JiN Design client logo - Yachtly

Increasing non-assisted bookings through a guided journey



Project Period



Travel & Leisure


Custom Illustration
Journey Design
UX & UI Design
User Research
Usability Testing

Yachtly prides itself as a platform that provides fast, simple, and affordable yacht rentals.

We gave them a fresh look and designed a guided journey to help with non-assisted bookings.

  • Users can make a booking in under 10 minutes
  • Rebranded with a fresh and vibrant look, while maintaining a hint of elegant and cheerful sentiment traditionally associated with sailing
  • Custom illustrations were introduced to highlight the platform as modern, convenient and tech-driven

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