About MoneyOwl

Licensed by the Monetary Authority of Singapore (MAS), MoneyOwl is a financial adviser and fund management company in Singapore. The company aims to empower individuals to live life to the fullest by helping them make wise money decisions easily and confidently. MoneyOwl is also Singapore’s 1st Bionic Financial Adviser.

Simple, Intuitive Navigation For Multiple Audiences

The MoneyOwl website hosts a wide range of content: products and services, promotions, video guides, webinars, and a whole lot more.

At the same time, the site targets four user groups (students, working adults, individuals supporting family, retirees/those planning for retirement), each with different sub-agendas (e.g. keen to try MoneyOwl’s services but without a specific service in mind, keen to invest but not sure what to invest in etc.).

The site’s information architecture and navigation was meticulously planned and put together, ensuring all target user groups with varying intents could effortlessly access the most relevant parts of the website.

Scalable Information Architecture & Development

As a fintech firm, MoneyOwl is always on the move to roll out competitive offerings. Hence, the site’s information architecture was carefully crafted so it could seamlessly accommodate new products, services and features where needed.

This also applied to our development work on WordPress Elementor. We created easily replicable components and pages, allowing the MoneyOwl team to put out new offerings and content on the site with minimal fuss.