An Immersive, Compelling Investment Fund Landing Page

Client

MarsFX

Project Period

Jan 2023

Industry

Finance
Investment

Roles

Web Design
Web Development
Graphic Illustrations
Web Animation

Mars FX is a mutual fund formed by a team of ex-banking professionals based in Kuala Lumpur. Their trading strategy is based on how a bank does FX market making and financial product structuring, allowing them to to develop winning investment programmes.

Immersive and Brand-Focused Design

One of the goals was to create a visually striking website for the Mars FX website. By incorporating planet and outer space elements into the background, we established a strong brand identity that instantly connects with the Mars FX brand name. When users first land on the site, they are greeted by a compelling and immersive video of the Mars landscape in the hero banner.

Engaging, Bite-Sized Content

We used animation to bring the How it Works section to life, making it easier for users to understand the content. Body content was also broken down into small, manageable chunks for easy digestion. Combining both form and function, the website provides an enjoyable user experience and valuable investment information.

Greater Accessibility for Everyone

The website incorporates features to enhance the user experience. One such feature is the multi-language functionality, which expands Mars FX’s reach and makes it easier for non-native speakers to invest with confidence. Additionally, we integrated a telegram chat plugin, providing users with instant and convenient access to the Mars FX community. Our website design seamlessly integrates these features, creating a user-friendly and accessible investment platform for clients.

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