Are you a business owner, marketing professional or simply an enthusiast looking to gain a deeper understanding of SEO? In this article, we’ll help you navigate the various options and find the best SEO courses in Singapore based on program content, fees, certification and more.
What is SEO?
SEO, or Search Engine Optimisation, refers to the practice of optimising a website and its content to improve its visibility and ranking in search engine results pages (SERPs).
SEO aims to ensure that search engines understand a website’s content and deem it relevant and valuable to users searching for specific keywords or phrases.
By aligning with the algorithms and ranking factors of search engines like Google, SEO aims to improve a website’s chances of appearing higher in search results, ultimately driving more targeted traffic to the site.
Why is SEO Knowledge So Important Today?
If you’re not working at a digital marketing agency or web development company, you may wonder if it’s worth investing in SEO courses.
After all, many agencies in Singapore offer SEO services for businesses.
The answer is yes—businesses need a robust online presence to thrive in today’s digital landscape.
Moreover, when you have the right SEO tools and strategies, you can better understand and monitor the strategies used by SEO agencies you may work with in future.
Here are some ways an SEO training course can benefit you:
Improved Search Engine Rankings
SEO helps websites appear higher in search engine results pages (SERPs). This higher visibility can increase your site’s traffic and boost potential conversions.
Increased Organic Traffic
Organic traffic refers to visitors who find your website through unpaid search results. SEO techniques can help drive organic traffic and attract targeted visitors to your site.
Better User Experience
SEO involves optimising various aspects of a website, such as its structure, loading speed, and mobile responsiveness.
A well-performing and user-friendly website is easier to navigate, loads quickly, and provides valuable information to users, which can lead to higher engagement and conversions.
Targeted Marketing
SEO allows you to target specific keywords and phrases that are relevant to your business or industry.
Optimising your website for these keywords can attract users actively searching for products, services or information related to your offerings.
Competitive Advantage
Having SEO knowledge gives you an edge by helping your website stand out from the competition.
By implementing effective SEO strategies, you can outrank competitors, attract more visitors and secure a larger market share.
Long-Term Sustainability
SEO is not a one-time task but an ongoing process.
You can maintain and improve your search engine rankings over time by continuously optimising your website and staying updated with SEO best practices.
This long-term approach ensures that your website remains visible and accessible to potential customers, contributing to the sustainability and growth of your online presence.
Best SEO Courses in Singapore
These are some of the most affordable and accessible SEO courses and training programs for beginners in Singapore.
Moz – SEO Essentials Certification
Moz is one of the world’s most prolific SEO and marketing agencies. They offer educational resources and software to help make SEO more accessible to the public. Start with their beginner SEO course and explore their other programs at Moz Academy.
Course Highlights
- Learn to identify good keywords and map their semantic connections
- Explore ways to integrate SEO into your sales funnel
- Discover how to evaluate links and select valuable content
| Category | Information |
|---|---|
| Website | MOZ Academy |
| Course Duration | 6 to 8 hours |
| Mode of Delivery | Online |
| Certification | Moz Certification in SEO Essentials |
| Fees | US$595 |
| Email Address | https://moz.com/help/contact |
Adolet
Adolet is a leading education company based in the vibrant city of Singapore. Our mission is to empower the next generation of learners with the knowledge and skills they need to succeed in an ever-changing world.
| Category | Information |
|---|---|
| Website | Adolet website |
| Course Duration | SEO & WordPress Course For Business Owners → 1 month The Free Training Program → 2 weeks |
| Mode of Delivery | SEO & WordPress Course For Business Owners → in-person only The Free Training Program → in-person & online |
| Certification | Certifications given for “SEO & WordPress Course For Business Owners” |
| Fees | SEO & WordPress Course For Business Owners → $6,000 per pax The Free Training Program → Free, as the name suggests |
| Email Address | hello@adolet.com |
| Contact Number | N.A. |
Google – Search Engine Optimisation Fundamentals
Offered for free by Google’s Learn Digital platform, this accessible beginner’s course will get you started on the basics of SEO through a simple and interactive syllabus.
Course Highlights
- Get introduced to basic concepts like on-page and off-page SEO
- Discover the fundamentals of technical SEO
- Get insights into keyword research and selection
| Category | Information |
|---|---|
| Website | Google Search website |
| Course Duration | 13 – 29 hours |
| Mode of Delivery | Online |
| Accreditation | University of California |
| Certification | Certificate of Completion |
| Fees | Free |
Yoast – Free SEO Training for Beginners
Yoast is the world’s most widely used and reputable SEO plugin for WordPress. If you are a newcomer to SEO terms and principles, this series of 20 bite-sized videos is a great choice to build your knowledge.
Course Highlights
- Learn through quizzes and course PDF files
- Choose your own learning pace
- Dive into content tips and technical aspects of SEO
| Category | Information |
|---|---|
| Website | Yoast – Free SEO website |
| Course Duration | 2 hours |
| Mode of Delivery | Online |
| Certification | Certificate of Completion |
| Fees | Free OR Premium Academy access for US$99 per year |
| support@yoast.com | |
| Contact Number | N/A |
| Address | N/A |
Equinet Academy – WSQ Search Engine Optimisation (SEO) Training Course
Equinet Academy’s SEO course is ideal for marketing professionals and web developers who want to enhance their website’s ranking and improve their brand’s SEO campaigns.
After completing this basic program, you can also progress to the Advanced SEO course at Equinet.
Course Highlights
- Enjoy one free refresher course within three years of completing the program
- Take advantage of 3-year access to course resources
- Leverage unlimited complimentary Q&A sessions with industry experts
| Category | Information |
|---|---|
| Website | Equinet Academy |
| Course Duration | 16 hours (2 days) |
| Mode of Delivery | Online and in-person |
| Accreditation | SkillsFuture Singapore (WSQ) |
| Certification | SkillsFuture WSQ Statement of Attainment (SOA) & Certificate of Completion |
| Fees | Up to 70% subsidy available |
| Email Address | enquiry@equinetacademy.com |
| Contact Number | +65 6745 0745 |
| Address | 10 Anson Road, #25-08, International Plaza, Singapore 079903 |
Impossible Marketing – Advanced SEO Training Course
Impossible Marketing is an award-winning digital agency based in Singapore focusing on search marketing. Once you’re confident in your basic SEO skills, this advanced program will help you strengthen your SEO strategies and technical knowledge.
Course Highlights
- Benefit from two post-course review sessions via Zoom with the trainer
- Lifetime access to Google update and networking events
- Explore website security tips and learn how social media influences SEO
| Category | Information |
|---|---|
| Website | Impossible Marketing |
| Course Duration | 2 days (10 am – 6 pm) |
| Mode of Delivery | In-person |
| Certification | Certificate of Completion |
| Fees | $1498.50 • Total after pre-approved subsidy for Singaporean companies |
| hello@impossible.sg | |
| Contact Number | +65 6208 8111 |
| Address | 14A Yan Kit Rd, Level 2 and 3, Singapore 088266 |
MediaOne – WSQ SEO Course & Certification Singapore
MediaOne is a digital marketing agency in Singapore specialising in SEO, Search Engine Marketing (SEM), lead generation and more. This program is a precursor to their more in-depth Advanced SEO course.
Course Highlights
- Learn to audit a website for on-page and off-page SEO
- Use Google Search Console to pinpoint issues
- Monitor SEO performance on Google Analytics
| Category | Information |
|---|---|
| Website | MediaOne |
| Course Duration | N/A |
| Mode of Delivery | N/A |
| Accreditation | Trainers are accredited by WSQ and SkillsFuture |
| Fees | Starting from $254.56 • Up to 90% funding for Singaporeans and PRs |
| contact@mediaone.co | |
| Contact Number | +65 6965 7008 |
| Address | 64B Boat Quay , Singapore 049852 |
FirstCom Academy – SEO Basic Techniques
FirstCom Academy is a learning centre dedicated to teaching in-demand digital skills across industries to Singapore’s workforce. Their beginner SEO course is designed to help you set up a website with SEO best practices and use various web tools to track your web performance.
Course Highlights
- Identify white hat and black hat SEO strategies
- Conduct SEO audits and link-building
- Learn how to boost your site’s organic ranking effectively
| Category | Information |
|---|---|
| Website | FirstCom Academy |
| Course Duration | 2.5 days |
| Mode of Delivery | In-person |
| Accreditation | SkillsFuture SG, Singapore Workforce Skills Qualifications, Union Training Assistance Programme |
| Certification | Certificate of Completion and SkillsFuture WSQ Statement of Attainment (SOA) |
| Fees | • SMES: Starting at $330 |
| • Citizens aged 21-39: Starting at $638 | |
| • Citizens aged 40+: Starting at $418 | |
| learn@fca.edu.sg | |
| Contact Number | +65 6653 7552 |
| Address | 158 Kallang Way, #03-05 Performance Building, Singapore 349245 |
Ask Training – WSQ SEO Course
A training organisation based in Singapore, Ask Training provides education and coaching for individuals and corporate clients. In addition to SEO courses, they also teach basic IT skills, soft skills and more.
Course Highlights
- Develop SEO-centric project management skills
- Conduct off-site SEO audits
- Use tools like Google Analytics and ROOP Optimisation Framework
| Category | Information |
|---|---|
| Website | Ask Training |
| Course Duration | 18 hours |
| Mode of Delivery | In-person |
| Accreditation | SkillsFuture Singapore, WSQ |
| Fees | $1067.04 per individual participant |
| • WSQ funding, UTAP funding and SDF subsidy available | |
| information@asktraining.com.sg | |
| Contact Number | +65 6484 6723 |
| Address | 8 Jurong Town Hall Road, #27-01 The JTC Summit Singapore 609434 |
Ngee Ann CET Academy – SEO for Beginners
The Continuing Education and Training Academy (CET) under Ngee Ann Polytechnic is dedicated to helping adult learners through skills-upgrading programs and reskilling sessions. Their courses ensure that working adults in Singapore improve their relevance and employability in the market.
Course Highlights
- Learn to use analytics tools to measure SEO performance
- Explore optimisation strategies to enhance your website’s ranking
- Discover SEO best practices that will give you an edge in the market
| Category | Information |
|---|---|
| Website | Ngee Ann CET Academy |
| Course Duration | 2 days (9am – 6pm) |
| Mode of Delivery | In-person |
| Certification | Certificate of Performance |
| Fees | $540 |
| • Subsidies and funding available | |
| https://form.gov.sg/61b709edfef05300134325cf | |
| Contact Number | +65 6463 0596 |
| Address | 535 Clementi Road, Block 50 #01-01 Singapore 599489 |
Aventis Learning Group – Professional Certificate in SEO
Founded in 2008, Aventis is a subsidiary of Aventis Graduate School (AGS). It is committed to corporate training and upgrading the skills of professionals in Singapore. Their SEO course is ideal for marketing professionals and business owners.
Course Highlights
- Explore technical SEO tactics and conduct technical audits
- Learn copywriting skills to craft engaging content
- Discover how to compile insightful and actionable SEO reports
| Category | Information |
|---|---|
| Website | Aventis Learning Group |
| Course Duration | 2 days |
| Mode of Delivery | In-person or virtual |
| Certification | N.A. |
| Fees | $1200 |
| training.aventis@gmail.com | |
| Contact Number | +65 6720 3333 |
| Address | 100 Orchard Road #04-100 Concorde Hotel Singapore 238840 |
MOCD Studio – SEO Course Singapore
MOCD Studio is a training centre offering affordable SkillsFuture-funded courses for young students and adults alike. Their available programs include SEO, accounting, marketing and many more training modules.
Course Highlights
- Learn how to rank higher with minimal backlinks
- Assess the right domains for your needs
- Access tips and strategies for SEO competition research
| Category | Information |
|---|---|
| Website | MOCD Studio |
| Course Duration | N/A |
| Mode of Delivery | In-person |
| Accreditation | SkillsFuture Singapore |
| Fees | SkillsFuture funding available |
| admin@mocdstudio.com | |
| Contact Number | +65 8586 4485 |
| Address | 10 Anson Road, International Plaza, #26-08A, Singapore, 079903 |
The Leadership Institute – WSQ SEO Course
Established in Singapore in 2016, The Leadership Institute is dedicated to corporate training, education and consultancy. Their trainers are equipped with the tools to deliver in-depth sessions on business, customer service, SEO, marketing and more.
Course Highlights
- Explore the nuances of SEO in social media
- Learn the fundamentals of elements and structure in websites
- Develop marketing strategies that can be applied on web pages
| Category | Information |
|---|---|
| Website | The Leadership Institute |
| Course Duration | 17 hours |
| Mode of Delivery | In-person (in-house company training available) |
| Accreditation | |
| Fees | $1000 |
| • WSQ, UTAP funding available | |
| • PSEA payment option | |
| register@leadershipinstitute.sg | |
| Contact Number | +65 6586 0366 |
| Address | 18 Arumugam Rd, Unit 02-01, Antioch@Macpherson Singapore 409962 |
Udemy – The Ultimate SEO Training 2023 + SEO for WordPress Websites
Udemy is a training centre providing curated and relevant courses for corporate clients and business professionals worldwide. In addition to their Ultimate SEO Training 2023 program, they also have a rich catalog of SEO courses you can explore.
Course Highlights
- Enjoy full lifetime access to course resources
- Learn at your convenience through mobile or TV
- Discover strategies used by a top SEO agency in London
| Category | Information |
|---|---|
| Website | Udemy |
| Course Duration | Approx. 15 hours |
| Mode of Delivery | Online |
| Certification | Certificate of Completion |
| Fees | $113.48 |
| Enquiries | https://support.udemy.com/hc/en-us |
National University of Singapore(NUS-ISS) – Web Analytics & SEO
NUS-ISS offers a comprehensive SEO course ****ideal for professionals in sales and marketing. This introductory program will help you apply practical knowledge and tools in SEO and web analytics to achieve your business goals.
This course is part of the Professional Certificate in Digital Marketing and Content Creation available at NUS-ISS.
Course Highlights
- Explore the fundamentals of SEO, web monitoring tools and analytics apps
- Participate in hands-on workshops and case studies to highlight SEO strategies
- Study the use of web analytics and metrics to enhance SEO and overall web performance
| Category | Information |
|---|---|
| Website | National University of Singapore |
| Course Duration | 3 days (9am -5pm) |
| Mode of Delivery | In-person |
| Certification | part of the Professional Certificate in Digital Marketing and Content Creation |
| Fees | $2700 |
| • Subsidies available via SkillsFuture Credit. Other sponsorships may also apply. | |
| Email Address | ask-iss@nus.edu.sg |
| Contact Number | +65 6516 2093 |
| Address | 25 Heng Mui Keng Terrace, Singapore 119615 |
Nanyang Technological University (NTU) – Digital Marketing – A Practical Approach to Search Engine Optimisation (SEO
NTU’s Centre for Professional and Continuing Education provides this course to help business owners, marketers, advertisers and copywriters create engaging content for their marketing needs.
Course Highlights
- Master the SEO ranking periodic table
- Create a solid SEO strategy plan
- Carry out an SEO audit and monitor SEO reports and data
- Learn through practical sessions and workshops
| Category | Information |
|---|---|
| Website | Nanyang Technological University (NTU) |
| Course Duration | 2 days |
| Mode of Delivery | In-person |
| Certification | Continuing Education and Training Certificate |
| Fees | $1512 |
| • Standard fee, not including subsidies and other funding | |
| Enquiries | https://www.ntu.edu.sg/forms/enquiry-form |
| Contact Number | +65 67911744 |
| Address | 50 Nanyang Avenue, Singapore 639798 |
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