Niche & keyword strategy
Marketing to everyone is a common mistake. We identify your niche and the search terms your buyers use, then shape the store around them.
eCommerce development · Singapore
Ecommerce website design built around your real customers
We design and develop ecommerce websites in Singapore on WordPress (WooCommerce) and Webflow, focused on the customers and keywords that matter to your business. AI speeds up research, content and testing. Our team makes every call.
- WooCommerce & Webflow
- Niche-first strategy
- Payments & shipping
- Tracking from day one
Build✦ AI-powered
What's included
01Everything handled, end to end.
What you get when we take on your ecommerce project.
Bespoke store design
Designed to your requirements and brand, with shop by categories and tags, advanced search filters and product pages that convert.
Cart, checkout & payments
Custom cart and checkout, custom order statuses and discount codes, with Stripe, PayPal and other payment integrations.
Shipping & multi-currency
International shipping, shipment tracking and multi-currency pricing for customers in Singapore and beyond.
Marketing integrations
Email platforms like Klaviyo, Omnisend and Mailchimp, Facebook pixel, Google Shopping and product reviews integrated with Google.
Analytics & performance
GA event tracking and GA sales integration, an SEO optimised build, performance optimisation and a highly secured server.
Where AI helps
02Faster with AI. Every call made by people.
AI does the heavy lifting. Our team reviews every detail before it reaches you.
Faster niche research
AI clusters search terms and maps competitor category structures, so we plan categories, filters and landing pages around the keywords your buyers actually use.
Catalogue content, reviewed
AI drafts product copy, category intros and filter labels in your brand voice. Our team edits and approves every page before launch.
Checkout tested every way
AI-assisted test runs cover combinations of products, discount codes, currencies, shipping zones and payment methods, so problems surface before customers find them.
How it works
03A clear process, start to finish.
- 1
Research
We study your business, niche, customers and competitors, and choose the right platform: WordPress with WooCommerce, or Webflow.
- 2
Design
We design the store structure, product pages and checkout around the customers and keywords that matter most.
- 3
Build & integrate
We develop the store and connect payments, shipping, email, reviews and analytics, recommending only the modules you need.
- 4
Test & launch
Checkout, tracking and performance are tested before go-live, then we stay on as a long-term partner.
Why JIN for
Why JIN for your ecommerce website
A lean, experienced team in Singapore. Here is what that means for your store.
Web veterans
Years of ecommerce web design mean your store is built around your objectives, whatever your industry.
We know what converts
We have studied ecommerce sites across industries and tested what works, so we know what a high-conversion store needs.
Bespoke design
Your store is designed to your requirements, not adapted from a theme everyone else is using.
Everything in one team
Animation, copywriting, graphic design and custom code, tailored to your goals without extra vendors.
Proven ecommerce experience
We have designed and built ecommerce stores for past clients, and we recommend the modules and plugins that fit your business.
In it for the long term
We focus on long-term partnerships, so we grow and succeed together after launch.
Compare
WordPress (WooCommerce) or Webflow?
We build and manage ecommerce stores on both platforms. Here is how they compare.
| WordPress + WooCommerce | Webflow | |
|---|---|---|
| Customisation | Highly customisable. | Highly customisable. |
| Catalogue size | Up to thousands of SKUs. | Best for a smaller number of SKUs. |
| Payments | PayPal, Stripe and dozens of other plugins ready to install. | PayPal, Stripe and other API integrations. |
| Analytics | Easy tracking setup for Google Analytics, Google Ads, Microsoft and Facebook. | Easy tracking setup for Google Analytics, Google Ads, Microsoft and Facebook. |
| Discount codes | Advanced discount code functions. | Basic discount code functions. |
| Email marketing | Klaviyo, Omnisend, Mailchimp, ActiveCampaign, GetResponse, SendPulse, AWeber and more, via plugins or API. | Mailchimp, ActiveCampaign, GetResponse, SendPulse, AWeber and more, via API. |
| Reviews | Various plugins ready to set up. | Fewer integrations. Some need an API connection. |
| Multi-currency | Various plugins ready to set up. | Fewer plugins ready to set up. |
| SEO | Various plugins ready to set up. | Built-in SEO capabilities. |
| Security | High, when set up with a solid security module. | High, managed by Webflow. |
| Performance | Fast, with optimisation. | Extremely fast. |
Both are rich in resources for building effective, secure stores. We recommend one once we understand your catalogue and team.
An ecommerce website design company in Singapore
We're a lean, experienced web development agency in Singapore. Since 2015 we've delivered 200+ websites, including eCommerce stores for MNCs, SMEs and startups.
We build the bridge between your store and your customers: an SEO optimised, efficient and visually appealing site that turns visitors into buyers.
Features we build into eCommerce websites
Custom order statuses, custom discount codes, detailed analytics, email SaaS integration, product reviews integrated with Google, custom cart and checkout, shipment tracking, multi-currency, international shipping, Google Shopping integration and GA sales tracking.
We've helped past clients implement all of them, so we know they work.
Advanced search filters for better product discovery
An advanced search filter lets shoppers narrow products by name, category, price and more. It helps people find what they want faster, and a well-structured catalogue supports both SEO and conversions.
What is eCommerce?
Electronic commerce, or eCommerce, is buying and selling products over the internet. With so much shopping now online, businesses need a strong digital store that gives customers quick, safe and quality service.
How much does an ecommerce website cost in Singapore?
It depends on the store. The biggest cost drivers are the number of products and variants, custom design, payment and shipping setup, multi-currency, integrations with email, inventory or accounting tools, and any custom checkout features. We do not publish fixed prices. After a free consultation we recommend a platform and send an itemised quote.
What is an eCommerce advanced search filter?
It helps shoppers find relevant products faster by narrowing options with filters such as name, category and price.
Why Webflow or WordPress?
WordPress is the most used CMS in the world and offers huge flexibility. Webflow is ideal if you have less coding experience. Both are rich in resources for building effective, secure eCommerce websites.
Which platform suits a large catalogue?
WordPress with WooCommerce handles up to thousands of SKUs with advanced discount functions. Webflow is better suited to stores with a smaller number of SKUs.
Which payment and email tools can you integrate?
PayPal and Stripe on both platforms, plus email tools such as Klaviyo, Omnisend, Mailchimp, ActiveCampaign, GetResponse, SendPulse and AWeber through plugins or API integrations.
Related services
Often paired with.
Build
WooCommerce
We are a WooCommerce development agency in Singapore. We design, build and maintain custom WooCommerce stores on WordPress. AI speeds up the build and the testing, and our team makes every call, so you launch a scalable online store faster.
Explore →BuildWebflow
We are a Webflow agency in Singapore offering Webflow design and development for businesses that want a site they can run without code, from marketing sites to e-commerce stores. AI speeds up the build. Our designers and developers make every decision and check every page.
Explore →GrowGA4 setup
We set up, migrate and implement Google Analytics 4 (GA4) for websites in Singapore, so your events, conversions and ecommerce data are complete and reliable. AI analysis then explains the numbers in plain English.
Explore →Ready to move to AI-powered web?
Tell us about your website. We'll show you what AI can do for it, without the sales pitch.