work

04:32PM

SGT

04:32PM

SGT

In 2015, Singapore’s award winning patissier and founder of Cat & the Fiddle, Mr Daniel Tay, approached JIN Design to revamp the online cheesecake specialist’s website.

Client

Cat & The Fiddle

Sector

Bakery industry

Project Type

E-Commerce

Role

UX & UI Design

Duration

Aug 2015 - Nov 2015

Cheesy Tales

JIN Design identified several problems with the website and analysed the requirements based on key factors of strengthening the brand image, enriching customer experience to boost sales and ensuring a mobile-friendly design. We designed and strategized a vibrant colour scheme in accordance with Cat & the Fiddle’s rebranded logo, with each cake listing telling a unique feline tale.

JIN Design identified several problems with the website and analysed the requirements based on key factors of strengthening the brand image, enriching customer experience to boost sales and ensuring a mobile-friendly design. We designed and strategized a vibrant colour scheme in accordance with Cat & the Fiddle’s rebranded logo, with each cake listing telling a unique feline tale.

A Paw-sitive Experience

To design a peppy, whimsical yet easily understandable website, we adopted a simple and straightforward approach with structured information, making it easy for customers to follow through the instructions when ordering.