We eat, sleep, and play by design. In waking hours, we design. When we sleep, we dream about design.
We practice design thinking, we do design research, we scribble and sketch on paper, we play with Sketch App, we note down design documentation, we use Invision. That’s what we are good at because we do it every day.
We challenge our client’s requirements to make them think deeper about what they actually want. We design research questions that help us understand our users better. We shoot down our own design concepts to push the standard higher and to avoid preferences. We argue amongst ourselves to bring out the best concept.
We conduct internal design workshop to strengthen our design theories. We find words to define our design work. We study design in general — food, fashion, architecture, interior, film, game so we can look further.
We expose ourselves to different designs and challenge ourselves with homework of different genres to widen our design thinking, not limiting ourselves to web/app only.
We design interface that defines experience for our clients and users.
Design is difficult. We have just started for 2 years, as compared to famous designers like Don Normal and Hartmut Esslinger, we are like a child playing in the field. But we aim to think like them, design like them or maybe one day, surpass them.