JIN Design client icon - LGI Direct

Crafting an Informational Website to Highlight Investment Opportunities

Client

LGIDirect

Roles

Website Design
WordPress CMS

Industry

Financial Services

Project Period

2021

Lion Global Investors, a member of OCBC Bank, is a notable asset management company based in Singapore. We were tasked with designing a website to host comprehensive information that can help potential investors learn about market conditions and funds.

Clear Direction

We implemented a simple and directed page flow, where information is presented to the user in quick and easily-digestible cards. A contact form is provided in order to effectively convert leads.

Information at a Glance

We designed each section card to include a preview of contents so that users can decide whether or not to click through to the page. Full content will be displayed only after the user has clicked on the card, saving them from having to navigate around pages that are irrelevant to their needs.

Simplified Access to Resources

We ensured that all documents, materials and forms come with descriptive details so that users are aware of what files require their attention and should be downloaded. This minimises confusion and helps create a smoother navigation process.

Advanced Search Feature

We built a comprehensive search feature that allows potential investors to filter through specific requirements and information. The search section is also designed to continuously update and present trending investment opportunities.

Visually-Appealing Landing Page

We crafted a clean and professional landing page to engage user interest and reduce bounce rates. Design and colour choices were selected to reflect an image of authority and professionalism.

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