With a well-diversified clientele comprising more than 800 customers in various industries, Secura Group Limited is one of the leading providers of an integrated suite of security products, services and solutions.
About the Project
We were tasked to modernise Secura’s website by refreshing their brand to align with current industry trends. We also helped to incorporate sub-brands, integrating both existing and new brand information into a unified platform.
Challenges We Overcame
Working With Minimal Brand Guides and Rules
With minimal existing brand guidelines on hand, we developed new style guides and brand rules, while conducting thorough research and mood board explorations to give the brand a modern and consistent appearance.
Crafting A Template for Varying Info Requirements
A major challenge was creating a service template suitable for various services, each with diverse information requirements. We crafted adaptable layouts that accommodated different information sets, ensuring UI consistency and a seamless user experience.
Streamlining Complex Info and Navigation Structures
One of the services — Training Academy — posed unique challenges when in came to navigation and organising information. Nevertheless, we developed solutions that ensured seamless user navigation, while enabling effortless management and updating of course information by the Secura team.
The Final Result
Within a short timeframe of only two months, we successfully completed the entire website revamp. Apart from helping to create a stronger brand identity, we also made the website more appealing with micro-interactions and motion graphics. This elevates the overall user experience, providing visitors with an immersive journey through the website.
