The greatest fun in a lucky draw is not quite knowing whether you’ll win a prize- or, in GoBear’s case, what prize you will win. From the get-go, customers who open this site should get excited about their impending prize.
The concept was simple- a spin the wheel game. We created impact from the first moment with bright and bold visuals and loud copy. The ‘drag to spin’ function gave users something to act upon instead of a mere button click.
Our challenge was finding the optimum length of time that would generate anticipation without feeling too long. This we found through user testing, and we added animations to jazz the whole thing up.