Singlife is a home for people to manage, grow and protect their money. They also offer critical illness, term life & cancer insurance.
We were commissioned by Singlife to redesign their website in 2020 to refresh together with the new branding they just launched.
The design website was designed to meet these purposes:
- A home for the 3 experience verticals – Manage, Grow and Protect
- A more modern web layout to engage with their customers
- An optimised browsing experience throughout all the devices
- Redesigned product pages with simpler messaging
- Modern illustrations for the brand