Streamlining a backend portal
SingLife approached us to streamline a backend portal for its insurance advisers.
We redesigned the portal’s interface, enhancing user-friendliness and intuitiveness.
- Understanding the users – SingLife advisers, and identifying distinct user roadmaps
- Ease of use took precedence over interface interactions to facilitate quicker information retrieval
- Ensuring consistency by retaining similar overall style and layout as their customer portal
- UX & UI Design