Increasing non-assisted bookings through a guided journey
Yachtly prides itself as a platform that provides fast, simple, and affordable yacht rentals.
We gave them a fresh look and designed a guided journey to help with non-assisted bookings.
- Users can make a booking in under 10 minutes
- Rebranded with a fresh and vibrant look, while maintaining a hint of elegant and cheerful sentiment traditionally associated with sailing
- Custom illustrations were introduced to highlight the platform as modern, convenient and tech-driven
- Custom Illustration
- Journey Design
- UX & UI Design
- User Research
- Usability Testing