09:58 AM SGT
A good deal discovery app takes you places, literally.
HOI approached us to design Good Things Must Share (GTMS), a deals app for users to share dining experiences. From its vibrant style to personalised features, we designed for GTMS to be the go-to app for deals and discounts.
Red. That was the only requirement we were given.
To flesh out the GTMS brand, we sat down with HOI for a design workshop. We decided on an image-focused and clean design
to differentiate ourselves from similar apps dominating the market.
Instead of making users scroll through endless lists, we dedicated each deal to a single screen. Overlaying text on a background image of food helped to highlight what was on offer. The harmony of elements drew focus, so users quickly knew what each deal was about. With visual representations being aesthetically-pleasing and
easy on the eyes, users did not need to take long to make a decision (or two).
Meet Goody – the round and big-eyed mascot that pops up all over the app. It greets users from the start, accompanying them on a journey of deal discovery. Whether Goody is happy or hungry, its warm and friendly personality livens up the entire experience. Delightful micro-interactions and details make Goody even more engaging
Goody even appears as a loading animation, entertaining users with its antics. Load time is no longer frustrating.
Besides creating Goody, the brand logo and app icon were also carefully designed for better brand recognition. We made Goody synonymous with good food, good deals and Good Things Must Share.
Among big players in the market, how could a new app receive
the stamp of approval from users? Functionality would be the deciding factor.
We integrated a review and rating system from reputable media sources for each restaurant. Snaps taken by other patrons were also featured, helping users decide whether a restaurant was worth visiting.
Beyond plain food photography, the photo-editing function allowed users to customise their snaps with borders and Goody stickers created by us. These unique and branded photos could then be shared on social media.
Even with the added features, the app remained easy to use with its seamless redemption process.
User engagement was our design priority. Loading the app with game-like incentives and the addictive appeal of social media paved the way to a unique style. Coupled with the custom-created mascot, logo, and stickers, we developed an iconic brand image for GTMS. As all good things must be shared, GTMS is now ready to take on the competition.