work

12:33AM

SGT

12:33AM

SGT

In 2016, the team was commissioned by Wealth for branding and responsive web design. With a desire to cater for the elites; luxury in the design, white space and colour were the main points of interest. JIN Design noted on the requirements and used brass and warm gold-tones to communicate the direction of a “Trust and Formality” finance experience.

Client

Vista Realty

Sector

Real Estate

Project Type

Microsite design

Role

UX & UI design

Duration

Feb 2016 - Jun 2016

A Modern Kampong

Its interactive feature invite users to explore and discover independently more about each of the four bungalow to enhance the viewing experience. The four bungalows were illustrated with colours picked based on materials used when constructing King Albert Park, resounding back to its back-to-nature feel. Color-coded highlights were used to layout the distinct personality of each house.

The Small Details

Some key challenges we encountered were the lack of reference material, from copy text to poor quality images. To tackle these issues, we worked hand-in-hand with photographers and copywriters to adopt a ‘creative storytelling’ approach to present the background of King Albert Park in the form stories and images, making full use of the limited materials and creative skills on hand. Also taking a step forward, we added an auto-scroll function for quick viewing of the images to improve the user experience.

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