JIN Design client logo - XOPAROOM

Redesigning a SaaS website landing page to increase conversion



Human Resource


Landing Page Design
WorpPress Development

Project Period


X0PA ROOM is AI-enabled interviews and assessments on-demand tool. It enables hiring managers to seamlessly invite and pre-screen candidates for video and text-based assessments at scale.

We were hired to improve the overall look and feel of the landing page to improve its conversion. The previous version of the website was poor in communicating the benefits of the product.

Through the redesign, we have improved these areas:

  • cleaned up the content and re-organise the layout
  • inserted CTA sections to guide the visitors to sign up or view the demo
  • simplified the style to focus on the product
  • improved the content flow

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