Do you enjoy watching product unboxings, outfit try-ons or makeup swatch reels on Instagram or TikTok? These are all types of user-generated content (UGC), which has emerged as a game-changer in digital marketing.
UGC presents a fresh avenue for smaller businesses and brands to expand their reach and establish a strong presence in the market. Let’s explore the different benefits and types of UGC and the best UGC agencies in Singapore that can help you leverage this influential and authentic content style.
What are the Different Types of User-Generated Content?
Chances are you’ve seen plenty of UGC posts or videos just browsing the Internet today. UGC comes in various forms across the internet and can encompass a wide range of content. Here are some common examples of UGC:
- Social Media Posts – User-generated content is prevalent on platforms like Facebook, Instagram, Twitter, and TikTok, where individuals share their thoughts, photos, videos and updates with their followers.
- Product Reviews and Ratings – User reviews on e-commerce websites like Amazon and Yelp provide valuable insights into products, services, and businesses. Customers often share their experiences and opinions.
- YouTube Videos – Many YouTube creators produce UGC, covering a broad spectrum of topics, from entertainment and tutorials to product reviews and vlogs.
- Blog Posts – Personal blogs and microblogs, like those on Tumblr or WordPress, feature user-generated content in articles and posts on various subjects.
- Photography Sharing – Platforms like Flickr, Instagram, and 500px are used for sharing user-generated photos and images.
- Social Challenges and Trends – Social media often sees UGC in the form of challenges, trends and memes that users participate in and contribute to.
- Live Streaming – Users live stream their experiences, gaming sessions or other activities on platforms like Twitch and YouTube Live.
How Can UCG Help Your Business?
There are several ways that UGC can benefit small businesses and enterprises in Singapore:
UGC Builds Authenticity for Your Brand
Showing the real people behind your business and highlighting satisfied customers can make your brand more relatable and trustworthy. 79% of consumers say that UGC content significantly influences their purchasing decisions.
UGC is Cost-Effective
If you don’t have a generous budget to dedicate to marketing, UGC can help you achieve all the same goals with a much smaller financial investment.
UGC Can Improve Your SEO
Positive reviews and user-generated content can help your business rank higher in search engine results, making it more discoverable online.
UGC Amplifies Your Brand Message
UGC has the potential to reach consumers who have yet to be exposed to your brand, helping you reach a considerably larger audience.
UGC Gives You a Competitive Advantage
Effectively leveraging UGC can provide a competitive advantage for smaller businesses, letting you compete with larger brands by harnessing the power of customer voices.
How You Can Engage Your Consumers
Here are some ways to encourage your audience to create and engage with UGC for your brand.
- Reward your customers for posting feedback or ratings of your products
- Create social media campaigns or challenges for users with unique hashtags to track submissions and boost visibility.
- Organise contests and competitions with prizes, giveaways, or recognition for the best content.
- Collaborate with social media influencers to create appealing UGC
- Reward loyal customers with exclusive benefits for their UGC contributions, such as early access to products, VIP memberships or loyalty points.
- Provide easy-to-use tools or apps that help users create UGC, such as custom filters, templates, or interactive content.
- Foster a sense of community around your brand by consistently engaging with your consumers’ content online.
20 Top UGC Agencies and Creators in Singapore
Working with a UGC agency can help you get the most out of your content and avoid common pitfalls that come with this content type. A UGC agency in Singapore can:
- Curate relevant content and monitor the latest trends.
- Ensure you have the necessary licensing, copyrights and permissions.
- Moderate the UGC to filter out irrelevant or inappropriate content.
- Develop marketing strategies and provide analytics reports.
- Facilitate engagement with your intended audience.
Are you looking to delve into the world of UGC to boost your business? Look no further than these 12 expert agencies:
UVid
As Singapore’s first marketing agency dedicated to UGC, UVid lets you collaborate with individual creators to craft content tailored to your product or service.
| uvidugc@gmail.com | |
| Address | 11 Kallang Pl, Singapore 339155 |
| Contact Number | +65 8815 2162 |
| Website | https://www.uvidugc.com/ |
OOm
OOm is a reputable and well-established digital marketing agency with branches across the region. With their speciality in content and social media marketing, OOm can guide you in leveraging UGC for your business.
| support@oom.com.sg | |
| Address | 1 Grange Road, Orchard Building, Level 7, Singapore 239693 |
| Contact Number | +65 6690 4049 |
| Website | https://www.oom.com.sg/ |
KittyKat
KittyKat provides visual assets and photography for businesses looking for a fresh, creative take on their products. In addition to specialising in AI imagery, KittyKat will match your business with the right UGC creator.
| contact@kittykat.world | |
| Address | 65 Pasir Panjang Rd, Singapore 118506 |
| Contact Number | |
| Website | https://www.kittykat.world/services/ugc |
Socialfin
Experts in digital marketing campaigns, Socialfin incorporates UGC strategies to help generate leads and boost your brand awareness. Whether it’s TikTok, Meta or SEO planning, Socialfin can help put your business on the map with UGC.
| hello@socialfin.co | |
| Address | 7 Temasek Blvd #12-07 Suntec Tower One, Singapore 038987 |
| Contact Number | +65 8874 7770 |
| Website | https://socialfin.co/ |
Social Jet
Dedicated to influencer marketing, Social Jet boasts a network of over 500 social media influencers and content creators. Whatever your product or service is, Social Jet will match you with the perfect UGC creator and support you both online and at offline events.
| hello@socialjet.sg | |
| Address | 7 Temasek Boulevard, One, #12-07 Suntec Tower, Singapore 038987 |
| Contact Number | +65 8043 3378 |
| Website | https://www.socialjet.sg/ |
Moon Social
With an emphasis on digital marketing targeted towards Gen Z consumers, Moon Social is adept at crafting UGC content for TikTok and Instagram. This agency will source UGC creators in Singapore to create reels, videos and more from scratch for your business.
| hello@moonsocial.co | |
| Address | 16 Shaw Road Kin Building, #03-01 |
| Contact Number | N/A |
| Website | https://moonsocial.co/ |
Incify
Boasting extensive experience in digital marketing, Incify offers dedicated influencer marketing services to boost returns and make an authentic connection with your audience.
| info@incify.co | |
| Address | 68 Circular Road, #02-01, 049422, Singapore |
| Contact Number | N/A |
| Website | https://incify.com.sg/influencers-marketing-singapore/ |
Envis8ge
Known for its social media marketing expertise since 2013, Envis8ge hosts a talent pool of UGC creators ready to collaborate with brands on both organic and paid campaigns. Get the support your business needs with a holistic UGC marketing plan.
| contact@envis8ge.com | |
| Address | 6001 Beach Road #22-01, Golden Mile Tower Singapore 199589 |
| Contact Number | N/A |
| Website | https://envis8ge.com/ugc-brands |
Plexxie
Plexxie is a creative and social media marketing agency that prides itself on delivering excellent results to clients. Their extensive digital marketing services include influencer collaboration and community engagement, leveraging UGC to help businesses build rapport with their target audience.
| hello@plexxie.com | |
| Address | 7 Harvey Road, #09-02C, Lebond Singapore 369613 |
| Contact Number | +65 8786 9380 |
| Website | https://plexxie.com/services/ |
Two Sleepy Heads
Two Sleepy Heads is a creative agency focusing on digital marketing. They offer UGC services and influencer marketing expertise, helping businesses reach their desired consumers.
| hello@twosleepyheads.com | |
| Address | 41 Jalan Pemimpin, #03-03A, S577186 |
| Contact Number | +65-9873 4784 |
| Website | https://www.twosleepyheads.com/ |
Emplifi
Emplifi is an international agency specialising in building consumer engagement and retention through social media marketing. They will help you collect authentic and personalised UGC content from YouTube, Instagram, and TikTok.
| https://emplifi.io/contact | |
| Address | The Executive Centre Frasers Tower, Level 17 182 Cecil Street Singapore 069547 |
| Contact Number | N/A |
| Website | https://emplifi.io/products/social-commerce/social-ugc |
The Woof Agency @ Pawjourr
With offices in New York, Los Angeles and Singapore, this company occupies an interesting niche—it’s a pet marketing agency! They’re experts in utilising UGC marketing to help pet-centric businesses make a splash in the market.
| hello@thewoofagency.com | |
| Address | 128 Prinsep St, Singapore 188655 |
| Contact Number | N/A |
| Website | https://www.thewoofagency.com/ |
Influencer Hero
Influencer Hero is a software solutions provider aiming to help small businesses build their marketing capabilities. They also offer a library of UGC creators and content that you can work with to make an impact online.
| enquiries@influencer-hero.com | |
| Address | 10 Collyer Quay Singapore, 049315 |
| Contact Number | +1-917-338-0382 |
| Website | https://www.influencer-hero.com/influencer-page/content-library-ugc |
Faherah Begam
If you would prefer to keep things on a smaller scale and work with individual UGC creators in Singapore, there are many options you can choose from. Faherah Begam is a digital marketing specialist with extensive experience in UGC creation, including vlogs, product demos, testimonials and more. She is also adept at videography and analytics.
| faherah.begam.ugc@gmail.com | |
| Address | N/A |
| Contact Number | N/A |
| Website | https://www.ugcbyfaherah.com/ |
Priscilla Cheong
Priscilla Cheong is a lifestyle and fitness influencer in Singapore who creates a variety of content that helps brands maximise engagement. With a solid track record of viral UGC posts, Priscilla creates video content featuring product demos, skincare routines and reviews of wellness products.
| info@ugcwithpriscillacheong.com | |
| Address | N/A |
| Contact Number | N/A |
| Website | https://www.ugcwithpriscillacheong.com/ |
Clarisse Hoon
Clarisse is a Singapore-based UGC creator with experience in digital marketing and ad buying. Her speciality is creating compelling content for skincare, wellness and tech products and services.
| clarissehoon.ugc@gmail.com | |
| Address | N/A |
| Contact Number | N/A |
| Website | https://www.clarisse-ugc.com/ |
UGC With Noa
A former brand manager with extensive experience in e-commerce, Noa is adept at crafting hook-filled content that will help your business stand out. Her niche lies in lifestyle and beauty UGC.
| takhelnoa@gmail.com | |
| Address | N/A |
| Contact Number | +65 92311446 | +852 95364513 |
| Website | https://www.ugcwithnoa.com/ |
Alyssa Lie
Alyssa is a Singaporean singer-songwriter and digital influencer with a wide following. Having worked with brands such as Kiehl’s and Samsung, she is a notable UGC creator for products and services in the lifestyle, tech and beauty industries.
| hello@alyssalie.com | |
| Address | N/A |
| Contact Number | N/A |
| Website | https://www.socialsbyalyssalie.com/ |
Maribelle Su
With experience as a social media marketer, Maribelle creates UGC focusing on health, travel and beauty for a range of brands including Axis-Y and Neutrogena. She also offers social media management expertise for businesses.
| maribellesmt@gmail.com | |
| Address | N/A |
| Contact Number | N/A |
| Website | https://www.ugcwithmaribelle.com/ |
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