Key metrics to track for your B2B website
Key Metrics Descriptions Website traffic The number of visitors entering your website Sessions User interactions within a specific timeframe Sessions Duration The amount of time the users spend on your website Bounce rate Users who leave a webpage without visiting other pages or taking action. Traffic source How and where visitors find and access your […]
5 Website Optimisation Tips to Boost Your WordPress Performance
Tips Description Control the Quality and Number of Plugins When there are too many plugins to initiate as the page loads, it will slow down your entire website Optimise Your Images with Lazy Load and Compression Shrinking image data helps pictures load much faster Embed Videos Instead of Directly Uploading Them To reduce the load […]
On-page SEO for website
On-page SEO elements Descriptions Relevancy The importance of selecting the correct content format, type and angle Optimising webpage content Editing webpage content to stay optimum for targeted keywords Descriptive URL Showing the best example for a slug A compelling title and meta descriptions Methods to drive for a better clickthrough rate on presenting a short […]
What is Conversion Rate Optimisation
Important Elements in Good CRO Descriptions Social Proof Use testimonials and reviews to build trust and relevancy with consumers. CTA and copy Keep all copy and CTA simple, direct and clear to avoid the user becoming confused or overwhelmed with choices. A/B Testing and Multivariate Testing Even the smallest tweaks can make a big impact […]
What Makes a Good Landing Page?
Item Description Headlines A good headline is frequently found in short and relevant to the audience in order to generate sufficient interest for the reader Images and video A key element to raise up the feel and professionalism of the landing page Engaging copy A scannable content able to help identify brief content Clear CTA […]
Content Management Systems: The Five Most Used Platforms
CMS Approx. amount of websites Market share WordPress 25+ million live websites Approx 43% Wix 4+ million live websites Approx 7% Shopify 4+ million live websites Approx 5% Squarespace 2+ million live websites Approx 4% Joomla 1.5+ million live websites Approx 2.5% A summary table of the overall A content management system (CMS) platform is […]
Website UX Optimization: How To Get More Conversions by Optimising Your Website UX
About the event Did you know that the average eCommerce website’s conversion rate in Singapore stands at about 3.3%? Based on research done by Media One Marketing, we now know that only 4 out of every 100 visitors to a site responds to the desired call to action. Conversions can’t happen independently. You need to […]
What’s Included in a WordPress Maintenance Package?
Web maintenance services Why do you need it? Plugin updates It is necessary to keep them updated to maintain optimal web performance Firewall monitoring To eliminate hazards like malware and most cyber threats Web backup and recovery A safety net in the case of any data loss Content management Adding, uploading and editing content. Advanced […]
WordPress versus Webflow: Which Content Management System is Right for You
Selecting a suitable content management system for your business or website can be a daunting task. There are a host of factors to consider before investing in the ideal platform to design, build, launch and maintain your site. Has been the reliable choice for many years. Established in 2003, it’s widely known as the […]
How do you choose the right UX agency for your design project?
When starting on any design project, the most important thing to consider is the people using your product. You have to know what kind of experience they will have, and how you can improve it. This process is known as UX, or ‘User Experience’. While the name might seem innocuous, UX design incorporates more than […]