work

04:33PM

SGT

04:33PM

SGT

In 2016, AIA The Real Life Company commissioned JIN Design with the responsibility of designing AIA Critical Illness app for iPad. JIN Design took the time to understand the mechanics of designing and animating games and videos, as well as technical limitations of iPad when creating an app.

Client

AIA The Real Life Company

Sector

Insurance

Project Type

Tablet app

Role

UX & UI design

Duration

Jun 2016 - Aug 2016

An insurance game?

An exciting approach to engage, introduce and explain how the AIA CI plan works.

Integrating interactive gaming with information dissemination elements, customers can play and obtain first-hand AIA CI-related information about the benefits of the CI insurance and encourage independent learning.

Illustrator

Apart from game designing, incorporating mathematical calculations into the app was a key design challenge.

By condensing the complex process of calculating Annual Premium plans to just inputting 3 key elements, JIN Design overcame this issue and designed with a clear message.