Best SEO Courses Singapore

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Are you a business owner, marketing professional or simply an enthusiast looking to gain a deeper understanding of SEO? In this article, we’ll help you navigate the various options and find the best SEO courses in Singapore based on program content, fees, certification and more.

What is SEO?

SEO, or Search Engine Optimisation, refers to the practice of optimising a website and its content to improve its visibility and ranking in search engine results pages (SERPs).

SEO aims to ensure that search engines understand a website’s content and deem it relevant and valuable to users searching for specific keywords or phrases.

By aligning with the algorithms and ranking factors of search engines like Google, SEO aims to improve a website’s chances of appearing higher in search results, ultimately driving more targeted traffic to the site.

Why is SEO Knowledge So Important Today?

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If you’re not working at a digital marketing agency or web development company, you may wonder if it’s worth investing in SEO courses.

After all, many agencies in Singapore offer SEO services for businesses.

The answer is yes—businesses need a robust online presence to thrive in today’s digital landscape.

Moreover, when you have the right SEO tools and strategies, you can better understand and monitor the strategies used by SEO agencies you may work with in future.

Here are some ways an SEO training course can benefit you:

Improved Search Engine Rankings

SEO helps websites appear higher in search engine results pages (SERPs). This higher visibility can increase your site’s traffic and boost potential conversions.

Increased Organic Traffic

Organic traffic refers to visitors who find your website through unpaid search results. SEO techniques can help drive organic traffic and attract targeted visitors to your site.

Better User Experience

SEO involves optimising various aspects of a website, such as its structure, loading speed, and mobile responsiveness.

A well-performing and user-friendly website is easier to navigate, loads quickly, and provides valuable information to users, which can lead to higher engagement and conversions.

Targeted Marketing

SEO allows you to target specific keywords and phrases that are relevant to your business or industry.

Optimising your website for these keywords can attract users actively searching for products, services or information related to your offerings.

Competitive Advantage

Having SEO knowledge gives you an edge by helping your website stand out from the competition.

By implementing effective SEO strategies, you can outrank competitors, attract more visitors and secure a larger market share.

Long-Term Sustainability

SEO is not a one-time task but an ongoing process.

You can maintain and improve your search engine rankings over time by continuously optimising your website and staying updated with SEO best practices.

This long-term approach ensures that your website remains visible and accessible to potential customers, contributing to the sustainability and growth of your online presence.

Best SEO Courses in Singapore

These are some of the most affordable and accessible SEO courses and training programs for beginners in Singapore.

Moz – SEO Essentials Certification

Moz - SEO Essentials Certification

Moz is one of the world’s most prolific SEO and marketing agencies. They offer educational resources and software to help make SEO more accessible to the public. Start with their beginner SEO course and explore their other programs at Moz Academy.

Course Highlights

  • Learn to identify good keywords and map their semantic connections
  • Explore ways to integrate SEO into your sales funnel
  • Discover how to evaluate links and select valuable content
WebsiteMOZ Academy
Course Duration6 to 8 hours
Mode of DeliveryOnline
CertificationMoz Certification in SEO Essentials
Email Address



Adolet is a leading education company based in the vibrant city of Singapore. Our mission is to empower the next generation of learners with the knowledge and skills they need to succeed in an ever-changing world.

WebsiteAdolet website
Course DurationSEO & WordPress Course For Business Owners → 1 month
The Free Training Program → 2 weeks
Mode of DeliverySEO & WordPress Course For Business Owners → in-person only
The Free Training Program → in-person & online
CertificationCertifications given for “SEO & WordPress Course For Business Owners”
FeesSEO & WordPress Course For Business Owners → $6,000 per pax
The Free Training Program → Free, as the name suggests
Contact NumberN.A.

Google – Search Engine Optimisation Fundamentals

Google search

Offered for free by Google’s Learn Digital platform, this accessible beginner’s course will get you started on the basics of SEO through a simple and interactive syllabus.

Course Highlights

  • Get introduced to basic concepts like on-page and off-page SEO
  • Discover the fundamentals of technical SEO
  • Get insights into keyword research and selection
WebsiteGoogle Search website
Course Duration13 – 29 hours
Mode of DeliveryOnline
AccreditationUniversity of California
CertificationCertificate of Completion

Yoast – Free SEO Training for Beginners

Yoast - Free SEO Training for Beginners

Yoast is the world’s most widely used and reputable SEO plugin for WordPress. If you are a newcomer to SEO terms and principles, this series of 20 bite-sized videos is a great choice to build your knowledge.

Course Highlights

  • Learn through quizzes and course PDF files
  • Choose your own learning pace
  • Dive into content tips and technical aspects of SEO
WebsiteYoast – Free SEO website
Course Duration2 hours
Mode of DeliveryOnline
CertificationCertificate of Completion
FeesFree OR Premium Academy access for US$99 per year
Contact NumberN/A

Equinet Academy – WSQ Search Engine Optimisation (SEO) Training Course

Equinet Academy - WSQ Search Engine Optimisation (SEO) Training Course

Equinet Academy’s SEO course is ideal for marketing professionals and web developers who want to enhance their website’s ranking and improve their brand’s SEO campaigns.

After completing this basic program, you can also progress to the Advanced SEO course at Equinet.

Course Highlights

  • Enjoy one free refresher course within three years of completing the program
  • Take advantage of 3-year access to course resources
  • Leverage unlimited complimentary Q&A sessions with industry experts
WebsiteEquinet Academy
Course Duration16 hours (2 days)
Mode of DeliveryOnline and in-person
AccreditationSkillsFuture Singapore (WSQ)
CertificationSkillsFuture WSQ Statement of Attainment (SOA) & Certificate of Completion
FeesUp to 70% subsidy available
Contact Number+65 6745 0745
Address10 Anson Road, #25-08, International Plaza, Singapore 079903

Impossible Marketing – Advanced SEO Training Course

Impossible Marketing - Advanced SEO Training Course

Impossible Marketing is an award-winning digital agency based in Singapore focusing on search marketing. Once you’re confident in your basic SEO skills, this advanced program will help you strengthen your SEO strategies and technical knowledge.

Course Highlights

  • Benefit from two post-course review sessions via Zoom with the trainer
  • Lifetime access to Google update and networking events
  • Explore website security tips and learn how social media influences SEO
WebsiteImpossible Marketing
Course Duration2 days (10 am – 6 pm)
Mode of DeliveryIn-person
CertificationCertificate of Completion
Fees$1498.50 • Total after pre-approved subsidy for Singaporean companies
Contact Number+65 6208 8111
Address14A Yan Kit Rd, Level 2 and 3, Singapore 088266

MediaOne – WSQ SEO Course & Certification Singapore

MediaOne - WSQ SEO Course & Certification Singapore

MediaOne is a digital marketing agency in Singapore specialising in SEO, Search Engine Marketing (SEM), lead generation and more. This program is a precursor to their more in-depth Advanced SEO course.

Course Highlights

  • Learn to audit a website for on-page and off-page SEO
  • Use Google Search Console to pinpoint issues
  • Monitor SEO performance on Google Analytics
Course DurationN/A
Mode of DeliveryN/A
AccreditationTrainers are accredited by WSQ and SkillsFuture
FeesStarting from $254.56 • Up to 90% funding for Singaporeans and PRs
Contact Number+65 6965 7008
Address64B Boat Quay , Singapore 049852

FirstCom Academy – SEO Basic Techniques

FirstCom Academy - SEO Basic Techniques

FirstCom Academy is a learning centre dedicated to teaching in-demand digital skills across industries to Singapore’s workforce. Their beginner SEO course is designed to help you set up a website with SEO best practices and use various web tools to track your web performance.

Course Highlights

  • Identify white hat and black hat SEO strategies
  • Conduct SEO audits and link-building
  • Learn how to boost your site’s organic ranking effectively
WebsiteFirstCom Academy
Course Duration2.5 days
Mode of DeliveryIn-person
AccreditationSkillsFuture SG, Singapore Workforce Skills Qualifications, Union Training Assistance Programme
CertificationCertificate of Completion and SkillsFuture WSQ Statement of Attainment (SOA)
Fees• SMES: Starting at $330
• Citizens aged 21-39: Starting at $638
• Citizens aged 40+: Starting at $418
Contact Number+65 6653 7552
Address158 Kallang Way, #03-05 Performance Building, Singapore 349245

Ask Training – WSQ SEO Course

Ask Training - WSQ SEO Course

A training organisation based in Singapore, Ask Training provides education and coaching for individuals and corporate clients. In addition to SEO courses, they also teach basic IT skills, soft skills and more.

Course Highlights

  • Develop SEO-centric project management skills
  • Conduct off-site SEO audits
  • Use tools like Google Analytics and ROOP Optimisation Framework
WebsiteAsk Training
Course Duration18 hours
Mode of DeliveryIn-person
AccreditationSkillsFuture Singapore, WSQ
Fees$1067.04 per individual participant
• WSQ funding, UTAP funding and SDF subsidy available
Contact Number+65 6484 6723
Address8 Jurong Town Hall Road, #27-01 The JTC Summit Singapore 609434

Ngee Ann CET Academy – SEO for Beginners

Ngee Ann CET Academy - SEO for Beginners

The Continuing Education and Training Academy (CET) under Ngee Ann Polytechnic is dedicated to helping adult learners through skills-upgrading programs and reskilling sessions. Their courses ensure that working adults in Singapore improve their relevance and employability in the market.

Course Highlights

  • Learn to use analytics tools to measure SEO performance
  • Explore optimisation strategies to enhance your website’s ranking
  • Discover SEO best practices that will give you an edge in the market
WebsiteNgee Ann CET Academy
Course Duration2 days (9am – 6pm)
Mode of DeliveryIn-person
CertificationCertificate of Performance
• Subsidies and funding available
Contact Number+65 6463 0596
Address535 Clementi Road, Block 50 #01-01 Singapore 599489

Aventis Learning Group – Professional Certificate in SEO

Aventis Learning Group - Professional Certificate in SEO

Founded in 2008, Aventis is a subsidiary of Aventis Graduate School (AGS). It is committed to corporate training and upgrading the skills of professionals in Singapore. Their SEO course is ideal for marketing professionals and business owners.

Course Highlights

  • Explore technical SEO tactics and conduct technical audits
  • Learn copywriting skills to craft engaging content
  • Discover how to compile insightful and actionable SEO reports
WebsiteAventis Learning Group
Course Duration2 days
Mode of DeliveryIn-person or virtual
Contact Number+65 6720 3333
Address100 Orchard Road #04-100 Concorde Hotel Singapore 238840

MOCD Studio – SEO Course Singapore

MOCD Studio - SEO Course Singapore

MOCD Studio is a training centre offering affordable SkillsFuture-funded courses for young students and adults alike. Their available programs include SEO, accounting, marketing and many more training modules.

Course Highlights

  • Learn how to rank higher with minimal backlinks
  • Assess the right domains for your needs
  • Access tips and strategies for SEO competition research
WebsiteMOCD Studio
Course DurationN/A
Mode of DeliveryIn-person
AccreditationSkillsFuture Singapore
FeesSkillsFuture funding available
Contact Number+65 8586 4485
Address10 Anson Road, International Plaza, #26-08A, Singapore, 079903

The Leadership Institute – WSQ SEO Course

The Leadership Institute - WSQ SEO Course

Established in Singapore in 2016, The Leadership Institute is dedicated to corporate training, education and consultancy. Their trainers are equipped with the tools to deliver in-depth sessions on business, customer service, SEO, marketing and more.

Course Highlights

  • Explore the nuances of SEO in social media
  • Learn the fundamentals of elements and structure in websites
  • Develop marketing strategies that can be applied on web pages
WebsiteThe Leadership Institute
Course Duration17 hours
Mode of DeliveryIn-person (in-house company training available)
• WSQ, UTAP funding available
• PSEA payment option
Contact Number+65 6586 0366
Address18 Arumugam Rd, Unit 02-01, Antioch@Macpherson Singapore 409962

Udemy – The Ultimate SEO Training 2023 + SEO for WordPress Websites

Udemy - The Ultimate SEO Training 2023 + SEO for WordPress Websites

Udemy is a training centre providing curated and relevant courses for corporate clients and business professionals worldwide. In addition to their Ultimate SEO Training 2023 program, they also have a rich catalog of SEO courses you can explore.

Course Highlights

  • Enjoy full lifetime access to course resources
  • Learn at your convenience through mobile or TV
  • Discover strategies used by a top SEO agency in London
Course DurationApprox. 15 hours
Mode of DeliveryOnline
CertificationCertificate of Completion

National University of Singapore(NUS-ISS) – Web Analytics & SEO

National University of Singapore(NUS-ISS) - Web Analytics & SEO

NUS-ISS offers a comprehensive SEO course ****ideal for professionals in sales and marketing. This introductory program will help you apply practical knowledge and tools in SEO and web analytics to achieve your business goals.

This course is part of the Professional Certificate in Digital Marketing and Content Creation available at NUS-ISS.

Course Highlights

  • Explore the fundamentals of SEO, web monitoring tools and analytics apps
  • Participate in hands-on workshops and case studies to highlight SEO strategies
  • Study the use of web analytics and metrics to enhance SEO and overall web performance
Website National University of Singapore
Course Duration3 days (9am -5pm)
Mode of DeliveryIn-person
Certificationpart of the Professional Certificate in Digital Marketing and Content Creation
• Subsidies available via SkillsFuture Credit. Other sponsorships may also apply.
Contact Number+65 6516 2093
Address25 Heng Mui Keng Terrace, Singapore 119615

Nanyang Technological University (NTU) – Digital Marketing – A Practical Approach to Search Engine Optimisation (SEO

Nanyang Technological University (NTU) - Digital Marketing - A Practical Approach to Search Engine Optimisation (SEO

NTU’s Centre for Professional and Continuing Education provides this course to help business owners, marketers, advertisers and copywriters create engaging content for their marketing needs.

Course Highlights

  • Master the SEO ranking periodic table
  • Create a solid SEO strategy plan
  • Carry out an SEO audit and monitor SEO reports and data
  • Learn through practical sessions and workshops
WebsiteNanyang Technological University (NTU)
Course Duration2 days
Mode of DeliveryIn-person
CertificationContinuing Education and Training Certificate
• Standard fee, not including subsidies and other funding
Contact Number+65 67911744
Address50 Nanyang Avenue, Singapore 639798

Unlock Your Business’s Potential With Expert SEO Solutions From JIN

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With our team of talented designers and developers, we offer innovative SEO solutions to ensure your website generates the results you want and helps your brand stand out in today’s competitive market.

As a trusted SEO agency in Singapore, we also offer website optimisation and web audit expertise to ensure your site keeps functioning optimally and generates greater revenue.

Contact us via this form or email us at to start planning your new SEO strategy with us!

JIN Design

13 May, 2023


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