Shanghai and Mumbai. Recent work on its site includes a national clock design for Britain’s railways and packaging for Fortnum & Mason and Tanqueray.

It lists brand effectiveness as a specialism next to strategy, identity and experience, which helps teams that need to show the commercial impact of a rebrand. The Singapore studio is at 60 Kandahar Street.

Detail	Design Bridge and Partners
Website	designbridge.com
Services	Brand strategy, brand identity, brand experience, brand effectiveness
Specialities	Consumer, food and drink and public brands across a 16-studio network
Also does	Packaging design, effectiveness measurement

Good fit for: regional and multinational brands that want a global network with a Singapore base.

7. DIA Brand Consultants

An independent brand consultancy headquartered in Singapore, established in London in 1983 and active across Asia Pacific.

DIA covers brand research, positioning, brand architecture, naming, identity, employer branding, brand governance, and sustainability and IP strategy. Clients named include Changi Airport, Singapore Customs, SATS, NTUC, OCBC Bank, Sport Singapore and Maybank.

Its approach has three stages: Discover Opportunities (insight and analysis), Define Your Difference (positioning, architecture, messaging and identity) and Sustain Growth (activation, employer branding and governance). It states PMC certification recognised by Enterprise Singapore and empanelment with IP Grow and the DesignSingapore Council.

Detail	DIA Brand Consultants
Website	diabrands.com
Services	Brand research, brand strategy and positioning, brand architecture, naming, brand identity, brand governance
Specialities	Government agencies, multinationals and regional enterprises; aviation, finance, media and public sector
Founded	1983
Also does	Employer branding, sustainability strategy, IP strategy, brand and digital activation

Good fit for: public sector bodies and large organisations planning a rebrand, a new brand architecture or a new name.

8. DWHQ

A Singapore branding agency founded in 2004, focused on brand audits, brand architecture and brand design.

DWHQ offers three branding services: a brand audit, brand architecture (identity, messaging hierarchy, verbal framework and digital presence) and brand design (visual identity, collateral, digital assets and print production). It states that it has served more than 250 brands, with testimonials from ATOM GREEN, IPPFA, NCS Singapore and Sunny Diamonds.

Its approach is to diagnose before prescribing, so the audit examines positioning, messaging and trust signals before design starts. It also offers web architecture and AI-ready brand strategy so the brand system carries through to the website.

Detail	DWHQ
Website	dwhq.com.sg
Services	Brand audit, brand architecture, messaging, verbal framework, visual identity, brand collateral
Specialities	Corporate and B2B brands; testimonials from technology, financial advisory and retail clients
Founded	2004
Also does	Web architecture, AI-ready brand strategy, print production

Good fit for: business-to-business companies that want their messaging and identity rebuilt as one system.

9. EQ Brand

A Singapore branding and design consultancy, formerly Equus Design Consultants, with roots going back to 1994.

EQ Brand covers brand research and audits, strategy and positioning, brand architecture, naming, visual identity and brand toolkits, plus packaging, branded environments, wayfinding and annual reports. Work shown includes National Gallery Singapore, Manta Air and Leung Sang Hong Kong Pastries.

For smaller businesses it runs Brand DNA®, a workshop format for defining a brand before design begins. It states that it is a certified service provider for the Enterprise Development Grant and lists more than 100 local and international awards.

Detail	EQ Brand
Website	eq-brand.com
Services	Brand research, brand audit, brand strategy, brand architecture, naming, visual identity, brand toolkits
Specialities	Aviation, arts and culture, technology, retail and F&B; corporate reporting
Founded	1994
Also does	Packaging, wayfinding and signage, annual reports and investor communications, brand training

Good fit for: organisations that need a brand carried into environments, signage or annual reports.

10. Firefish

A branding agency headquartered in Singapore, working since 1998, with offices in London, New York, Shanghai, Jakarta and Kuala Lumpur.

Firefish offers brand consulting, audits, strategy, naming, workshops, digital branding, employer branding, brand activation and fractional brand management. Case studies include Children’s Cove, Metis Energy, Dairyfolks and SunPro.

Its method, Brandgrammar™, is described as based on research at the National University of Singapore and aims for clarity, concreteness, cohesiveness and consistency in brand communication. It also offers EDG and Market Readiness Assistance grant support and states that its consultants are certified by TÜV SÜD.

Detail	Firefish
Website	firefish.com
Services	Brand consulting, brand audit, brand strategy, naming, branding workshops, digital branding, employer branding
Specialities	SMEs and corporates in Singapore; market expansion into Indonesia
Founded	1998
Also does	Digital marketing, fractional brand management, grant application support

Good fit for: companies that want a structured brand strategy and help with grant applications.

11. Foreign Policy

An independent Singapore strategy and design office, founded in 2007, that builds brands through strategy, identity and culture.

Foreign Policy works in four areas: uncovering the story (research, naming and positioning), transforming culture (brand embodiment, onboarding and digital brandbooks), building resonance (visual, verbal, sonic and motion identity, digital and spatial design) and delivering impact (campaigns, websites and roll-out). Recent projects include Makan, Dumpling Darlings and Brand Guide: Singapore Edition.

Its six-step process moves from audit and research, through context matching and a single big idea, to client alignment, design development and delivery. The team also runs talks, workshops and design education programmes.

Detail	Foreign Policy
Website	foreignpolicy.design
Services	Research, naming, brand positioning, visual and verbal identity, sonic and motion identity, digital brandbook
Specialities	Brands at launch, growth or repositioning; work shown includes F&B and cultural projects
Founded	2007
Also does	Spatial design and placemaking, campaign strategy, website, change management

Good fit for: brands that want a distinctive identity tied to internal culture and launch.

12. Kinetic Singapore

An independent Singapore creative agency working across design and advertising, from branding to campaigns and digital.

Kinetic’s work spans brand identity and refreshes, advertising, social campaigns, activations, film, print, spatial work and web and app UX/UI. Clients named include MINI, the DesignSingapore Council, SGInnovate, GIMMO and NTU’s School of Art, Design and Media.

It says it looks for impactful ideas even in small projects, and its portfolio pairs identity work with the campaigns that launch it. Examples include the GIMMO pet food identity, a refresh for Project Açai and a website redesign for Pace.

Detail	Kinetic Singapore
Website	kinetic.com.sg
Services	Brand identity, brand refresh, campaign concepts, activation
Specialities	Design, arts, education and technology organisations; consumer brands
Also does	Advertising, social media campaigns, web and app UX/UI design, film and print

Good fit for: brands that want a new identity launched with a creative campaign.

13. Labbrand

A global brand consultancy with a Singapore office at Paya Lebar Quarter, known for research, strategy and naming.

Labbrand offers branding, naming (including Chinese naming), innovation, research, strategy and design, with offices in Shanghai, Paris, New York, Singapore and Kuala Lumpur. Clients named include The Coca-Cola Company, Ferrero, Nespresso, Porsche, Hilton and Club Med.

Its naming work covers alphabetic names, Chinese names and verbal identity, which matters for brands entering China or serving Chinese-speaking customers. Labbrand Singapore states that it has certified consultants for EDG applications and is a registered branding strategy expert on GoBusiness IP Grow.

Detail	Labbrand
Website	labbrand.com
Services	Brand strategy, naming, Chinese naming, verbal identity, brand identity, research
Specialities	Consumer goods, F&B, hospitality, automotive, fashion and technology; cross-cultural and Chinese-market branding
Also does	Innovation consulting, consumer research, packaging design, co-branding strategy

Good fit for: brands expanding into China or across Asia that need naming and cross-cultural strategy.

14. Landor

A global brand consultancy within WPP, with a Singapore office, covering brand consulting, design and experience.

Landor works in three areas: consulting that links business strategy to brand, design across visual, verbal, sonic and motion identity, and brand-led customer and employee experiences. It lists 30 locations, with its Singapore office at One George Street.

Its experience practice covers physical, digital and behavioural touchpoints, so a rebrand can include how staff deliver the brand as well as the visual identity. It is part of the Landor Group, which also includes AMP, BDG and MVM.

Detail	Landor
Website	landor.com
Services	Brand consulting, brand strategy, visual and verbal identity, sonic and motion design, brand experience
Specialities	Large corporate and consumer brands; global and regional rebrands
Also does	Customer and employee experience, data and analytics, sonic branding

Good fit for: large organisations planning a global or regional rebrand.

15. Neu Entity

A Singapore branding and marketing agency founded in 2014 that works with purpose-led businesses and organisations.

Neu Entity offers brand strategy and consulting, creative services, social media management, SEO, digital ads, video and software development. It states that it has worked with more than 300 brands, with clients including Singapore Red Cross, Citi, Mediacorp and the Ministry of Education.

Its NBX framework runs from purpose, audience, attributes and positioning to priorities, UX and information architecture, identity and marketing. Because touchpoint planning comes before identity design, the website and other channels are treated as part of the brand work.

Detail	Neu Entity
Website	neuentity.com
Services	Brand strategy and consulting, positioning, brand identity, creative services
Specialities	Non-profits, public sector, professional services, finance and purpose-led businesses
Founded	2014
Also does	SEO, social media management, digital ads, video production

Good fit for: purpose-led businesses and non-profits that want brand strategy followed by ongoing marketing.

16. Piquant Ideas

A Singapore brand strategy and design firm working with local brands and international brands entering Singapore.

Piquant Ideas offers a Brand Strategy Blueprint, Brand Transformation, Brand Amplifier, Brand Loyalty Engine, a strategy retainer and a Market Viability Audit for testing a concept before launch. Work shown includes The Law Society of Singapore, Temasek Trust, Singapore Maritime Foundation and Pier 71.

Its process has three stages: Diagnose (customer interviews, data and market analysis), Strategize (an ownable brand position) and Activate (design, launch and measurement). Its stated audiences include founders preparing for funding, acquisition or market entry, and brands arriving from Japan, Hong Kong and Taiwan.

Detail	Piquant Ideas
Website	piquantideas.com
Services	Brand strategy, brand transformation, positioning, brand design, market viability testing
Specialities	Legal, wellness and aesthetics, maritime, advisory and catering; international brands entering Singapore
Also does	Brand strategy retainer, loyalty programmes, government grant guidance

Good fit for: founders and companies entering Singapore or preparing a brand for funding or launch.

17. PixelMusica

A Singapore creative agency, working since 2012, that serves B2B, charity and non-profit organisations.

PixelMusica’s capabilities include branding, design, creative consulting, videography, photography, web design and development and CX/UI/UX design. Clients listed include Singapore Airlines, Enterprise Singapore, SGX, Temasek and Visa, along with many charities and hospices.

It says it has delivered more than a thousand projects since 2012, from brand refreshes to campaigns and documentation of engineering projects. It has been conferred the Company of Good award by the National Volunteer and Philanthropy Centre.

Detail	PixelMusica
Website	pixelmusica.com
Services	Branding, brand refresh, design, creative consulting
Specialities	B2B, technology and cyber security, financial services, public sector, charities and non-profits
Founded	2012
Also does	Web design and development, CX/UI/UX design, videography, photography

Good fit for: business-to-business firms, charities and non-profits that want brand, website and video handled together.

18. Sedgwick Richardson

A brand and sustainability consultancy with offices in Singapore, Hong Kong, Saigon and Manila.

Sedgwick Richardson works across brand building, sustainability strategy, employer branding, investment branding, place branding and consumer branding. Clients shown include Peak Re, ACEN, Terumo, Dragon Capital and Swire Coca-Cola.

It develops brand and sustainability strategies side by side, so sustainability frameworks, report design and brand identity can be planned together. It describes itself as born in London and at home in Asia for over 40 years, and its Singapore office is on North Bridge Road.

Detail	Sedgwick Richardson
Website	sedgwick-richardson.com
Services	Brand positioning and strategy, brand identity systems, naming and portfolio strategy, brand localisation, employer branding
Specialities	Listed companies, energy, finance, real estate and places; sustainability-led brands across Asia
Also does	Sustainability strategy and reporting, investor communications, report design, place branding

Good fit for: listed companies and large organisations aligning their brand with sustainability or investor communications.

19. Somewhere Else

A Singapore boutique brand consultancy that has built brands since 2011 for challenger and people-first businesses.

Somewhere Else works strategy first, moving from brand strategy to identity, packaging, illustration and photography direction. Its clients include Capella Hotel Group, Banyan Group, Cedele, Gryphon Tea, LingoAce and Rice Media.

It describes a people-first approach that starts with what a brand believes and who it serves before any visual work. Case studies show rebrands with packaging and illustration, such as Cedele, and identity cues that clarify a proposition, such as Seek Sophie.

Detail	Somewhere Else
Website	somewhere-else.co
Services	Brand strategy, brand identity, rebranding, packaging design, illustration, photography style guides
Specialities	FMCG and retail, hospitality, restaurants, digital brands and professional services
Founded	2011
Also does	Art direction, packaging systems, events, brand journal

Good fit for: challenger brands in hospitality, F&B and consumer goods that want a strategy-led identity.

20. STUDIO DAM

A Singapore branding agency covering strategy, identity, packaging, websites and digital marketing.

STUDIO DAM offers brand strategy, positioning, identity and logo design, brand guidelines, rebranding, brand architecture and market research, plus packaging, website design and development, social media and PR. Clients named include HEGEN, Bob the Baker Boy, My Little Teeth and The Dog Grocer.

Its five-step process runs Listen and Audit, Define the North Star, Build the Visuals, Perfect the Details, then Market to the world. Listed deliverables include visual identities, packaging, websites, apps and brand guidelines.

Detail	STUDIO DAM
Website	studio-dam.com
Services	Brand strategy, positioning, brand identity, logo design, brand guidelines, rebranding, packaging design
Specialities	Consumer brands, F&B, parenting, pet and health products
Also does	Website design and development, digital marketing, social media strategy, PR and events

Good fit for: consumer and F&B businesses that want identity, packaging and website done together.

21. Tangible

A research-led Singapore brand consultancy founded in 2008, working on corporate, consumer and employer brands.

Tangible covers corporate branding, consumer branding and employer branding, including employee value propositions, with in-house research through interviews, focus groups and surveys. Clients include BCA, Pacific International Lines, Zuellig Pharma, the NIPSEA Group and Cogoport.

It tests brand hypotheses with internal and external stakeholders using its Brand Pillar Framework™ and Brand Personality Framework™, then applies the brand across marketing, people and culture, products and services, and spaces. As a PMC certified consultancy, it says it guides clients through grant applications.

Detail	Tangible
Website	tangible.com.sg
Services	Brand research, brand strategy, corporate branding, consumer branding, employer branding, brand identity
Specialities	Hospitality, logistics, real estate, public sector, finance, healthcare, manufacturing and FMCG
Founded	2008
Also does	Grant application support, focus groups and surveys, brand guidelines

Good fit for: organisations with several stakeholder groups that want research behind a rebrand.

22. Vantage Branding

A Singapore branding agency established in 2010, focused on positioning, identity and naming for corporate and healthcare brands.

Vantage offers brand strategy and positioning, brand identity, guidelines, audits and perception research, naming and web design, and states that it does not run media or performance marketing. Clients include Fullerton Health, Singapore Symphony Orchestra, ST Engineering, Epson and MPA.

It says a positioning and identity programme typically takes three to five months, moving from discovery and research to positioning and then identity design and guidelines, while smaller projects such as naming or audits take four to eight weeks. It is PMC certified and offers branding grant advisory.

Detail	Vantage Branding
Website	vantagebranding.com.sg
Services	Brand strategy, positioning, brand identity, brand guidelines, brand audits, naming
Specialities	Healthcare, finance, corporate, industrial, culture and public sector
Founded	2010
Also does	Web design, brand communications and copywriting, branding grant advisory

Good fit for: healthcare, finance and corporate brands planning a repositioning with clear timelines.

What a branding agency does

Branding covers more than a logo. A full project usually includes:

• Research and strategy: your audience, competitors and what makes you different.
• Positioning and messaging: what you stand for and how you say it.
• Naming, if you need a new name.
• Visual identity: logo, colours, typography, imagery and graphic elements.
• Guidelines: how to use the brand consistently.
• Applications: signage, packaging, stationery, social media and the website.

Which type of agency do you need?

Type	Best for	Things to ask
Brand consultancy	Large or multi-market rebrands with research and strategy	Who leads the project, and how research is done
Design studio	Distinctive identities and packaging with a senior designer involved	Who handles strategy and naming
Brand plus marketing	Businesses that want the brand launched with campaigns	How brand and marketing teams work together
Global network	Regional or global brands that need many markets covered	Which work is done in Singapore

Rebrand, refresh or extension?

What you need	Signs it fits	Typical scope
Refresh	The brand still fits, but looks dated or inconsistent	Logo refinement, colours, typography, updated guidelines
Rebrand	Your business, audience or story has changed	Research, strategy, possibly a new name, new identity
Extension	Launching a new product, service or sub-brand	A related identity that fits the parent brand

What a brand project should hand over

How your brand carries into your website

Most people will meet your new brand online first, so the identity needs to work on screens as well as on paper. Ask your agency about these before the guidelines are final:

If your branding agency does not design websites, plan the handover early. We often join projects once the identity is agreed and turn the guidelines into a working website design.

Names, trademarks and ownership

Before you commit to a new name or logo, search the IPOS trademark register for anything similar in your business category, and consider registering the mark once it is final.

Make sure the contract assigns copyright in the identity to your company on final payment, and that you receive the source files and any font licences in your name.

How to choose a branding agency

1. Check the work. Look for case studies that show the problem, the thinking and the result, not just the final logo.
2. Match the type. Use the table above to choose between a consultancy, a studio or a brand-plus-marketing firm.
3. Ask about the process. Research, strategy, design, refinement and guidelines, with sign-off at each stage.
4. Agree deliverables and ownership. Everything you will receive, and who owns it.
5. Plan the rollout. Signage, packaging, social media and the website each need time and budget.

Grants

Some branding work can be supported by government grants. Schemes change from time to time, so check the current rules on GoBusiness and ask the agency in writing whether your project qualifies.

How we chose these agencies

Every agency here offers branding, has a Singapore presence, and has a working website that describes its services clearly enough to compare fairly. Each entry is written only from what the agency’s own website says. We re-check this list every quarter.

Launching your brand online

A new brand deserves a website that matches it. We design and build websites around your brand guidelines, and work alongside branding agencies or directly with you. Talk to us or see our web design service.