We wanted to capture the nostalgic feeling of scrapbooking memories with the Moments – Baby Journal app. Together with OriginallyUS, we created this companion app for young parents.
New moms and dads want to capture every stage of their baby’s growth. Using soft pastel colours, rounded fonts and elements, a soft and warm theme was created to support this experience.
We also designed and pushed out stickers and frames for different categories, festivities and special occasions. Parents could use these accessories to celebrate their baby’s milestones and share it to their social media platforms.